Comparables
LeadersTop earner, share of the moneyFree until launch
Lens checkChanged recently. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.
Open free previewTicker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Niches / Colorful + Minimalist
Colorful + Minimalist
Games tagged both Colorful and Minimalist: 243 indie paid launches, 8 of them earned $100k+ in their first year.
Showing Colorful + Minimalist priced $10 to $20, last 18 months. Lens figures exist at all prices only, so inside a price band the page shows the standard figures. This filter changes the answer: at all prices the pair trails Colorful and beats Minimalist; priced $10 to $20 it beats both its tags.
The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.
Colorful + Minimalist beats both its tags: 3 of its 10 launches earned $100k+ priced $10 to $20, against 14.7 in 100 for Colorful and 14.7 in 100 for Minimalist.
Lens figures by price band are not computed yet, so this band uses the standard figures. Small sample: 10 launches, 3 hits.
Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.
The overlap is this niche: the 10 games tagged both Colorful and Minimalist priced $10 to $20. 30.0 in 100 of them earned $100k+, against 14.4 for Colorful-only games and 12.1 for Minimalist-only games, so games with both tags did better than games with either tag alone.
Both: 10 games priced $10 to $20; 30.0 in 100 earned $100k+, typical first-year earnings $3,885.
Circle areas follow launch counts; the gold overlap is exactly the pair's 10 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet. The last 18 months lens is not computed for the outer parts, so this diagram uses the standard figures.
Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.
Top earner, share of the moneyFree until launch
Lens checkChanged recently. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.
Open free previewFree until launch: one click opens the card.
Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.
Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.
The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.
Colorful + Minimalist is changed recently: Last 18 months moves the answer by more than a quarter. It holds in 2 of 3.
| This pair | BaseStandardevery launch | West-facing view242 of 243 launches | Without the breakout242 of 243 launches | Last 18 months135 of 243 launches |
|---|---|---|---|---|
| Launches counted | 2438 hits | 2428 hits | 2427 hits | 1354 hits |
| Earned $100k+ | 3.3 in 1001 in 30 | 3.3 in 1001 in 30 | 2.9 in 1001 in 34 | 3.0 in 1001 in 33 |
| Typical first-year earnings | $140top tenth $4,541+ | $140 | $140 | $101 |
| Chance against standard | the yardstick | 0.0%no change | -12.1%0.4 fewer in 100 | -9.1%0.3 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -27.9%$39 less |
| Does it hold? | The base view | Holds | Holds | Moves the answer |
Every indie paid launch tagged both Colorful and Minimalist, 6 to 30 months old: 243 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 243 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Star Birds (33.2% of the money): 242 launches left.
Keeps only launches 18 months old or newer: 135 of 243.
Colorful holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Colorful | BaseStandardevery launch | West-facing view3,038 of 3,082 launches | Without the breakout3,081 of 3,082 launches | Last 18 months1,714 of 3,082 launches |
|---|---|---|---|---|
| Launches counted | 3,082134 hits | 3,038130 hits | 3,081133 hits | 1,71470 hits |
| Earned $100k+ | 4.3 in 1001 in 23 | 4.3 in 1001 in 23 | 4.3 in 1001 in 23 | 4.1 in 1001 in 24 |
| Typical first-year earnings | $364top tenth $17,195+ | $364 | $364 | $303 |
| Chance against standard | the yardstick | 0.0%no change | 0.0%no change | -4.7%0.2 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -16.8%$61 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Colorful, 6 to 30 months old: 3,082 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 44 of 3,082 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Hello Kitty Island Adventure (10.0% of the money): 3,081 launches left.
Keeps only launches 18 months old or newer: 1,714 of 3,082.
Minimalist holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.
| Minimalist | BaseStandardevery launch | West-facing view1,171 of 1,203 launches | Without the breakout1,202 of 1,203 launches | Last 18 months683 of 1,203 launches |
|---|---|---|---|---|
| Launches counted | 1,20324 hits | 1,17124 hits | 1,20223 hits | 68313 hits |
| Earned $100k+ | 2.0 in 1001 in 50 | 2.0 in 1001 in 50 | 1.9 in 1001 in 53 | 1.9 in 1001 in 53 |
| Typical first-year earnings | $202top tenth $5,558+ | $202 | $202 | $182 |
| Chance against standard | the yardstick | 0.0%no change | -5.0%0.1 fewer in 100 | -5.0%0.1 fewer in 100 |
| Typical against standard | the yardstick | 0.0%no change | 0.0%no change | -9.9%$20 less |
| Does it hold? | The base view | Holds | Holds | Holds |
Every indie paid launch tagged Minimalist, 6 to 30 months old: 1,203 launches.
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 32 of 1,203 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Drops the single biggest earner, Cast n Chill (18.5% of the money): 1,202 launches left.
Keeps only launches 18 months old or newer: 683 of 1,203.
A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.
Alerts when Colorful + Minimalist moves, comparables the day they land, and every lens for every pair and price. Free until launch.
Keep gold access after launch: alerts, comparables, every lens.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.