Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Cute + Difficult
Games tagged both Cute and Difficult: 97 indie paid launches, 6 of them earned $100k+ in their first year.
Showing Cute + Difficult priced $10 to $20, last 18 months. Lens figures exist at all prices only, so inside a price band the page shows the standard figures. This filter changes the answer: at all prices the pair beats Cute and trails Difficult; priced $10 to $20 it beats both its tags.
The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.
Cute + Difficult beats both its tags: 5 of its 16 launches earned $100k+ priced $10 to $20, against 16.3 in 100 for Cute and 22.5 in 100 for Difficult.
Lens figures by price band are not computed yet, so this band uses the standard figures. Small sample: 16 launches, 5 hits.
Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.
The overlap is this niche: the 16 games tagged both Cute and Difficult priced $10 to $20. 31.3 in 100 of them earned $100k+, against 15.9 for Cute-only games and 21.8 for Difficult-only games, so games with both tags did better than games with either tag alone.
Both: 16 games priced $10 to $20; 31.3 in 100 earned $100k+, typical first-year earnings $65,025.
Circle areas follow launch counts; the gold overlap is exactly the pair's 16 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet. The last 18 months lens is not computed for the outer parts, so this diagram uses the standard figures.
Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.
Top earner, share of the moneyFree until launch
Lens checkChanged recently. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.
Open free previewFree until launch: one click opens the card.
Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.
Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.
The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.
Cute + Difficult is changed recently: Last 18 months moves the answer by more than a quarter. It holds in 2 of 3.
| This pair | BaseStandardevery launch | West-facing view94 of 97 launches | Without the breakout96 of 97 launches | Last 18 months47 of 97 launches |
|---|---|---|---|---|
| Launches counted | 976 hits | 946 hits | 965 hits | 472 hits |
| Earned $100k+ | 6.2 in 1001 in 16 | 6.4 in 1001 in 16 | 5.2 in 1001 in 19 | 4.3 in 1001 in 23 |
| Typical first-year earnings | $1,213top tenth $54,049+ | $1,293 | $1,213 | $1,314 |
| Chance against standard | the yardstick | +3.2%0.2 more in 100 | -16.1%1.0 fewer in 100 | -30.6%1.9 fewer in 100 |
| Typical against standard | the yardstick | +6.6%$80 more | 0.0%no change | +8.3%$101 more |
| Does it hold? | The base view | Holds | Holds | Moves the answer |
Every indie paid launch tagged both Cute and Difficult, 6 to 30 months old: 97 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 97 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Rabbit and Steel (65.8% of the money): 96 launches left.
Keeps only launches 18 months old or newer: 47 of 97.
Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Cute | BaseStandardevery launch | West-facing view4,089 of 4,279 launches | Without the breakout4,278 of 4,279 launches | Last 18 months2,326 of 4,279 launches |
|---|---|---|---|---|
| Launches counted | 4,279218 hits | 4,089200 hits | 4,278217 hits | 2,326111 hits |
| Earned $100k+ | 5.1 in 1001 in 20 | 4.9 in 1001 in 20 | 5.1 in 1001 in 20 | 4.8 in 1001 in 21 |
| Typical first-year earnings | $725top tenth $28,533+ | $727 | $725 | $642 |
| Chance against standard | the yardstick | -3.9%0.2 fewer in 100 | 0.0%no change | -5.9%0.3 fewer in 100 |
| Typical against standard | the yardstick | +0.3%$2 more | 0.0%no change | -11.4%$83 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.
Keeps only launches 18 months old or newer: 2,326 of 4,279.
Difficult holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Difficult | BaseStandardevery launch | West-facing view1,038 of 1,051 launches | Without the breakout1,050 of 1,051 launches | Last 18 months541 of 1,051 launches |
|---|---|---|---|---|
| Launches counted | 1,05171 hits | 1,03870 hits | 1,05070 hits | 54132 hits |
| Earned $100k+ | 6.8 in 1001 in 15 | 6.7 in 1001 in 15 | 6.7 in 1001 in 15 | 5.9 in 1001 in 17 |
| Typical first-year earnings | $1,133top tenth $56,182+ | $1,150 | $1,133 | $971 |
| Chance against standard | the yardstick | -1.5%0.1 fewer in 100 | -1.5%0.1 fewer in 100 | -13.2%0.9 fewer in 100 |
| Typical against standard | the yardstick | +1.5%$17 more | 0.0%no change | -14.3%$162 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Difficult, 6 to 30 months old: 1,051 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 13 of 1,051 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Hollow Knight: Silksong (57.2% of the money): 1,050 launches left.
Keeps only launches 18 months old or newer: 541 of 1,051.
A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.
Alerts when Cute + Difficult moves, comparables the day they land, and every lens for every pair and price. Free until launch.
Keep gold access after launch: alerts, comparables, every lens.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.