Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches / Deckbuilding + Tower Defense

Niche

Deckbuilding + Tower Defense

Games tagged both Deckbuilding and Tower Defense: 47 indie paid launches, 5 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Deckbuilding + Tower Defense priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Deckbuilding and beats Tower Defense; priced $10 to $20 it is too small to compare with Deckbuilding and is too small to compare with Tower Defense.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Deckbuilding + Tower Defense is too small to compare with Deckbuilding and is too small to compare with Tower Defense: 4 of its 16 launches earned $100k+ priced $10 to $20, against 25.6 in 100 for Deckbuilding and 23.4 in 100 for Tower Defense.

Small sample: 16 launches, 4 hits.

TIEA tie
25.6in 100 earned
$100k+
Odds25.6 in 100
Typical earnings$18,545
Launches168 / 43 hits
Pair against ittoo few hits to compare
TIEA tie
This pairDeckbuilding + Tower Defense
4 of 16launches earned
$100k+ small
Odds4 of 16 launches
Typical earnings$16,724
Launches16 / 4 hits
Expected17.6 in 100
TIEA tie
23.4in 100 earned
$100k+
Odds23.4 in 100
Typical earnings$7,966
Launches124 / 29 hits
Pair against ittoo few hits to compare
All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 2 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

Price bandswitches the whole page
What the overlap means

The overlap is this niche: the 16 games tagged both Deckbuilding and Tower Defense priced $10 to $20. 4 of 16 of them earned $100k+, against 25.7 in 100 for Deckbuilding-only games and 23.1 in 100 for Tower Defense-only games, so the mix is too small to compare with Deckbuilding alone and is too small to compare with Tower Defense alone.

Both: 16 games priced $10 to $20; 4 of 16 earned $100k+, typical first-year earnings $16,724.

Circle areas follow launch counts; the gold overlap is exactly the pair's 16 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Emberwardleads this pair40.5%
PairEmberward40.5%
DeckbuildingBalatro38.5%
Tower DefenseStronghold Crusader: Definitive Edition11.6%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview
ComparablesFree until launchClick to unlockWho leads Deckbuilding + Tower Defense

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Emberward earned 40.5% of the estimated first-year money of the 47 Deckbuilding + Tower Defense launches.
  • Deckbuilding is led by Balatro, with 38.5% of its money.
  • Tower Defense is led by Stronghold Crusader: Definitive Edition, with 11.6% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Deckbuilding + Tower Defense holds in West-facing view and Without the breakout; too few to tell in Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Deckbuilding + Tower Defense through every lens, all prices
This pairBaseStandardevery launchWest-facing view45 of 47 launchesWithout the breakout46 of 47 launchesLast 18 months17 of 47 launches
Launches counted475 hits455 hits464 hits172 hits
Earned $100k+10.6 in 10011.1 in 1004 of 46too few for a rate2 of 17too few for a rate
Typical first-year earnings$1,891top tenth $140,459+$1,891$1,891$957
Chance against standardthe base+4.4%0.5 more in 100-18.3%1.9 fewer in 100+10.6%1.1 more in 100; too few to tell
Typical against standardthe base0.0%no change; too few to tell0.0%no change-49.4%$934 less; too few to tell
Does it hold?The base viewHoldsHoldsToo few to tell
BaseStandardThe base view

Every indie paid launch tagged both Deckbuilding and Tower Defense, 12 to 36 months old: 47 launches.

Launches counted
475 hits
Earned $100k+
10.6 in 100
Typical first-year earnings
$1,891top tenth $140,459+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 2 of 47 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
455 hits
Earned $100k+
11.1 in 100
Typical first-year earnings
$1,891
Chance against standard
+4.4%0.5 more in 100
Typical against standard
0.0%no change; too few to tell
Without the breakoutHolds

Drops the single biggest earner, Emberward (40.5% of the money): 46 launches left. It moves the answer when that one game earned over half the money.

Launches counted
464 hits
Earned $100k+
4 of 46too few for a rate
Typical first-year earnings
$1,891
Chance against standard
-18.3%1.9 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 17 of 47.

Launches counted
172 hits
Earned $100k+
2 of 17too few for a rate
Typical first-year earnings
$957
Chance against standard
+10.6%1.1 more in 100; too few to tell
Typical against standard
-49.4%$934 less; too few to tell
Standard
Every indie paid launch tagged both Deckbuilding and Tower Defense, 12 to 36 months old: 47 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 2 of 47 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Emberward (40.5% of the money): 46 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 17 of 47.

Deckbuilding holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Deckbuilding through every lens, all prices
DeckbuildingBaseStandardevery launchWest-facing view535 of 577 launchesWithout the breakout576 of 577 launchesLast 18 months200 of 577 launches
Launches counted57761 hits53556 hits57660 hits20018 hits
Earned $100k+10.6 in 10010.5 in 10010.4 in 1009.0 in 1001 in 11
Typical first-year earnings$2,193top tenth $101,479+$2,411$2,193$1,804
Chance against standardthe base-1.0%0.1 fewer in 100-1.5%0.2 fewer in 100-14.9%1.6 fewer in 100
Typical against standardthe base+9.9%$218 more0.0%no change-17.7%$389 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Deckbuilding, 12 to 36 months old: 577 launches.

Launches counted
57761 hits
Earned $100k+
10.6 in 100
Typical first-year earnings
$2,193top tenth $101,479+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 577 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
53556 hits
Earned $100k+
10.5 in 100
Typical first-year earnings
$2,411
Chance against standard
-1.0%0.1 fewer in 100
Typical against standard
+9.9%$218 more
Without the breakoutHolds

Drops the single biggest earner, Balatro (38.5% of the money): 576 launches left. It moves the answer when that one game earned over half the money.

Launches counted
57660 hits
Earned $100k+
10.4 in 100
Typical first-year earnings
$2,193
Chance against standard
-1.5%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 200 of 577.

Launches counted
20018 hits
Earned $100k+
9.0 in 1001 in 11
Typical first-year earnings
$1,804
Chance against standard
-14.9%1.6 fewer in 100
Typical against standard
-17.7%$389 less
Standard
Every indie paid launch tagged Deckbuilding, 12 to 36 months old: 577 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 577 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Balatro (38.5% of the money): 576 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 200 of 577.

Tower Defense holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Tower Defense through every lens, all prices
Tower DefenseBaseStandardevery launchWest-facing view740 of 787 launchesWithout the breakout786 of 787 launchesLast 18 months222 of 787 launches
Launches counted78744 hits74039 hits78643 hits22212 hits
Earned $100k+5.6 in 1001 in 185.3 in 1001 in 195.5 in 1001 in 185.4 in 1001 in 19
Typical first-year earnings$383top tenth $32,058+$405$383$383
Chance against standardthe base-5.7%0.3 fewer in 100-2.1%0.1 fewer in 100-3.3%0.2 fewer in 100
Typical against standardthe base+5.7%$22 more0.0%no change0.0%no change
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Tower Defense, 12 to 36 months old: 787 launches.

Launches counted
78744 hits
Earned $100k+
5.6 in 1001 in 18
Typical first-year earnings
$383top tenth $32,058+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 47 of 787 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
74039 hits
Earned $100k+
5.3 in 1001 in 19
Typical first-year earnings
$405
Chance against standard
-5.7%0.3 fewer in 100
Typical against standard
+5.7%$22 more
Without the breakoutHolds

Drops the single biggest earner, Stronghold Crusader: Definitive Edition (11.6% of the money): 786 launches left. It moves the answer when that one game earned over half the money.

Launches counted
78643 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$383
Chance against standard
-2.1%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 222 of 787.

Launches counted
22212 hits
Earned $100k+
5.4 in 1001 in 19
Typical first-year earnings
$383
Chance against standard
-3.3%0.2 fewer in 100
Typical against standard
0.0%no change
Standard
Every indie paid launch tagged Tower Defense, 12 to 36 months old: 787 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 47 of 787 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Stronghold Crusader: Definitive Edition (11.6% of the money): 786 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 222 of 787.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Deckbuilding + Tower Defense moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.