Niche

Cartoony + Tower Defense

Games tagged both Cartoony and Tower Defense: 51 indie paid launches, 2 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price Under $5

All prices1 in 17 hit $100k+Under $51 in 219 hit $100k+$5 to $101 in 30 hit $100k+$10 to $2018 in 100 hit $100k+$20 to $4040 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,280 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

Under $5

Showing Cartoony + Tower Defense priced under $5.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Cartoony + Tower Defense is too small to compare with Cartoony and is too small to compare with Tower Defense: 0 of its 29 launches earned $100k+ priced under $5, against 2 of 837 launches for Cartoony and 1 of 406 launches for Tower Defense.

Small sample: 29 launches, 0 hits.

TIEA tie

Tag onemood tagCartoony

2 of 837launches earned
$100k+ small

Odds2 of 837 launches

Typical earnings$157

Launches837 / 2 hits

Pair against ittoo few hits to compare

TIEA tie

This pairCartoony + Tower Defense

0 of 29launches earned
$100k+ small

Odds0 of 29 launches

Typical earnings$126

Launches29 / 0 hits

Expected0.5 in 100

TIEA tie

Tag twoTower Defense

1 of 406launches earned
$100k+ small

Odds1 of 406 launches

Typical earnings$111

Launches406 / 1 hits

Pair against ittoo few hits to compare

All indie launches under $5: 0.5 in 100 earned $100k+ (1 in 219), typical $169, from 13,780 launches.each block is 0.5 in 100 all indie at under $5Cartoony is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

Price bandswitches the whole page

All prices51 in pair Under $529 in pair $5 to $1014 in pair$10 to $207: too few$20 to $401: too few

What the overlap means

The overlap is this niche: the 29 games tagged both Cartoony and Tower Defense priced under $5. 0 of 29 of them earned $100k+, against 2 of 808 for Cartoony-only games and 1 of 377 for Tower Defense-only games, so the mix is too small to compare with Cartoony alone and is too small to compare with Tower Defense alone.

Both: 29 games priced under $5; 0 of 29 earned $100k+, typical first-year earnings $126.

Circle areas follow launch counts; the gold overlap is exactly the pair's 29 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Kingdom Rush 5: Alliance TDleads this pair89.6%

PairKingdom Rush 5: Alliance TD89.6%

CartoonyAnother Crab's Treasure22.4%

Tower DefenseStronghold Crusader: Definitive Edition11.6%

CheckOne game over half?yes

NextNearest hitsnot computed yet

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: too few to tell. Without the breakout: moves the answer. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Cartoony + Tower Defense

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Kingdom Rush 5: Alliance TD earned 89.6% of the estimated first-year money of the 51 Cartoony + Tower Defense launches.
Cartoony is led by Another Crab's Treasure, with 22.4% of its money.
Tower Defense is led by Stronghold Crusader: Definitive Edition, with 11.6% of its money.
One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cartoony + Tower Defense is one-hit market: one game earned over half the money.

Cartoony + Tower Defense through every lens, all prices
This pair	BaseStandardevery launch	West-facing view43 of 51 launches	Without the breakout50 of 51 launches	Last 18 months16 of 51 launches
Launches counted	512 hits	431 hits	501 hits	160 hits
Earned $100k+	2 of 51too few for a rate	1 of 43too few for a rate	1 of 50too few for a rate	0 of 16too few for a rate
Typical first-year earnings	$268top tenth $12,790+	$297	$268	$344
Chance against standard	the base	-40.7%1.6 fewer in 100; too few to tell	-49.0%1.9 fewer in 100	-100.0%3.9 fewer in 100; too few to tell
Typical against standard	the base	+10.8%$29 more; too few to tell	0.0%no change	+28.4%$76 more; too few to tell
Does it hold?	The base view	Too few to tell	Moves the answer	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Cartoony and Tower Defense, 12 to 36 months old: 51 launches.

Launches counted: 512 hits
Earned $100k+: 2 of 51too few for a rate
Typical first-year earnings: $268top tenth $12,790+
Chance against standard: the base
Typical against standard: the base

West-facing viewToo few to tell

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 8 of 51 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 431 hits
Earned $100k+: 1 of 43too few for a rate
Typical first-year earnings: $297
Chance against standard: -40.7%1.6 fewer in 100; too few to tell
Typical against standard: +10.8%$29 more; too few to tell

Without the breakoutMoves the answer

Drops the single biggest earner, Kingdom Rush 5: Alliance TD (89.6% of the money): 50 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 501 hits
Earned $100k+: 1 of 50too few for a rate
Typical first-year earnings: $268
Chance against standard: -49.0%1.9 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 16 of 51.

Launches counted: 160 hits
Earned $100k+: 0 of 16too few for a rate
Typical first-year earnings: $344
Chance against standard: -100.0%3.9 fewer in 100; too few to tell
Typical against standard: +28.4%$76 more; too few to tell

Standard: Every indie paid launch tagged both Cartoony and Tower Defense, 12 to 36 months old: 51 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 8 of 51 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Kingdom Rush 5: Alliance TD (89.6% of the money): 50 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 16 of 51.

Cartoony holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cartoony through every lens, all prices
Cartoony	BaseStandardevery launch	West-facing view1,250 of 1,335 launches	Without the breakout1,334 of 1,335 launches	Last 18 months361 of 1,335 launches
Launches counted	1,33545 hits	1,25040 hits	1,33444 hits	36114 hits
Earned $100k+	3.4 in 1001 in 30	3.2 in 1001 in 31	3.3 in 1001 in 30	3.9 in 1001 in 26
Typical first-year earnings	$316top tenth $10,773+	$344	$316	$383
Chance against standard	the base	-5.1%0.2 fewer in 100	-2.1%0.1 fewer in 100	+15.1%0.5 more in 100
Typical against standard	the base	+8.9%$28 more	0.0%no change	+21.2%$67 more
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Cartoony, 12 to 36 months old: 1,335 launches.

Launches counted: 1,33545 hits
Earned $100k+: 3.4 in 1001 in 30
Typical first-year earnings: $316top tenth $10,773+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 85 of 1,335 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,25040 hits
Earned $100k+: 3.2 in 1001 in 31
Typical first-year earnings: $344
Chance against standard: -5.1%0.2 fewer in 100
Typical against standard: +8.9%$28 more

Without the breakoutHolds

Drops the single biggest earner, Another Crab's Treasure (22.4% of the money): 1,334 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,33444 hits
Earned $100k+: 3.3 in 1001 in 30
Typical first-year earnings: $316
Chance against standard: -2.1%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 361 of 1,335.

Launches counted: 36114 hits
Earned $100k+: 3.9 in 1001 in 26
Typical first-year earnings: $383
Chance against standard: +15.1%0.5 more in 100
Typical against standard: +21.2%$67 more

Standard: Every indie paid launch tagged Cartoony, 12 to 36 months old: 1,335 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 85 of 1,335 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Another Crab's Treasure (22.4% of the money): 1,334 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 361 of 1,335.

Tower Defense holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Tower Defense through every lens, all prices
Tower Defense	BaseStandardevery launch	West-facing view740 of 787 launches	Without the breakout786 of 787 launches	Last 18 months222 of 787 launches
Launches counted	78744 hits	74039 hits	78643 hits	22212 hits
Earned $100k+	5.6 in 1001 in 18	5.3 in 1001 in 19	5.5 in 1001 in 18	5.4 in 1001 in 19
Typical first-year earnings	$383top tenth $32,058+	$405	$383	$383
Chance against standard	the base	-5.7%0.3 fewer in 100	-2.1%0.1 fewer in 100	-3.3%0.2 fewer in 100
Typical against standard	the base	+5.7%$22 more	0.0%no change	0.0%no change
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Tower Defense, 12 to 36 months old: 787 launches.

Launches counted: 78744 hits
Earned $100k+: 5.6 in 1001 in 18
Typical first-year earnings: $383top tenth $32,058+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 47 of 787 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 74039 hits
Earned $100k+: 5.3 in 1001 in 19
Typical first-year earnings: $405
Chance against standard: -5.7%0.3 fewer in 100
Typical against standard: +5.7%$22 more

Without the breakoutHolds

Drops the single biggest earner, Stronghold Crusader: Definitive Edition (11.6% of the money): 786 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 78643 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $383
Chance against standard: -2.1%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 222 of 787.

Launches counted: 22212 hits
Earned $100k+: 5.4 in 1001 in 19
Typical first-year earnings: $383
Chance against standard: -3.3%0.2 fewer in 100
Typical against standard: 0.0%no change

Standard: Every indie paid launch tagged Tower Defense, 12 to 36 months old: 787 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 47 of 787 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Stronghold Crusader: Definitive Edition (11.6% of the money): 786 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 222 of 787.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cartoony + Tower Defense moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.