Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Niches / Cute + Minimalist
Cute + Minimalist
Games tagged both Cute and Minimalist: 195 indie paid launches, 4 of them earned $100k+ in their first year.
Showing Cute + Minimalist priced under $5. This filter changes the answer: at all prices the pair trails Cute and is level with Minimalist; priced under $5 it trails both its tags.
The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.
Cute + Minimalist trails both its tags: 0.0 in 100 of its launches earned $100k+ priced under $5, against 0.5 in 100 for Cute and 0.6 in 100 for Minimalist.
That is about 0.0 times the 0.5 in 100 expected for any launch at this price.
Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.
The overlap is this niche: the 158 games tagged both Cute and Minimalist priced under $5. 0.0 in 100 of them earned $100k+, against 0.6 for Cute-only games and 0.7 for Minimalist-only games, so games with both tags did worse than games with either tag alone.
Both: 158 games priced under $5; 0.0 in 100 earned $100k+, typical first-year earnings $140.
Circle areas follow launch counts; the gold overlap is exactly the pair's 158 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.
Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.
Top earner, share of the moneyFree until launch
Lens checkOne-hit market. Standard: the yardstick. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: holds.
Open free previewFree until launch: one click opens the card.
Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.
Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.
The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.
Cute + Minimalist is one-hit market: Without the breakout moves the answer by more than a quarter. It holds in 2 of 3.
| This pair | BaseStandardevery launch | West-facing view189 of 195 launches | Without the breakout194 of 195 launches | Last 18 months107 of 195 launches |
|---|---|---|---|---|
| Launches counted | 1954 hits | 1894 hits | 1943 hits | 1072 hits |
| Earned $100k+ | 2.1 in 1001 in 48 | 2.1 in 1001 in 48 | 1.5 in 1001 in 67 | 1.9 in 1001 in 53 |
| Typical first-year earnings | $161top tenth $5,643+ | $160 | $161 | $121 |
| Chance against standard | the yardstick | 0.0%no change | -28.6%0.6 fewer in 100 | -9.5%0.2 fewer in 100 |
| Typical against standard | the yardstick | -0.6%$1 less | 0.0%no change | -24.8%$40 less |
| Does it hold? | The base view | Holds | Moves the answer | Holds |
Every indie paid launch tagged both Cute and Minimalist, 6 to 30 months old: 195 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 6 of 195 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Little Fighter 2 Remastered (31.8% of the money): 194 launches left.
Keeps only launches 18 months old or newer: 107 of 195.
Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Cute | BaseStandardevery launch | West-facing view4,089 of 4,279 launches | Without the breakout4,278 of 4,279 launches | Last 18 months2,326 of 4,279 launches |
|---|---|---|---|---|
| Launches counted | 4,279218 hits | 4,089200 hits | 4,278217 hits | 2,326111 hits |
| Earned $100k+ | 5.1 in 1001 in 20 | 4.9 in 1001 in 20 | 5.1 in 1001 in 20 | 4.8 in 1001 in 21 |
| Typical first-year earnings | $725top tenth $28,533+ | $727 | $725 | $642 |
| Chance against standard | the yardstick | -3.9%0.2 fewer in 100 | 0.0%no change | -5.9%0.3 fewer in 100 |
| Typical against standard | the yardstick | +0.3%$2 more | 0.0%no change | -11.4%$83 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.
Keeps only launches 18 months old or newer: 2,326 of 4,279.
Minimalist holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Minimalist | BaseStandardevery launch | West-facing view1,171 of 1,203 launches | Without the breakout1,202 of 1,203 launches | Last 18 months683 of 1,203 launches |
|---|---|---|---|---|
| Launches counted | 1,20324 hits | 1,17124 hits | 1,20223 hits | 68313 hits |
| Earned $100k+ | 2.0 in 1001 in 50 | 2.0 in 1001 in 50 | 1.9 in 1001 in 53 | 1.9 in 1001 in 53 |
| Typical first-year earnings | $202top tenth $5,558+ | $202 | $202 | $182 |
| Chance against standard | the yardstick | 0.0%no change | -5.0%0.1 fewer in 100 | -5.0%0.1 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -9.9%$20 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Minimalist, 6 to 30 months old: 1,203 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 32 of 1,203 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Cast n Chill (18.5% of the money): 1,202 launches left.
Keeps only launches 18 months old or newer: 683 of 1,203.
A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.
Alerts when Cute + Minimalist moves, comparables the day they land, and every lens for every pair and price. Free until launch.
Keep gold access after launch: alerts, comparables, every lens.
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