Niches / Character Customization + Shooter

Niche

Character Customization + Shooter

Games tagged both Character Customization and Shooter: 70 indie paid launches, 5 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price $10 to $20

All prices1 in 17 hit $100k+Under $51 in 219 hit $100k+$5 to $101 in 30 hit $100k+$10 to $2018 in 100 hit $100k+$20 to $4040 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,280 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Character Customization + Shooter priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Character Customization and is about level with Shooter; priced $10 to $20 it is too small to compare with Character Customization and is too small to compare with Shooter.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Character Customization + Shooter is too small to compare with Character Customization and is too small to compare with Shooter: 3 of its 11 launches earned $100k+ priced $10 to $20, against 19.9 in 100 for Character Customization and 18.7 in 100 for Shooter.

Small sample: 11 launches, 3 hits.

TIEA tie

Tag oneCharacter Customization

19.9in 100 earned
$100k+

Odds19.9 in 100

Typical earnings$13,176

Launches191 / 38 hits

Pair against ittoo few hits to compare

TIEA tie

This pairCharacter Customization + Shooter

3 of 11launches earned
$100k+ small

Odds3 of 11 launches

Typical earnings$14,232

Launches11 / 3 hits

Expected17.6 in 100

TIEA tie

Tag twoShooter

18.7in 100 earned
$100k+

Odds18.7 in 100

Typical earnings$7,216

Launches363 / 68 hits

Pair against ittoo few hits to compare

All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 2 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

Price bandswitches the whole page

All prices70 in pair Under $540 in pair $5 to $1016 in pair $10 to $2011 in pair$20 to $403: too few

What the overlap means

The overlap is this niche: the 11 games tagged both Character Customization and Shooter priced $10 to $20. 3 of 11 of them earned $100k+, against 19.4 in 100 for Character Customization-only games and 18.5 in 100 for Shooter-only games, so the mix is too small to compare with Character Customization alone and is too small to compare with Shooter alone.

Both: 11 games priced $10 to $20; 3 of 11 earned $100k+, typical first-year earnings $14,232.

Circle areas follow launch counts; the gold overlap is exactly the pair's 11 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Lost Skiesleads this pair38.7%

PairLost Skies38.7%

Character CustomizationNo Rest for the Wicked24.9%

ShooterGray Zone Warfare20.1%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkHolds in 1 of 3, 2 too few to tell. Standard: the base the others are compared with. West-facing view: too few to tell. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Character Customization + Shooter

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Lost Skies earned 38.7% of the estimated first-year money of the 70 Character Customization + Shooter launches.
Character Customization is led by No Rest for the Wicked, with 24.9% of its money.
Shooter is led by Gray Zone Warfare, with 20.1% of its money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Character Customization + Shooter holds in Without the breakout; too few to tell in West-facing view and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Character Customization + Shooter through every lens, all prices
This pair	BaseStandardevery launch	West-facing view69 of 70 launches	Without the breakout69 of 70 launches	Last 18 months13 of 70 launches
Launches counted	705 hits	694 hits	694 hits	131 hits
Earned $100k+	7.1 in 1001 in 14	4 of 69too few for a rate	4 of 69too few for a rate	1 of 13too few for a rate
Typical first-year earnings	$470top tenth $26,475+	$470	$470	$191
Chance against standard	the base	-18.8%1.3 fewer in 100; too few to tell	-18.8%1.3 fewer in 100	+7.7%0.5 more in 100; too few to tell
Typical against standard	the base	0.0%no change; too few to tell	0.0%no change	-59.4%$279 less; too few to tell
Does it hold?	The base view	Too few to tell	Holds	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Character Customization and Shooter, 12 to 36 months old: 70 launches.

Launches counted: 705 hits
Earned $100k+: 7.1 in 1001 in 14
Typical first-year earnings: $470top tenth $26,475+
Chance against standard: the base
Typical against standard: the base

West-facing viewToo few to tell

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 70 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 694 hits
Earned $100k+: 4 of 69too few for a rate
Typical first-year earnings: $470
Chance against standard: -18.8%1.3 fewer in 100; too few to tell
Typical against standard: 0.0%no change; too few to tell

Without the breakoutHolds

Drops the single biggest earner, Lost Skies (38.7% of the money): 69 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 694 hits
Earned $100k+: 4 of 69too few for a rate
Typical first-year earnings: $470
Chance against standard: -18.8%1.3 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 13 of 70.

Launches counted: 131 hits
Earned $100k+: 1 of 13too few for a rate
Typical first-year earnings: $191
Chance against standard: +7.7%0.5 more in 100; too few to tell
Typical against standard: -59.4%$279 less; too few to tell

Standard: Every indie paid launch tagged both Character Customization and Shooter, 12 to 36 months old: 70 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 70 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Lost Skies (38.7% of the money): 69 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 13 of 70.

Character Customization is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Character Customization through every lens, all prices
Character Customization	BaseStandardevery launch	West-facing view826 of 851 launches	Without the breakout850 of 851 launches	Last 18 months243 of 851 launches
Launches counted	85184 hits	82679 hits	85083 hits	24326 hits
Earned $100k+	9.9 in 1001 in 10	9.6 in 1001 in 10	9.8 in 1001 in 10	10.7 in 100
Typical first-year earnings	$862top tenth $90,810+	$877	$862	$956
Chance against standard	the base	-3.1%0.3 fewer in 100	-1.1%0.1 fewer in 100	+8.4%0.8 more in 100
Typical against standard	the base	+1.7%$15 more	0.0%no change	+10.9%$94 more
Does it hold?	The base view	Moves the answer	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Character Customization, 12 to 36 months old: 851 launches.

Launches counted: 85184 hits
Earned $100k+: 9.9 in 1001 in 10
Typical first-year earnings: $862top tenth $90,810+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 851 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 82679 hits
Earned $100k+: 9.6 in 1001 in 10
Typical first-year earnings: $877
Chance against standard: -3.1%0.3 fewer in 100
Typical against standard: +1.7%$15 more

Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (24.9% of the money): 850 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 85083 hits
Earned $100k+: 9.8 in 1001 in 10
Typical first-year earnings: $862
Chance against standard: -1.1%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 243 of 851.

Launches counted: 24326 hits
Earned $100k+: 10.7 in 100
Typical first-year earnings: $956
Chance against standard: +8.4%0.8 more in 100
Typical against standard: +10.9%$94 more

Standard: Every indie paid launch tagged Character Customization, 12 to 36 months old: 851 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 851 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, No Rest for the Wicked (24.9% of the money): 850 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 243 of 851.

Shooter holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Shooter through every lens, all prices
Shooter	BaseStandardevery launch	West-facing view2,375 of 2,466 launches	Without the breakout2,465 of 2,466 launches	Last 18 months641 of 2,466 launches
Launches counted	2,466137 hits	2,375130 hits	2,465136 hits	64137 hits
Earned $100k+	5.6 in 1001 in 18	5.5 in 1001 in 18	5.5 in 1001 in 18	5.8 in 1001 in 17
Typical first-year earnings	$313top tenth $18,809+	$329	$313	$306
Chance against standard	the base	-1.5%0.1 fewer in 100	-0.7%no change	+3.9%0.2 more in 100
Typical against standard	the base	+5.1%$16 more	0.0%no change	-2.2%$7 less
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Shooter, 12 to 36 months old: 2,466 launches.

Launches counted: 2,466137 hits
Earned $100k+: 5.6 in 1001 in 18
Typical first-year earnings: $313top tenth $18,809+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 91 of 2,466 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 2,375130 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $329
Chance against standard: -1.5%0.1 fewer in 100
Typical against standard: +5.1%$16 more

Without the breakoutHolds

Drops the single biggest earner, Gray Zone Warfare (20.1% of the money): 2,465 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 2,465136 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $313
Chance against standard: -0.7%no change
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 641 of 2,466.

Launches counted: 64137 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $306
Chance against standard: +3.9%0.2 more in 100
Typical against standard: -2.2%$7 less

Standard: Every indie paid launch tagged Shooter, 12 to 36 months old: 2,466 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 91 of 2,466 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Gray Zone Warfare (20.1% of the money): 2,465 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 641 of 2,466.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Character Customization + Shooter moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.