Tag pairdata 30 Sep 2026

Casual + Comedy: a typical launch earns $404 in its first year

That is the median of 210 indie paid launches, 2024 Q4 to 2025 Q3. 29 of 466 matured launches earned $100k or more, against 20.2 expected for their price and launch quarter. Releases rose 63% on the year before: 433 against 266.

Price: $404
Price vs a year earlier: −44.5%
Releases, 12 months: 433
Upcoming games: 822
Games on the store: 2,517

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Casual + Comedy on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.54%share of upcoming wishlist heat	0.27% to 1.01%	51 ranked of 822 upcoming gameswishlist rank 30 Sep 2026	#442 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.38xhits against expected	1.06x to 1.80x	466 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,045 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−23%player demand against new supply, relative to Steam	−34% to −10%	79 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,058 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−8%review growth against same-age games	−14% to 0%	79 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,207 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 29
Expected: 20.2

Launches: 466
Hit rate: 6.2%4.2% to 8.8%
Expected rate: 4.3%
Against expected: 1.38x1.06x to 1.80x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

465 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $484
Top tenth: $28,048

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 433
Prior 12 months: 266

Change: +63%
Against Steam: +19%after Steam-wide growth, shrunk by 5 releases

Parent tags

CasualNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
ComedyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Casual

pairs with Casual

Casual + Job Simulator$8,44230 launches priced, 54 releases in 12 months
Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
Casual + Romance$2,61486 launches priced, 137 releases in 12 months
Casual + Economy$2,204112 launches priced, 302 releases in 12 months
Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months

Every pair with Casual

More with Comedy

pairs with Comedy

Comedy + Story Rich$3,48872 launches priced, 98 releases in 12 months
RPG + Comedy$2,12247 launches priced, 75 releases in 12 months
Comedy + Multiple Endings$1,94233 launches priced, 51 releases in 12 months
Horror + Comedy$1,70039 launches priced, 75 releases in 12 months
Comedy + First-Person$1,63646 launches priced, 104 releases in 12 months
Comedy + Physics$1,61742 launches priced, 99 releases in 12 months

Every pair with Comedy

Verdicts

in development

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