Niche

Female Protagonist + Horror

Games tagged both Female Protagonist and Horror: 181 indie paid launches, 10 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Female Protagonist + Horror priced $10 to $20. This filter changes the answer: at all prices the pair trails Female Protagonist and is about level with Horror; priced $10 to $20 it is about level with Female Protagonist and is about level with Horror.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Female Protagonist + Horror is about level with Female Protagonist and is about level with Horror: 19.4 in 100 of its launches earned $100k+ priced $10 to $20, against 19.9 in 100 for Female Protagonist and 22.0 in 100 for Horror.

That is about 1.0 times the 20.4 in 100 expected for any launch at this price.

TIEA tie

Tag onemood tagFemale Protagonist

19.9in 100 earned
$100k+

Odds19.9 in 100

Typical earnings$12,618

Launches342 / 68 hits

A tie, apart by0.4 in 100

TIEA tie

This pairFemale Protagonist + Horror

19.4in 100 earned
$100k+

Odds19.4 in 100

$1k+92 in 100

$10k+61 in 100

Launches36 / 7 hits

Expected20.4 in 100

TIEA tie

Tag twoHorror

22.0in 100 earned
$100k+

Odds22.0 in 100

Typical earnings$12,981

Launches345 / 76 hits

A tie, apart by2.6 in 100

All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20Female Protagonist is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices181 in pair Under $587 in pair $5 to $1052 in pair $10 to $2036 in pair$20 to $406: too few

What the overlap means

The overlap is this niche: the 36 games tagged both Female Protagonist and Horror priced $10 to $20. 19.4 in 100 of them earned $100k+, against 19.9 in 100 for Female Protagonist-only games and 22.3 in 100 for Horror-only games, so the mix is about level with Female Protagonist alone and is about level with Horror alone.

Both: 36 games priced $10 to $20; 19.4 in 100 earned $100k+, odds by size $1k+ 92 in 100 · $10k+ 61 in 100 · $100k+ 19 in 100.

Circle areas follow launch counts; the gold overlap is exactly the pair's 36 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Crow Countryleads this pair24.7%

PairCrow Country24.7%

Female ProtagonistHollow Knight: Silksong48.3%

HorrorLethal Company18.3%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Female Protagonist + Horror

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Crow Country earned 24.7% of the estimated first-year money of the 181 Female Protagonist + Horror launches.
Female Protagonist is led by Hollow Knight: Silksong, with 48.3% of its money.
Horror is led by Lethal Company, with 18.3% of its money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Female Protagonist + Horror holds in West-facing view and Without the breakout; too few to tell in Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Female Protagonist + Horror through every lens, all prices
This pair	BaseStandardevery launch	West-facing view161 of 181 launches	Without the breakout180 of 181 launches	Last 18 months49 of 181 launches
Launches counted	18110 hits	16110 hits	1809 hits	493 hits
Earned $100k+	5.5 in 1001 in 18	6.2 in 1001 in 16	5.0 in 1001 in 20	3 of 49too few for a rate
Typical first-year earnings	$1,524top tenth $51,937+	$1,591	$1,524	under 100 launches
Chance against standard	the base	+12.4%0.7 more in 100	-9.5%0.5 fewer in 100	+10.8%0.6 more in 100; too few to tell
Typical against standard	the base	+4.4%$67 more	0.0%no change	under 100 launches
Does it hold?	The base view	Holds	Holds	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Female Protagonist and Horror, 12 to 36 months old: 181 launches.

Launches counted: 18110 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $1,524top tenth $51,937+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 20 of 181 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 16110 hits
Earned $100k+: 6.2 in 1001 in 16
Typical first-year earnings: $1,591
Chance against standard: +12.4%0.7 more in 100
Typical against standard: +4.4%$67 more

Without the breakoutHolds

Drops the single biggest earner, Crow Country (24.7% of the money): 180 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1809 hits
Earned $100k+: 5.0 in 1001 in 20
Typical first-year earnings: $1,524
Chance against standard: -9.5%0.5 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 49 of 181.

Launches counted: 493 hits
Earned $100k+: 3 of 49too few for a rate
Typical first-year earnings: under 100 launches
Chance against standard: +10.8%0.6 more in 100; too few to tell
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged both Female Protagonist and Horror, 12 to 36 months old: 181 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 20 of 181 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Crow Country (24.7% of the money): 180 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 49 of 181.

Female Protagonist is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Female Protagonist through every lens, all prices
Female Protagonist	BaseStandardevery launch	West-facing view1,264 of 1,406 launches	Without the breakout1,405 of 1,406 launches	Last 18 months399 of 1,406 launches
Launches counted	1,406134 hits	1,264111 hits	1,405133 hits	39943 hits
Earned $100k+	9.5 in 1001 in 10	8.8 in 1001 in 11	9.5 in 1001 in 11	10.8 in 100
Typical first-year earnings	$1,590top tenth $95,667+	$1,535	$1,575	$1,992
Chance against standard	the base	-7.9%0.7 fewer in 100	-0.7%0.1 fewer in 100	+13.1%1.2 more in 100
Typical against standard	the base	-3.5%$55 less	-0.9%$15 less	+25.3%$402 more
Does it hold?	The base view	Moves the answer	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Female Protagonist, 12 to 36 months old: 1,406 launches.

Launches counted: 1,406134 hits
Earned $100k+: 9.5 in 1001 in 10
Typical first-year earnings: $1,590top tenth $95,667+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 142 of 1,406 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,264111 hits
Earned $100k+: 8.8 in 1001 in 11
Typical first-year earnings: $1,535
Chance against standard: -7.9%0.7 fewer in 100
Typical against standard: -3.5%$55 less

Without the breakoutHolds

Drops the single biggest earner, Hollow Knight: Silksong (48.3% of the money): 1,405 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,405133 hits
Earned $100k+: 9.5 in 1001 in 11
Typical first-year earnings: $1,575
Chance against standard: -0.7%0.1 fewer in 100
Typical against standard: -0.9%$15 less

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 399 of 1,406.

Launches counted: 39943 hits
Earned $100k+: 10.8 in 100
Typical first-year earnings: $1,992
Chance against standard: +13.1%1.2 more in 100
Typical against standard: +25.3%$402 more

Standard: Every indie paid launch tagged Female Protagonist, 12 to 36 months old: 1,406 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 142 of 1,406 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Hollow Knight: Silksong (48.3% of the money): 1,405 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 399 of 1,406.

Horror holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Horror through every lens, all prices
Horror	BaseStandardevery launch	West-facing view2,992 of 3,140 launches	Without the breakout3,139 of 3,140 launches	Last 18 months884 of 3,140 launches
Launches counted	3,140186 hits	2,992181 hits	3,139185 hits	88449 hits
Earned $100k+	5.9 in 1001 in 17	6.0 in 1001 in 17	5.9 in 1001 in 17	5.5 in 1001 in 18
Typical first-year earnings	$1,007top tenth $37,527+	$1,011	$1,007	$893
Chance against standard	the base	+2.1%0.1 more in 100	-0.5%no change	-6.4%0.4 fewer in 100
Typical against standard	the base	+0.4%$4 more	0.0%no change	-11.3%$114 less
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Horror, 12 to 36 months old: 3,140 launches.

Launches counted: 3,140186 hits
Earned $100k+: 5.9 in 1001 in 17
Typical first-year earnings: $1,007top tenth $37,527+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,140 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 2,992181 hits
Earned $100k+: 6.0 in 1001 in 17
Typical first-year earnings: $1,011
Chance against standard: +2.1%0.1 more in 100
Typical against standard: +0.4%$4 more

Without the breakoutHolds

Drops the single biggest earner, Lethal Company (18.3% of the money): 3,139 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 3,139185 hits
Earned $100k+: 5.9 in 1001 in 17
Typical first-year earnings: $1,007
Chance against standard: -0.5%no change
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 884 of 3,140.

Launches counted: 88449 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $893
Chance against standard: -6.4%0.4 fewer in 100
Typical against standard: -11.3%$114 less

Standard: Every indie paid launch tagged Horror, 12 to 36 months old: 3,140 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,140 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Lethal Company (18.3% of the money): 3,139 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 884 of 3,140.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Female Protagonist + Horror moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.