Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Niches / Family Friendly + Stylized
Family Friendly + Stylized
Games tagged both Family Friendly and Stylized: 109 indie paid launches, 1 of them earned $100k+ in their first year.
Showing Family Friendly + Stylized priced $10 to $20.
The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.
Family Friendly + Stylized trails both its tags: 1 of its 17 launches earned $100k+ priced $10 to $20, against 10.3 in 100 for Family Friendly and 15.7 in 100 for Stylized.
Small sample: 17 launches, 1 hits.
Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.
The overlap is this niche: the 17 games tagged both Family Friendly and Stylized priced $10 to $20. 5.9 in 100 of them earned $100k+, against 10.6 for Family Friendly-only games and 16.5 for Stylized-only games, so games with both tags did worse than games with either tag alone.
Both: 17 games priced $10 to $20; 5.9 in 100 earned $100k+ (1 in 17), typical first-year earnings $1,700.
Circle areas follow launch counts; the gold overlap is exactly the pair's 17 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.
Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.
Top earner, share of the moneyFree until launch
Lens checkOne-hit market +1. Standard: the yardstick. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: moves the answer.
Open free previewFree until launch: one click opens the card.
Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.
Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.
The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.
Family Friendly + Stylized is one-hit market +1: Without the breakout moves the answer by more than a quarter, and 1 more lens too. It holds in 1 of 3.
| This pair | BaseStandardevery launch | West-facing view109 of 109 launches | Without the breakout108 of 109 launches | Last 18 months59 of 109 launches |
|---|---|---|---|---|
| Launches counted | 1091 hits | 1091 hits | 1080 hits | 590 hits |
| Earned $100k+ | 0.9 in 1001 in 111 | 0.9 in 1001 in 111 | 0.0 in 100 | 0.0 in 100 |
| Typical first-year earnings | $303top tenth $3,739+ | $303 | $303 | $221 |
| Chance against standard | the yardstick | 0.0%no change | -100.0%0.9 fewer in 100 | -100.0%0.9 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -27.1%$82 less |
| Does it hold? | The base view | Holds | Moves the answer | Moves the answer |
Every indie paid launch tagged both Family Friendly and Stylized, 6 to 30 months old: 109 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 109 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Flock (28.6% of the money): 108 launches left.
Keeps only launches 18 months old or newer: 59 of 109.
Family Friendly holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Family Friendly | BaseStandardevery launch | West-facing view1,382 of 1,390 launches | Without the breakout1,389 of 1,390 launches | Last 18 months743 of 1,390 launches |
|---|---|---|---|---|
| Launches counted | 1,39052 hits | 1,38251 hits | 1,38951 hits | 74323 hits |
| Earned $100k+ | 3.7 in 1001 in 27 | 3.7 in 1001 in 27 | 3.7 in 1001 in 27 | 3.1 in 1001 in 32 |
| Typical first-year earnings | $401top tenth $19,435+ | $401 | $401 | $303 |
| Chance against standard | the yardstick | 0.0%no change | 0.0%no change | -16.2%0.6 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -24.4%$98 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Family Friendly, 6 to 30 months old: 1,390 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 8 of 1,390 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Little Kitty, Big City (14.6% of the money): 1,389 launches left.
Keeps only launches 18 months old or newer: 743 of 1,390.
Stylized holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Stylized | BaseStandardevery launch | West-facing view1,493 of 1,525 launches | Without the breakout1,524 of 1,525 launches | Last 18 months875 of 1,525 launches |
|---|---|---|---|---|
| Launches counted | 1,52558 hits | 1,49357 hits | 1,52457 hits | 87528 hits |
| Earned $100k+ | 3.8 in 1001 in 26 | 3.8 in 1001 in 26 | 3.7 in 1001 in 27 | 3.2 in 1001 in 31 |
| Typical first-year earnings | $405top tenth $12,445+ | $405 | $405 | $404 |
| Chance against standard | the yardstick | 0.0%no change | -2.6%0.1 fewer in 100 | -15.8%0.6 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -0.2%$1 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Stylized, 6 to 30 months old: 1,525 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 32 of 1,525 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Cairn (18.1% of the money): 1,524 launches left.
Keeps only launches 18 months old or newer: 875 of 1,525.
A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.
Alerts when Family Friendly + Stylized moves, comparables the day they land, and every lens for every pair and price. Free until launch.
Keep gold access after launch: alerts, comparables, every lens.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.