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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Character Customization + Cute

Niche

Character Customization + Cute

Games tagged both Character Customization and Cute: 143 indie paid launches, 17 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Character Customization + Cute priced $10 to $20.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Character Customization + Cute is about level with Character Customization and beats Cute: 21.2 in 100 of its launches earned $100k+ priced $10 to $20, against 19.9 in 100 for Character Customization and 14.9 in 100 for Cute.

That is about 1.2 times the 17.6 in 100 expected for any launch at this price.

TIEA tie
Tag oneCharacter Customization
19.9in 100 earned
$100k+
Odds19.9 in 100
Typical earnings$13,176
Launches191 / 38 hits
A tie, apart by1.3 in 100
TIEA tie
This pairCharacter Customization + Cute
21.2in 100 earned
$100k+
Odds21.2 in 100
Typical earnings$14,419
Launches33 / 7 hits
Expected17.6 in 100
3RDThird
Tag twomood tagCute
14.9in 100 earned
$100k+
Odds14.9 in 100
Typical earnings$8,103
Launches563 / 84 hits
Pair leads by6.3 in 100
All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 2 in 100 all indie at $10 to $20Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

Price bandswitches the whole page
All prices143 in pairUnder $567 in pair$5 to $1029 in pair$10 to $2033 in pair$20 to $4014 in pair
What the overlap means

The overlap is this niche: the 33 games tagged both Character Customization and Cute priced $10 to $20. 21.2 in 100 of them earned $100k+, against 19.6 in 100 for Character Customization-only games and 14.5 in 100 for Cute-only games, so the mix is about level with Character Customization alone and beats Cute alone.

Both: 33 games priced $10 to $20; 21.2 in 100 earned $100k+, typical first-year earnings $14,419.

Circle areas follow launch counts; the gold overlap is exactly the pair's 33 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

WEBFISHINGleads this pair33.3%
PairWEBFISHING33.3%
Character CustomizationNo Rest for the Wicked24.9%
CuteHello Kitty Island Adventure4.9%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Character Customization + Cute

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • WEBFISHING earned 33.3% of the estimated first-year money of the 143 Character Customization + Cute launches.
  • Character Customization is led by No Rest for the Wicked, with 24.9% of its money.
  • Cute is led by Hello Kitty Island Adventure, with 4.9% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Character Customization + Cute holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Character Customization + Cute through every lens, all prices
This pairBaseStandardevery launchWest-facing view140 of 143 launchesWithout the breakout142 of 143 launchesLast 18 months49 of 143 launches
Launches counted14317 hits14016 hits14216 hits496 hits
Earned $100k+11.9 in 10011.4 in 10011.3 in 10012.2 in 100
Typical first-year earnings$1,264top tenth $148,614+$1,410$1,264$1,053
Chance against standardthe base-3.9%0.5 fewer in 100-5.2%0.6 fewer in 100+3.0%0.4 more in 100
Typical against standardthe base+11.6%$146 more0.0%no change-16.7%$211 less; too few to tell
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Character Customization and Cute, 12 to 36 months old: 143 launches.

Launches counted
14317 hits
Earned $100k+
11.9 in 100
Typical first-year earnings
$1,264top tenth $148,614+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 143 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
14016 hits
Earned $100k+
11.4 in 100
Typical first-year earnings
$1,410
Chance against standard
-3.9%0.5 fewer in 100
Typical against standard
+11.6%$146 more
Without the breakoutHolds

Drops the single biggest earner, WEBFISHING (33.3% of the money): 142 launches left. It moves the answer when that one game earned over half the money.

Launches counted
14216 hits
Earned $100k+
11.3 in 100
Typical first-year earnings
$1,264
Chance against standard
-5.2%0.6 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 49 of 143.

Launches counted
496 hits
Earned $100k+
12.2 in 100
Typical first-year earnings
$1,053
Chance against standard
+3.0%0.4 more in 100
Typical against standard
-16.7%$211 less; too few to tell
Standard
Every indie paid launch tagged both Character Customization and Cute, 12 to 36 months old: 143 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 143 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, WEBFISHING (33.3% of the money): 142 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 49 of 143.

Character Customization is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Character Customization through every lens, all prices
Character CustomizationBaseStandardevery launchWest-facing view826 of 851 launchesWithout the breakout850 of 851 launchesLast 18 months243 of 851 launches
Launches counted85184 hits82679 hits85083 hits24326 hits
Earned $100k+9.9 in 1001 in 109.6 in 1001 in 109.8 in 1001 in 1010.7 in 100
Typical first-year earnings$862top tenth $90,810+$877$862$956
Chance against standardthe base-3.1%0.3 fewer in 100-1.1%0.1 fewer in 100+8.4%0.8 more in 100
Typical against standardthe base+1.7%$15 more0.0%no change+10.9%$94 more
Does it hold?The base viewMoves the answerHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Character Customization, 12 to 36 months old: 851 launches.

Launches counted
85184 hits
Earned $100k+
9.9 in 1001 in 10
Typical first-year earnings
$862top tenth $90,810+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 851 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
82679 hits
Earned $100k+
9.6 in 1001 in 10
Typical first-year earnings
$877
Chance against standard
-3.1%0.3 fewer in 100
Typical against standard
+1.7%$15 more
Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (24.9% of the money): 850 launches left. It moves the answer when that one game earned over half the money.

Launches counted
85083 hits
Earned $100k+
9.8 in 1001 in 10
Typical first-year earnings
$862
Chance against standard
-1.1%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 243 of 851.

Launches counted
24326 hits
Earned $100k+
10.7 in 100
Typical first-year earnings
$956
Chance against standard
+8.4%0.8 more in 100
Typical against standard
+10.9%$94 more
Standard
Every indie paid launch tagged Character Customization, 12 to 36 months old: 851 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 25 of 851 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, No Rest for the Wicked (24.9% of the money): 850 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 243 of 851.

Cute is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cute through every lens, all prices
CuteBaseStandardevery launchWest-facing view3,654 of 3,828 launchesWithout the breakout3,827 of 3,828 launchesLast 18 months1,117 of 3,828 launches
Launches counted3,828195 hits3,654176 hits3,827194 hits1,11768 hits
Earned $100k+5.1 in 1001 in 204.8 in 1001 in 215.1 in 1001 in 206.1 in 1001 in 16
Typical first-year earnings$631top tenth $26,702+$664$630$607
Chance against standardthe base-5.4%0.3 fewer in 100-0.5%no change+19.5%1.0 more in 100
Typical against standardthe base+5.2%$33 more-0.2%$1 less-3.8%$24 less
Does it hold?The base viewMoves the answerHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Cute, 12 to 36 months old: 3,828 launches.

Launches counted
3,828195 hits
Earned $100k+
5.1 in 1001 in 20
Typical first-year earnings
$631top tenth $26,702+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 174 of 3,828 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
3,654176 hits
Earned $100k+
4.8 in 1001 in 21
Typical first-year earnings
$664
Chance against standard
-5.4%0.3 fewer in 100
Typical against standard
+5.2%$33 more
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (4.9% of the money): 3,827 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3,827194 hits
Earned $100k+
5.1 in 1001 in 20
Typical first-year earnings
$630
Chance against standard
-0.5%no change
Typical against standard
-0.2%$1 less
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 1,117 of 3,828.

Launches counted
1,11768 hits
Earned $100k+
6.1 in 1001 in 16
Typical first-year earnings
$607
Chance against standard
+19.5%1.0 more in 100
Typical against standard
-3.8%$24 less
Standard
Every indie paid launch tagged Cute, 12 to 36 months old: 3,828 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 174 of 3,828 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (4.9% of the money): 3,827 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,117 of 3,828.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Character Customization + Cute moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.