Tag pairdata 30 Sep 2026
Niches / Choose Your Own Adventure / Romance
Choose Your Own Adventure + Romance: a typical launch earns $3,136 in its first year
That is the median of 58 indie paid launches, 2024 Q4 to 2025 Q3. 8 of 132 matured launches earned $100k or more, against 21.3 expected for their price and launch quarter. Releases rose 19% on the year before: 86 against 72.
- Price
- $3,136 median of 58 launches
- Price vs a year earlier
- −23.5% four quarters on the four before
- Releases, 12 months
- 86 72 the year before
- Upcoming games
- 181 coming soon on Steam
- Games on the store
- 566 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.12%share of upcoming wishlist heat | 0.08% to 0.16% | 20 ranked of 182 upcoming gameswishlist rank 30 Sep 2026 | #1,540 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 0.45xhits against expected | 0.31x to 0.69x | 132 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #5,692 of 6,324pairs on this board |
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.
| +21%player demand against new supply, relative to Steam | −8% to +62% | 29 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #732 of 2,361pairs on this board |
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.
| +6%review growth against same-age games | −5% to +15% | 29 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,693 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 132
- Hit rate
- 6.1%3.7% to 11.6%
- Expected rate
- 16.2%
- Against expected
- 0.45x0.31x to 0.69x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
132 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $245
- Median
- $2,723
- Top tenth
- $38,820
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +19%
- Against Steam
- −13%after Steam-wide growth, shrunk by 5 releases
Parent tags
- Choose Your Own AdventureGenre pageRanked on every board, with its best pairs.
- RomanceNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Slay the Princess — The Pristine Cut (opens the Steam store)2023 · 32,257 reviews, 96% positiveest. $11M
- I Wani Hug that Gator! (opens the Steam store)2024 · 5,180 reviews, 98% positiveest. $1.6M
- Five Hearts Under One Roof season2 (opens the Steam store)2025 · 2,157 reviews, 96% positiveest. $938k
- NUKITASHI 2 (opens the Steam store)2024 · 2,591 reviews, 98% positiveest. $798k
- AI2U: With You 'Til The End (opens the Steam store)2025 · 2,171 reviews, 87% positiveest. $626k
- Maid Cafe on Electric Street (opens the Steam store)2024 · 602 reviews, 82% positiveest. $231k
- I Hate My Waifu Streamer (opens the Steam store)2025 · 901 reviews, 92% positiveest. $182k
- Love Begins With Goodbye (opens the Steam store)2025 · 975 reviews, 94% positiveest. $174k
Related niches
pairs with Choose Your Own Adventure- Choose Your Own Adventure + Dating Sim$3,11675 launches priced, 85 releases in 12 months
- Choose Your Own Adventure + Character Customization$2,97334 launches priced, 26 releases in 12 months
- Choose Your Own Adventure + Mystery$2,91649 launches priced, 75 releases in 12 months
- Psychological Horror + Choose Your Own Adventure$2,54534 launches priced, 83 releases in 12 months
- Story Rich + Choose Your Own Adventure$2,180127 launches priced, 197 releases in 12 months
- Choose Your Own Adventure + Immersive Sim$2,12247 launches priced, 81 releases in 12 months
More with Romance
pairs with Romance- Romance + LGBTQ+$5,45434 launches priced, 71 releases in 12 months
- Cute + Romance$5,22277 launches priced, 90 releases in 12 months
- Anime + Romance$4,97896 launches priced, 120 releases in 12 months
- Funny + Romance$4,86732 launches priced, 30 releases in 12 months
- Adventure + Romance$4,31378 launches priced, 112 releases in 12 months
- Romance + Dating Sim$3,94697 launches priced, 156 releases in 12 months
Verdicts
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