Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches / Family Friendly + Puzzle

Niche

Family Friendly + Puzzle

Games tagged both Family Friendly and Puzzle: 473 indie paid launches, 10 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Family Friendly + Puzzle priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Family Friendly and is about level with Puzzle; priced $10 to $20 it is about level with Family Friendly and trails Puzzle.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Family Friendly + Puzzle is about level with Family Friendly and trails Puzzle: 9.6 in 100 of its launches earned $100k+ priced $10 to $20, against 10.4 in 100 for Family Friendly and 14.3 in 100 for Puzzle.

That is 1 in 10, about 0.5 times the 20.4 in 100 expected for any launch at this price.

TIETied
Tag onemood tagFamily Friendly
10.4in 100 earned
$100k+
Odds10.4 in 100
Typical earnings$4,391
Launches230 / 24 hits
A tie, apart by0.8 in 100
TIETied
This pairFamily Friendly + Puzzle
9.6in 100 earned
$100k+
Odds1 in 10
$1k+66 in 100
$10k+30 in 100
Launches73 / 7 hits
Expected20.4 in 100
1STWinner
Tag twoPuzzle
14.3in 100 earned
$100k+
Odds14.3 in 100
Typical earnings$5,070
Launches684 / 98 hits
Pair trails by4.7 in 100
All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20Family Friendly is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
All prices473 in pairUnder $5280 in pair$5 to $10113 in pair$10 to $2073 in pair$20 to $407: too few
What the overlap means

The overlap is this niche: the 73 games tagged both Family Friendly and Puzzle priced $10 to $20. 9.6 in 100 of them earned $100k+, against 10.8 in 100 for Family Friendly-only games and 14.9 in 100 for Puzzle-only games, so the mix is about level with Family Friendly alone and trails Puzzle alone.

Both: 73 games priced $10 to $20; 9.6 in 100 earned $100k+ (1 in 10), odds by size $1k+ 66 in 100 · $10k+ 30 in 100 · $100k+ 10 in 100.

Circle areas follow launch counts; the gold overlap is exactly the pair's 73 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Is This Seat Taken?leads this pair31.3%
PairIs This Seat Taken?31.3%
Family FriendlyLittle Kitty, Big City14.1%
PuzzleBlue Prince7.4%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Family Friendly + Puzzle

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Is This Seat Taken? earned 31.3% of the estimated first-year money of the 473 Family Friendly + Puzzle launches.
  • Family Friendly is led by Little Kitty, Big City, with 14.1% of its money.
  • Puzzle is led by Blue Prince, with 7.4% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Family Friendly + Puzzle holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Family Friendly + Puzzle through every lens, all prices
This pairBaseStandardevery launchWest-facing view470 of 473 launchesWithout the breakout472 of 473 launchesLast 18 months133 of 473 launches
Launches counted47310 hits47010 hits4729 hits1334 hits
Earned $100k+2.1 in 1001 in 472.1 in 1001 in 471.9 in 1001 in 524 of 133too few for a rate
Typical first-year earnings$315top tenth $5,404+$314$315$358
Chance against standardthe base+0.6%no change-9.8%0.2 fewer in 100+42.3%0.9 more in 100; too few to tell
Typical against standardthe base-0.3%$1 less0.0%no change+13.7%$43 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Family Friendly and Puzzle, 12 to 36 months old: 473 launches.

Launches counted
47310 hits
Earned $100k+
2.1 in 1001 in 47
Typical first-year earnings
$315top tenth $5,404+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 473 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
47010 hits
Earned $100k+
2.1 in 1001 in 47
Typical first-year earnings
$314
Chance against standard
+0.6%no change
Typical against standard
-0.3%$1 less
Without the breakoutHolds

Drops the single biggest earner, Is This Seat Taken? (31.3% of the money): 472 launches left. It moves the answer when that one game earned over half the money.

Launches counted
4729 hits
Earned $100k+
1.9 in 1001 in 52
Typical first-year earnings
$315
Chance against standard
-9.8%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 133 of 473.

Launches counted
1334 hits
Earned $100k+
4 of 133too few for a rate
Typical first-year earnings
$358
Chance against standard
+42.3%0.9 more in 100; too few to tell
Typical against standard
+13.7%$43 more
Standard
Every indie paid launch tagged both Family Friendly and Puzzle, 12 to 36 months old: 473 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 473 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Is This Seat Taken? (31.3% of the money): 472 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 133 of 473.

Family Friendly holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Family Friendly through every lens, all prices
Family FriendlyBaseStandardevery launchWest-facing view1,306 of 1,315 launchesWithout the breakout1,314 of 1,315 launchesLast 18 months363 of 1,315 launches
Launches counted1,31552 hits1,30651 hits1,31451 hits36314 hits
Earned $100k+4.0 in 1001 in 253.9 in 1001 in 263.9 in 1001 in 263.9 in 1001 in 26
Typical first-year earnings$365top tenth $20,496+$362$365$354
Chance against standardthe base-1.2%no change-1.8%0.1 fewer in 100-2.5%0.1 fewer in 100
Typical against standardthe base-0.8%$3 less0.0%no change-3.0%$11 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Family Friendly, 12 to 36 months old: 1,315 launches.

Launches counted
1,31552 hits
Earned $100k+
4.0 in 1001 in 25
Typical first-year earnings
$365top tenth $20,496+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 9 of 1,315 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,30651 hits
Earned $100k+
3.9 in 1001 in 26
Typical first-year earnings
$362
Chance against standard
-1.2%no change
Typical against standard
-0.8%$3 less
Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (14.1% of the money): 1,314 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,31451 hits
Earned $100k+
3.9 in 1001 in 26
Typical first-year earnings
$365
Chance against standard
-1.8%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 363 of 1,315.

Launches counted
36314 hits
Earned $100k+
3.9 in 1001 in 26
Typical first-year earnings
$354
Chance against standard
-2.5%0.1 fewer in 100
Typical against standard
-3.0%$11 less
Standard
Every indie paid launch tagged Family Friendly, 12 to 36 months old: 1,315 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 9 of 1,315 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Little Kitty, Big City (14.1% of the money): 1,314 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 363 of 1,315.

Puzzle holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Puzzle through every lens, all prices
PuzzleBaseStandardevery launchWest-facing view5,055 of 5,256 launchesWithout the breakout5,255 of 5,256 launchesLast 18 months1,493 of 5,256 launches
Launches counted5,256185 hits5,055174 hits5,255184 hits1,49359 hits
Earned $100k+3.5 in 1001 in 283.4 in 1001 in 293.5 in 1001 in 294.0 in 1001 in 25
Typical first-year earnings$421top tenth $14,242+$428$421$428
Chance against standardthe base-2.2%0.1 fewer in 100-0.5%no change+12.3%0.4 more in 100
Typical against standardthe base+1.7%$7 more0.0%no change+1.7%$7 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Puzzle, 12 to 36 months old: 5,256 launches.

Launches counted
5,256185 hits
Earned $100k+
3.5 in 1001 in 28
Typical first-year earnings
$421top tenth $14,242+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 201 of 5,256 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
5,055174 hits
Earned $100k+
3.4 in 1001 in 29
Typical first-year earnings
$428
Chance against standard
-2.2%0.1 fewer in 100
Typical against standard
+1.7%$7 more
Without the breakoutHolds

Drops the single biggest earner, Blue Prince (7.4% of the money): 5,255 launches left. It moves the answer when that one game earned over half the money.

Launches counted
5,255184 hits
Earned $100k+
3.5 in 1001 in 29
Typical first-year earnings
$421
Chance against standard
-0.5%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,493 of 5,256.

Launches counted
1,49359 hits
Earned $100k+
4.0 in 1001 in 25
Typical first-year earnings
$428
Chance against standard
+12.3%0.4 more in 100
Typical against standard
+1.7%$7 more
Standard
Every indie paid launch tagged Puzzle, 12 to 36 months old: 5,256 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 201 of 5,256 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Blue Prince (7.4% of the money): 5,255 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,493 of 5,256.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Family Friendly + Puzzle moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.