Niche

Family Friendly + Minimalist

Games tagged both Family Friendly and Minimalist: 83 indie paid launches, 1 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price Under $5

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

Under $5

Showing Family Friendly + Minimalist priced under $5.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Family Friendly + Minimalist is too small to compare with Family Friendly and is too small to compare with Minimalist: 0 of its 64 launches earned $100k+ priced under $5, against 0 of 710 launches for Family Friendly and 4 of 789 launches for Minimalist.

Small sample: 64 launches, 0 hits.

TIEA tie

Tag onemood tagFamily Friendly

0 of 710launches earned
$100k+ small

Odds0 of 710 launches

Typical earnings$118

Launches710 / 0 hits

Pair against ittoo few hits to compare

TIEA tie

This pairFamily Friendly + Minimalist

0 of 64launches earned
$100k+ small

Odds0 of 64 launches

$1k+9 in 100

$10k+1 of 64 launches

Launches64 / 0 hits

Expected0.4 in 100

TIEA tie

Tag twomood tagMinimalist

4 of 789launches earned
$100k+ small

Odds4 of 789 launches

Typical earnings$106

Launches789 / 4 hits

Pair against ittoo few hits to compare

All indie launches under $5: 0.4 in 100 earned $100k+ (1 in 238), typical $158, from 13,785 launches.each block is 0.5 in 100 all indie at under $5Family Friendly is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices83 in pair Under $564 in pair $5 to $1014 in pair$10 to $204: too few$20 to $401: too few

What the overlap means

The overlap is this niche: the 64 games tagged both Family Friendly and Minimalist priced under $5. 0 of 64 of them earned $100k+, against 0 of 646 for Family Friendly-only games and 4 of 725 for Minimalist-only games, so the mix is too small to compare with Family Friendly alone and is too small to compare with Minimalist alone.

Both: 64 games priced under $5; 0 of 64 earned $100k+, odds by size $1k+ 9 in 100 · $10k+ 1 of 64 launches · $100k+ 0 of 64 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 64 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

LOK Digitalleads this pair40.1%

PairLOK Digital40.1%

Family FriendlyLittle Kitty, Big City14.1%

MinimalistCast n Chill20.6%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkHolds in 1 of 3, 2 too few to tell. Standard: the base the others are compared with. West-facing view: too few to tell. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Family Friendly + Minimalist

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

LOK Digital earned 40.1% of the estimated first-year money of the 83 Family Friendly + Minimalist launches.
Family Friendly is led by Little Kitty, Big City, with 14.1% of its money.
Minimalist is led by Cast n Chill, with 20.6% of its money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Family Friendly + Minimalist holds in Without the breakout; too few to tell in West-facing view and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Family Friendly + Minimalist through every lens, all prices
This pair	BaseStandardevery launch	West-facing view83 of 83 launches	Without the breakout82 of 83 launches	Last 18 months24 of 83 launches
Launches counted	831 hits	831 hits	820 hits	240 hits
Earned $100k+	1 of 83too few for a rate	1 of 83too few for a rate	0 of 82too few for a rate	0 of 24too few for a rate
Chance of $10k+	7 in 100chance of $10k+; $1k+ 18 in 100	under 100 launches	under 100 launches	under 100 launches
Chance against standard	the base	0.0%no change; too few to tell	-100.0%1.2 fewer in 100	-100.0%1.2 fewer in 100; too few to tell
Typical against standard	the base	under 100 launches	under 100 launches	under 100 launches
Does it hold?	The base view	Too few to tell	Holds	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Family Friendly and Minimalist, 12 to 36 months old: 83 launches.

Launches counted: 831 hits
Earned $100k+: 1 of 83too few for a rate
Chance of $10k+: 7 in 100chance of $10k+; $1k+ 18 in 100
Chance against standard: the base
Typical against standard: the base

West-facing viewToo few to tell

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 83 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 831 hits
Earned $100k+: 1 of 83too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: 0.0%no change; too few to tell
Typical against standard: under 100 launches

Without the breakoutHolds

Drops the single biggest earner, LOK Digital (40.1% of the money): 82 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 820 hits
Earned $100k+: 0 of 82too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: -100.0%1.2 fewer in 100
Typical against standard: under 100 launches

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 24 of 83.

Launches counted: 240 hits
Earned $100k+: 0 of 24too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: -100.0%1.2 fewer in 100; too few to tell
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged both Family Friendly and Minimalist, 12 to 36 months old: 83 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 83 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, LOK Digital (40.1% of the money): 82 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 24 of 83.

Family Friendly holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Family Friendly through every lens, all prices
Family Friendly	BaseStandardevery launch	West-facing view1,306 of 1,315 launches	Without the breakout1,314 of 1,315 launches	Last 18 months363 of 1,315 launches
Launches counted	1,31552 hits	1,30651 hits	1,31451 hits	36314 hits
Earned $100k+	4.0 in 1001 in 25	3.9 in 1001 in 26	3.9 in 1001 in 26	3.9 in 1001 in 26
Typical first-year earnings	$365top tenth $20,496+	$362	$365	$354
Chance against standard	the base	-1.2%no change	-1.8%0.1 fewer in 100	-2.5%0.1 fewer in 100
Typical against standard	the base	-0.8%$3 less	0.0%no change	-3.0%$11 less
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Family Friendly, 12 to 36 months old: 1,315 launches.

Launches counted: 1,31552 hits
Earned $100k+: 4.0 in 1001 in 25
Typical first-year earnings: $365top tenth $20,496+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 9 of 1,315 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,30651 hits
Earned $100k+: 3.9 in 1001 in 26
Typical first-year earnings: $362
Chance against standard: -1.2%no change
Typical against standard: -0.8%$3 less

Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (14.1% of the money): 1,314 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,31451 hits
Earned $100k+: 3.9 in 1001 in 26
Typical first-year earnings: $365
Chance against standard: -1.8%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 363 of 1,315.

Launches counted: 36314 hits
Earned $100k+: 3.9 in 1001 in 26
Typical first-year earnings: $354
Chance against standard: -2.5%0.1 fewer in 100
Typical against standard: -3.0%$11 less

Standard: Every indie paid launch tagged Family Friendly, 12 to 36 months old: 1,315 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 9 of 1,315 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Little Kitty, Big City (14.1% of the money): 1,314 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 363 of 1,315.

Minimalist is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Minimalist through every lens, all prices
Minimalist	BaseStandardevery launch	West-facing view1,039 of 1,069 launches	Without the breakout1,068 of 1,069 launches	Last 18 months321 of 1,069 launches
Launches counted	1,06924 hits	1,03924 hits	1,06823 hits	32111 hits
Earned $100k+	2.2 in 1001 in 45	2.3 in 1001 in 43	2.2 in 1001 in 46	3.4 in 1001 in 29
Typical first-year earnings	$175top tenth $5,648+	$179	$175	$161
Chance against standard	the base	+2.9%0.1 more in 100	-4.1%0.1 fewer in 100	+52.6%1.2 more in 100
Typical against standard	the base	+2.3%$4 more	0.0%no change	-8.0%$14 less
Does it hold?	The base view	Holds	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Minimalist, 12 to 36 months old: 1,069 launches.

Launches counted: 1,06924 hits
Earned $100k+: 2.2 in 1001 in 45
Typical first-year earnings: $175top tenth $5,648+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 30 of 1,069 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,03924 hits
Earned $100k+: 2.3 in 1001 in 43
Typical first-year earnings: $179
Chance against standard: +2.9%0.1 more in 100
Typical against standard: +2.3%$4 more

Without the breakoutHolds

Drops the single biggest earner, Cast n Chill (20.6% of the money): 1,068 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,06823 hits
Earned $100k+: 2.2 in 1001 in 46
Typical first-year earnings: $175
Chance against standard: -4.1%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 321 of 1,069.

Launches counted: 32111 hits
Earned $100k+: 3.4 in 1001 in 29
Typical first-year earnings: $161
Chance against standard: +52.6%1.2 more in 100
Typical against standard: -8.0%$14 less

Standard: Every indie paid launch tagged Minimalist, 12 to 36 months old: 1,069 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 30 of 1,069 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Cast n Chill (20.6% of the money): 1,068 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 321 of 1,069.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Family Friendly + Minimalist moves, comparables the day they land, and every lens for every pair and price. Free until launch.

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Keep gold access after launch: alerts, comparables, every lens.