Niche

Cozy + Family Friendly

Games tagged both Cozy and Family Friendly: 76 indie paid launches, 7 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Cozy + Family Friendly priced $10 to $20. This filter changes the answer: at all prices the pair trails Cozy and beats Family Friendly; priced $10 to $20 it is too small to compare with Cozy and is too small to compare with Family Friendly.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cozy + Family Friendly is too small to compare with Cozy and is too small to compare with Family Friendly: 3 of its 16 launches earned $100k+ priced $10 to $20, against 50.9 in 100 for Cozy and 10.4 in 100 for Family Friendly.

Small sample: 16 launches, 3 hits.

TIEA tie

Tag oneCozy

50.9in 100 earned
$100k+

Odds50.9 in 100

Typical earnings$117,666

Launches112 / 57 hits

Pair against ittoo few hits to compare

TIEA tie

This pairCozy + Family Friendly

3 of 16launches earned
$100k+ small

Odds3 of 16 launches

$1k+16 of 16 launches

$10k+11 of 16 launches

Launches16 / 3 hits

Expected20.4 in 100

TIETied

Tag twomood tagFamily Friendly

10.4in 100 earned
$100k+

Odds10.4 in 100

Typical earnings$4,391

Launches230 / 24 hits

Pair against ittoo few hits to compare

All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 5 in 100 all indie at $10 to $20Family Friendly is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices76 in pair Under $545 in pair $5 to $1011 in pair $10 to $2016 in pair$20 to $404: too few

What the overlap means

The overlap is this niche: the 16 games tagged both Cozy and Family Friendly priced $10 to $20. 3 of 16 of them earned $100k+, against 56.3 in 100 for Cozy-only games and 9.8 in 100 for Family Friendly-only games, so the mix is too small to compare with Cozy alone and is too small to compare with Family Friendly alone.

Both: 16 games priced $10 to $20; 3 of 16 earned $100k+, odds by size $1k+ 16 of 16 launches · $10k+ 11 of 16 launches · $100k+ 3 of 16 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 16 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Little Kitty, Big Cityleads this pair54.6%

PairLittle Kitty, Big City54.6%

CozyHello Kitty Island Adventure10.0%

Family FriendlyLittle Kitty, Big City14.1%

CheckOne game over half?yes

NextNearest hitsnot computed yet

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Cozy + Family Friendly

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Little Kitty, Big City earned 54.6% of the estimated first-year money of the 76 Cozy + Family Friendly launches.
Cozy is led by Hello Kitty Island Adventure, with 10.0% of its money.
It also leads Family Friendly, with 14.1% of that tag's money.
One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cozy + Family Friendly is one-hit market: one game earned over half the money. It holds in West-facing view.

Cozy + Family Friendly through every lens, all prices
This pair	BaseStandardevery launch	West-facing view75 of 76 launches	Without the breakout75 of 76 launches	Last 18 months22 of 76 launches
Launches counted	767 hits	757 hits	756 hits	223 hits
Earned $100k+	9.2 in 1001 in 11	9.3 in 1001 in 11	8.0 in 1001 in 13	3 of 22too few for a rate
Chance of $10k+	26 in 100chance of $10k+; $1k+ 64 in 100	under 100 launches	under 100 launches	under 100 launches
Chance against standard	the base	+1.3%0.1 more in 100	-13.1%1.2 fewer in 100	+48.1%4.4 more in 100; too few to tell
Typical against standard	the base	under 100 launches	under 100 launches	under 100 launches
Does it hold?	The base view	Holds	Moves the answer	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Cozy and Family Friendly, 12 to 36 months old: 76 launches.

Launches counted: 767 hits
Earned $100k+: 9.2 in 1001 in 11
Chance of $10k+: 26 in 100chance of $10k+; $1k+ 64 in 100
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 76 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 757 hits
Earned $100k+: 9.3 in 1001 in 11
Chance of $10k+: under 100 launches
Chance against standard: +1.3%0.1 more in 100
Typical against standard: under 100 launches

Without the breakoutMoves the answer

Drops the single biggest earner, Little Kitty, Big City (54.6% of the money): 75 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 756 hits
Earned $100k+: 8.0 in 1001 in 13
Chance of $10k+: under 100 launches
Chance against standard: -13.1%1.2 fewer in 100
Typical against standard: under 100 launches

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 22 of 76.

Launches counted: 223 hits
Earned $100k+: 3 of 22too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: +48.1%4.4 more in 100; too few to tell
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged both Cozy and Family Friendly, 12 to 36 months old: 76 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 76 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Little Kitty, Big City (54.6% of the money): 75 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 22 of 76.

Cozy is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cozy through every lens, all prices
Cozy	BaseStandardevery launch	West-facing view484 of 491 launches	Without the breakout490 of 491 launches	Last 18 months194 of 491 launches
Launches counted	49185 hits	48481 hits	49084 hits	19441 hits
Earned $100k+	17.3 in 100	16.7 in 100	17.1 in 100	21.1 in 100
Typical first-year earnings	$2,465top tenth $270,568+	$2,345	$2,465	$3,132
Chance against standard	the base	-3.3%0.6 fewer in 100	-1.0%0.2 fewer in 100	+22.1%3.8 more in 100
Typical against standard	the base	-4.9%$120 less	0.0%no change	+27.1%$667 more
Does it hold?	The base view	Moves the answer	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Cozy, 12 to 36 months old: 491 launches.

Launches counted: 49185 hits
Earned $100k+: 17.3 in 100
Typical first-year earnings: $2,465top tenth $270,568+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 7 of 491 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 48481 hits
Earned $100k+: 16.7 in 100
Typical first-year earnings: $2,345
Chance against standard: -3.3%0.6 fewer in 100
Typical against standard: -4.9%$120 less

Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (10.0% of the money): 490 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 49084 hits
Earned $100k+: 17.1 in 100
Typical first-year earnings: $2,465
Chance against standard: -1.0%0.2 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 194 of 491.

Launches counted: 19441 hits
Earned $100k+: 21.1 in 100
Typical first-year earnings: $3,132
Chance against standard: +22.1%3.8 more in 100
Typical against standard: +27.1%$667 more

Standard: Every indie paid launch tagged Cozy, 12 to 36 months old: 491 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 7 of 491 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Hello Kitty Island Adventure (10.0% of the money): 490 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 194 of 491.

Family Friendly holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Family Friendly through every lens, all prices
Family Friendly	BaseStandardevery launch	West-facing view1,306 of 1,315 launches	Without the breakout1,314 of 1,315 launches	Last 18 months363 of 1,315 launches
Launches counted	1,31552 hits	1,30651 hits	1,31451 hits	36314 hits
Earned $100k+	4.0 in 1001 in 25	3.9 in 1001 in 26	3.9 in 1001 in 26	3.9 in 1001 in 26
Typical first-year earnings	$365top tenth $20,496+	$362	$365	$354
Chance against standard	the base	-1.2%no change	-1.8%0.1 fewer in 100	-2.5%0.1 fewer in 100
Typical against standard	the base	-0.8%$3 less	0.0%no change	-3.0%$11 less
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Family Friendly, 12 to 36 months old: 1,315 launches.

Launches counted: 1,31552 hits
Earned $100k+: 4.0 in 1001 in 25
Typical first-year earnings: $365top tenth $20,496+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 9 of 1,315 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,30651 hits
Earned $100k+: 3.9 in 1001 in 26
Typical first-year earnings: $362
Chance against standard: -1.2%no change
Typical against standard: -0.8%$3 less

Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (14.1% of the money): 1,314 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,31451 hits
Earned $100k+: 3.9 in 1001 in 26
Typical first-year earnings: $365
Chance against standard: -1.8%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 363 of 1,315.

Launches counted: 36314 hits
Earned $100k+: 3.9 in 1001 in 26
Typical first-year earnings: $354
Chance against standard: -2.5%0.1 fewer in 100
Typical against standard: -3.0%$11 less

Standard: Every indie paid launch tagged Family Friendly, 12 to 36 months old: 1,315 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 9 of 1,315 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Little Kitty, Big City (14.1% of the money): 1,314 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 363 of 1,315.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cozy + Family Friendly moves, comparables the day they land, and every lens for every pair and price. Free until launch.

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Keep gold access after launch: alerts, comparables, every lens.