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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Colorful + Hidden Object

Niche

Colorful + Hidden Object

Games tagged both Colorful and Hidden Object: 189 indie paid launches, 2 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Colorful + Hidden Object priced $10 to $20.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Colorful + Hidden Object is too small to compare with Colorful and is too small to compare with Hidden Object: 0 of its 15 launches earned $100k+ priced $10 to $20, against 14.1 in 100 for Colorful and 5.2 in 100 for Hidden Object.

Small sample: 15 launches, 0 hits.

TIEA tie
Tag onemood tagColorful
14.1in 100 earned
$100k+
Odds14.1 in 100
Typical earnings$5,171
Launches376 / 53 hits
Pair against ittoo few hits to compare
TIEA tie
This pairColorful + Hidden Object
0 of 15launches earned
$100k+ small
Odds0 of 15 launches
Typical earnings$473
Launches15 / 0 hits
Expected17.6 in 100
TIETied
5.2in 100 earned
$100k+
Odds1 in 19
Typical earnings$1,532
Launches173 / 9 hits
Pair against ittoo few hits to compare
All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 1 in 100 all indie at $10 to $20Colorful is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

Price bandswitches the whole page
What the overlap means

The overlap is this niche: the 15 games tagged both Colorful and Hidden Object priced $10 to $20. 0 of 15 of them earned $100k+, against 14.7 in 100 for Colorful-only games and 5.7 in 100 for Hidden Object-only games, so the mix is too small to compare with Colorful alone and is too small to compare with Hidden Object alone.

Both: 15 games priced $10 to $20; 0 of 15 earned $100k+, typical first-year earnings $473.

Circle areas follow launch counts; the gold overlap is exactly the pair's 15 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Ship, Inc.leads this pair38.6%
PairShip, Inc.38.6%
ColorfulHello Kitty Island Adventure10.0%
Hidden ObjectWhisper of the House11.8%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview
ComparablesFree until launchClick to unlockWho leads Colorful + Hidden Object

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Ship, Inc. earned 38.6% of the estimated first-year money of the 189 Colorful + Hidden Object launches.
  • Colorful is led by Hello Kitty Island Adventure, with 10.0% of its money.
  • Hidden Object is led by Whisper of the House, with 11.8% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Colorful + Hidden Object holds in West-facing view and Without the breakout; too few to tell in Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Colorful + Hidden Object through every lens, all prices
This pairBaseStandardevery launchWest-facing view185 of 189 launchesWithout the breakout188 of 189 launchesLast 18 months61 of 189 launches
Launches counted1892 hits1852 hits1881 hits611 hits
Earned $100k+2 of 189too few for a rate2 of 185too few for a rate1 of 188too few for a rate1 of 61too few for a rate
Typical first-year earnings$397top tenth $4,343+$397$397$304
Chance against standardthe base+2.2%no change; too few to tell-49.7%0.5 fewer in 100+54.9%0.6 more in 100; too few to tell
Typical against standardthe base0.0%no change0.0%no change-23.4%$93 less; too few to tell
Does it hold?The base viewHoldsHoldsToo few to tell
BaseStandardThe base view

Every indie paid launch tagged both Colorful and Hidden Object, 12 to 36 months old: 189 launches.

Launches counted
1892 hits
Earned $100k+
2 of 189too few for a rate
Typical first-year earnings
$397top tenth $4,343+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 4 of 189 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1852 hits
Earned $100k+
2 of 185too few for a rate
Typical first-year earnings
$397
Chance against standard
+2.2%no change; too few to tell
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Ship, Inc. (38.6% of the money): 188 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1881 hits
Earned $100k+
1 of 188too few for a rate
Typical first-year earnings
$397
Chance against standard
-49.7%0.5 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 61 of 189.

Launches counted
611 hits
Earned $100k+
1 of 61too few for a rate
Typical first-year earnings
$304
Chance against standard
+54.9%0.6 more in 100; too few to tell
Typical against standard
-23.4%$93 less; too few to tell
Standard
Every indie paid launch tagged both Colorful and Hidden Object, 12 to 36 months old: 189 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 4 of 189 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Ship, Inc. (38.6% of the money): 188 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 61 of 189.

Colorful is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Colorful through every lens, all prices
ColorfulBaseStandardevery launchWest-facing view2,806 of 2,852 launchesWithout the breakout2,851 of 2,852 launchesLast 18 months838 of 2,852 launches
Launches counted2,852121 hits2,806116 hits2,851120 hits83837 hits
Earned $100k+4.2 in 1001 in 244.1 in 1001 in 244.2 in 1001 in 244.4 in 1001 in 23
Typical first-year earnings$312top tenth $14,497+$313$312$285
Chance against standardthe base-2.6%0.1 fewer in 100-0.8%no change+4.1%0.2 more in 100
Typical against standardthe base+0.3%$1 more0.0%no change-8.7%$27 less
Does it hold?The base viewMoves the answerHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Colorful, 12 to 36 months old: 2,852 launches.

Launches counted
2,852121 hits
Earned $100k+
4.2 in 1001 in 24
Typical first-year earnings
$312top tenth $14,497+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 46 of 2,852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
2,806116 hits
Earned $100k+
4.1 in 1001 in 24
Typical first-year earnings
$313
Chance against standard
-2.6%0.1 fewer in 100
Typical against standard
+0.3%$1 more
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (10.0% of the money): 2,851 launches left. It moves the answer when that one game earned over half the money.

Launches counted
2,851120 hits
Earned $100k+
4.2 in 1001 in 24
Typical first-year earnings
$312
Chance against standard
-0.8%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 838 of 2,852.

Launches counted
83837 hits
Earned $100k+
4.4 in 1001 in 23
Typical first-year earnings
$285
Chance against standard
+4.1%0.2 more in 100
Typical against standard
-8.7%$27 less
Standard
Every indie paid launch tagged Colorful, 12 to 36 months old: 2,852 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 46 of 2,852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (10.0% of the money): 2,851 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 838 of 2,852.

Hidden Object holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Hidden Object through every lens, all prices
Hidden ObjectBaseStandardevery launchWest-facing view1,584 of 1,626 launchesWithout the breakout1,625 of 1,626 launchesLast 18 months466 of 1,626 launches
Launches counted1,62620 hits1,58419 hits1,62519 hits4669 hits
Earned $100k+1.2 in 1001 in 811.2 in 1001 in 831.2 in 1001 in 861.9 in 1001 in 52
Typical first-year earnings$548top tenth $6,135+$548$535$455
Chance against standardthe base-2.5%no change-4.9%0.1 fewer in 100+57.0%0.7 more in 100
Typical against standardthe base0.0%no change-2.4%$13 less-17.0%$93 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Hidden Object, 12 to 36 months old: 1,626 launches.

Launches counted
1,62620 hits
Earned $100k+
1.2 in 1001 in 81
Typical first-year earnings
$548top tenth $6,135+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 1,626 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,58419 hits
Earned $100k+
1.2 in 1001 in 83
Typical first-year earnings
$548
Chance against standard
-2.5%no change
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Whisper of the House (11.8% of the money): 1,625 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,62519 hits
Earned $100k+
1.2 in 1001 in 86
Typical first-year earnings
$535
Chance against standard
-4.9%0.1 fewer in 100
Typical against standard
-2.4%$13 less
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 466 of 1,626.

Launches counted
4669 hits
Earned $100k+
1.9 in 1001 in 52
Typical first-year earnings
$455
Chance against standard
+57.0%0.7 more in 100
Typical against standard
-17.0%$93 less
Standard
Every indie paid launch tagged Hidden Object, 12 to 36 months old: 1,626 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 1,626 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Whisper of the House (11.8% of the money): 1,625 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 466 of 1,626.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Colorful + Hidden Object moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.