Character Customization + Female Protagonist: a typical launch earns $1,274 in its first year

That is the median of 32 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 56 matured launches earned $100k or more, against 6.4 expected for their price and launch quarter. Releases fell 5% on the year before: 38 against 40.

Price: $1,274
Price vs a year earlier: +152.2%
Releases, 12 months: 38
Upcoming games: 129
Games on the store: 307

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Character Customization + Female Protagonist on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.08%share of upcoming wishlist heat	0.06% to 0.11%	17 ranked of 129 upcoming gameswishlist rank 30 Sep 2026	#1,971 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.85xhits against expected	0.58x to 1.34x	56 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,773 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 6.4

Launches: 56
Hit rate: 7.3%1.8% to 18.5%
Expected rate: 11.5%
Against expected: 0.85x0.58x to 1.34x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

55 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $63
Median: $1,819
Top tenth: $75,466

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 38
Prior 12 months: 40

Change: −5%

Parent tags

Character CustomizationNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Female ProtagonistNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Character Customization

pairs with Character Customization

Open World + Character Customization$4,55339 launches priced, 39 releases in 12 months
Sandbox + Character Customization$4,44639 launches priced, 55 releases in 12 months
Dungeon Crawler + Character Customization$3,45838 launches priced, 51 releases in 12 months
Character Customization + Choices Matter$3,15735 launches priced, 42 releases in 12 months
Choose Your Own Adventure + Character Customization$2,97334 launches priced, 26 releases in 12 months
RPG + Character Customization$2,832132 launches priced, 170 releases in 12 months

Every pair with Character Customization

More with Female Protagonist

pairs with Female Protagonist

Hack and Slash + Female Protagonist$10,32730 launches priced, 52 releases in 12 months
JRPG + Female Protagonist$6,70840 launches priced, 47 releases in 12 months
Female Protagonist + Action Roguelike$6,55637 launches priced, 55 releases in 12 months
Mystery + Female Protagonist$5,30753 launches priced, 76 releases in 12 months
Female Protagonist + LGBTQ+$4,85853 launches priced, 86 releases in 12 months
Bullet Hell + Female Protagonist$4,45135 launches priced, 39 releases in 12 months

Every pair with Female Protagonist

Verdicts

in development

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