Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
191,514
on 30 Sep 2026

Niches / Cozy + Cute

Niche

Cozy + Cute

Games tagged both Cozy and Cute: 395 indie paid launches, 38 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Cozy + Cute priced $10 to $20, hiding samples under 100 launches. This filter changes the answer: at all prices the pair trails Cozy and beats Cute; priced $10 to $20 it has too few launches to read.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

55 launches, under your minimum sample of 100.

Pick another price band, or lower the minimum sample.

1STWinner
Tag oneCozy
45.0in 100 earned
$100k+
Odds45.0 in 100
Typical earnings$62,342
Launches131 / 59 hits
Pairno reading
--No reading
This pairCozy + Cute
--too few
to read
Odds--
Typical earnings--
Launches55

55 launches, under your minimum sample of 100.

2NDRunner-up
Tag twomood tagCute
16.3in 100 earned
$100k+
Odds16.3 in 100
Typical earnings$9,124
Launches615 / 100 hits
Pairno reading
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 2.5 in 100 all indie at $10 to $20Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

Price bandswitches the whole page
What the overlap means

The overlap is this niche: the 55 games tagged both Cozy and Cute priced $10 to $20. 40.0 in 100 of them earned $100k+, against 48.7 for Cozy-only games and 13.9 for Cute-only games, so the mix trails Cozy alone and beats Cute alone.

Both: 55 games priced $10 to $20; 40.0 in 100 earned $100k+, typical first-year earnings $43,628.

Circle areas follow launch counts; the gold overlap is exactly the pair's 55 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Hello Kitty Island Adventureleads this pair17.2%
PairHello Kitty Island Adventure17.2%
CozyHello Kitty Island Adventure9.7%
CuteMewgenics15.9%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cozy + Cute

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Hello Kitty Island Adventure earned 17.2% of the estimated first-year money of the 395 Cozy + Cute launches.
  • It also leads Cozy, with 9.7% of that tag's money.
  • Cute is led by Mewgenics, with 15.9% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cozy + Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cozy + Cute through every lens, all prices
This pairBaseStandardevery launchWest-facing view393 of 395 launchesWithout the breakout394 of 395 launchesLast 18 months265 of 395 launches
Launches counted39538 hits39337 hits39437 hits26522 hits
Earned $100k+9.6 in 1001 in 109.4 in 1001 in 119.4 in 1001 in 118.3 in 1001 in 12
Typical first-year earnings$1,535top tenth $93,642+$1,535$1,535$1,314
Chance against standardthe yardstick-2.1%0.2 fewer in 100-2.1%0.2 fewer in 100-13.5%1.3 fewer in 100
Typical against standardthe yardstick0.0%no change0.0%no change-14.4%$221 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Cozy and Cute, 6 to 30 months old: 395 launches.

Launches counted
39538 hits
Earned $100k+
9.6 in 1001 in 10
Typical first-year earnings
$1,535top tenth $93,642+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 2 of 395 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
39337 hits
Earned $100k+
9.4 in 1001 in 11
Typical first-year earnings
$1,535
Chance against standard
-2.1%0.2 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (17.2% of the money): 394 launches left.

Launches counted
39437 hits
Earned $100k+
9.4 in 1001 in 11
Typical first-year earnings
$1,535
Chance against standard
-2.1%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 265 of 395.

Launches counted
26522 hits
Earned $100k+
8.3 in 1001 in 12
Typical first-year earnings
$1,314
Chance against standard
-13.5%1.3 fewer in 100
Typical against standard
-14.4%$221 less
Standard
Every indie paid launch tagged both Cozy and Cute, 6 to 30 months old: 395 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 2 of 395 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (17.2% of the money): 394 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 265 of 395.

Cozy holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cozy through every lens, all prices
CozyBaseStandardevery launchWest-facing view646 of 651 launchesWithout the breakout650 of 651 launchesLast 18 months431 of 651 launches
Launches counted65188 hits64684 hits65087 hits43150 hits
Earned $100k+13.5 in 10013.0 in 10013.4 in 10011.6 in 100
Typical first-year earnings$2,119top tenth $199,431+$2,101$2,119$1,942
Chance against standardthe yardstick-3.7%0.5 fewer in 100-0.7%0.1 fewer in 100-14.1%1.9 fewer in 100
Typical against standardthe yardstick-0.8%$18 less0.0%no change-8.4%$177 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cozy, 6 to 30 months old: 651 launches.

Launches counted
65188 hits
Earned $100k+
13.5 in 100
Typical first-year earnings
$2,119top tenth $199,431+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 5 of 651 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
64684 hits
Earned $100k+
13.0 in 100
Typical first-year earnings
$2,101
Chance against standard
-3.7%0.5 fewer in 100
Typical against standard
-0.8%$18 less
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (9.7% of the money): 650 launches left.

Launches counted
65087 hits
Earned $100k+
13.4 in 100
Typical first-year earnings
$2,119
Chance against standard
-0.7%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 431 of 651.

Launches counted
43150 hits
Earned $100k+
11.6 in 100
Typical first-year earnings
$1,942
Chance against standard
-14.1%1.9 fewer in 100
Typical against standard
-8.4%$177 less
Standard
Every indie paid launch tagged Cozy, 6 to 30 months old: 651 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 5 of 651 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (9.7% of the money): 650 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 431 of 651.

Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cute through every lens, all prices
CuteBaseStandardevery launchWest-facing view4,089 of 4,279 launchesWithout the breakout4,278 of 4,279 launchesLast 18 months2,326 of 4,279 launches
Launches counted4,279218 hits4,089200 hits4,278217 hits2,326111 hits
Earned $100k+5.1 in 1001 in 204.9 in 1001 in 205.1 in 1001 in 204.8 in 1001 in 21
Typical first-year earnings$725top tenth $28,533+$727$725$642
Chance against standardthe yardstick-3.9%0.2 fewer in 1000.0%no change-5.9%0.3 fewer in 100
Typical against standardthe yardstick+0.3%$2 more0.0%no change-11.4%$83 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.

Launches counted
4,279218 hits
Earned $100k+
5.1 in 1001 in 20
Typical first-year earnings
$725top tenth $28,533+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4,089200 hits
Earned $100k+
4.9 in 1001 in 20
Typical first-year earnings
$727
Chance against standard
-3.9%0.2 fewer in 100
Typical against standard
+0.3%$2 more
Without the breakoutHolds

Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.

Launches counted
4,278217 hits
Earned $100k+
5.1 in 1001 in 20
Typical first-year earnings
$725
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 2,326 of 4,279.

Launches counted
2,326111 hits
Earned $100k+
4.8 in 1001 in 21
Typical first-year earnings
$642
Chance against standard
-5.9%0.3 fewer in 100
Typical against standard
-11.4%$83 less
Standard
Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 2,326 of 4,279.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cozy + Cute moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.