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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Cartoony + Casual

Niche

Cartoony + Casual

Games tagged both Cartoony and Casual: 786 indie paid launches, 14 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Cartoony + Casual priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Cartoony and is about level with Casual; priced $10 to $20 it trails Cartoony and is about level with Casual.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cartoony + Casual trails Cartoony and is about level with Casual: 8.5 in 100 of its launches earned $100k+ priced $10 to $20, against 12.8 in 100 for Cartoony and 11.4 in 100 for Casual.

That is 1 in 12, about 0.5 times the 17.6 in 100 expected for any launch at this price.

TIEA tie
Tag onemood tagCartoony
12.8in 100 earned
$100k+
Odds12.8 in 100
Typical earnings$3,952
Launches133 / 17 hits
Pair trails by4.3 in 100
TIETied
This pairCartoony + Casual
8.5in 100 earned
$100k+
Odds1 in 12
Typical earnings$2,086
Launches59 / 5 hits
Expected17.6 in 100
TIEA tie
Tag twomood tagCasual
11.4in 100 earned
$100k+
Odds11.4 in 100
Typical earnings$2,971
Launches1,009 / 115 hits
A tie, apart by2.9 in 100
All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 1 in 100 all indie at $10 to $20Cartoony is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 59 games tagged both Cartoony and Casual priced $10 to $20. 8.5 in 100 of them earned $100k+, against 16.2 in 100 for Cartoony-only games and 11.6 in 100 for Casual-only games, so games with both tags did worse than games with either tag alone.

Both: 59 games priced $10 to $20; 8.5 in 100 earned $100k+ (1 in 12), typical first-year earnings $2,086.

Circle areas follow launch counts; the gold overlap is exactly the pair's 59 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

POPUCOMleads this pair12.4%
PairPOPUCOM12.4%
CartoonyAnother Crab's Treasure22.4%
CasualHouse Flipper 23.8%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkChanged recently. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cartoony + Casual

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • POPUCOM earned 12.4% of the estimated first-year money of the 786 Cartoony + Casual launches.
  • Cartoony is led by Another Crab's Treasure, with 22.4% of its money.
  • Casual is led by House Flipper 2, with 3.8% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cartoony + Casual is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Cartoony + Casual through every lens, all prices
This pairBaseStandardevery launchWest-facing view733 of 786 launchesWithout the breakout785 of 786 launchesLast 18 months223 of 786 launches
Launches counted78614 hits73312 hits78513 hits2237 hits
Earned $100k+1.8 in 1001 in 561.6 in 1001 in 611.7 in 1001 in 603.1 in 1001 in 32
Typical first-year earnings$250top tenth $4,461+$268$249$341
Chance against standardthe base-8.1%0.1 fewer in 100-7.0%0.1 fewer in 100+76.2%1.4 more in 100
Typical against standardthe base+7.2%$18 more-0.4%$1 less+36.4%$91 more
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged both Cartoony and Casual, 12 to 36 months old: 786 launches.

Launches counted
78614 hits
Earned $100k+
1.8 in 1001 in 56
Typical first-year earnings
$250top tenth $4,461+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 53 of 786 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
73312 hits
Earned $100k+
1.6 in 1001 in 61
Typical first-year earnings
$268
Chance against standard
-8.1%0.1 fewer in 100
Typical against standard
+7.2%$18 more
Without the breakoutHolds

Drops the single biggest earner, POPUCOM (12.4% of the money): 785 launches left. It moves the answer when that one game earned over half the money.

Launches counted
78513 hits
Earned $100k+
1.7 in 1001 in 60
Typical first-year earnings
$249
Chance against standard
-7.0%0.1 fewer in 100
Typical against standard
-0.4%$1 less
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 223 of 786.

Launches counted
2237 hits
Earned $100k+
3.1 in 1001 in 32
Typical first-year earnings
$341
Chance against standard
+76.2%1.4 more in 100
Typical against standard
+36.4%$91 more
Standard
Every indie paid launch tagged both Cartoony and Casual, 12 to 36 months old: 786 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 53 of 786 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, POPUCOM (12.4% of the money): 785 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 223 of 786.

Cartoony holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cartoony through every lens, all prices
CartoonyBaseStandardevery launchWest-facing view1,250 of 1,335 launchesWithout the breakout1,334 of 1,335 launchesLast 18 months361 of 1,335 launches
Launches counted1,33545 hits1,25040 hits1,33444 hits36114 hits
Earned $100k+3.4 in 1001 in 303.2 in 1001 in 313.3 in 1001 in 303.9 in 1001 in 26
Typical first-year earnings$316top tenth $10,773+$344$316$383
Chance against standardthe base-5.1%0.2 fewer in 100-2.1%0.1 fewer in 100+15.1%0.5 more in 100
Typical against standardthe base+8.9%$28 more0.0%no change+21.2%$67 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cartoony, 12 to 36 months old: 1,335 launches.

Launches counted
1,33545 hits
Earned $100k+
3.4 in 1001 in 30
Typical first-year earnings
$316top tenth $10,773+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 85 of 1,335 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,25040 hits
Earned $100k+
3.2 in 1001 in 31
Typical first-year earnings
$344
Chance against standard
-5.1%0.2 fewer in 100
Typical against standard
+8.9%$28 more
Without the breakoutHolds

Drops the single biggest earner, Another Crab's Treasure (22.4% of the money): 1,334 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,33444 hits
Earned $100k+
3.3 in 1001 in 30
Typical first-year earnings
$316
Chance against standard
-2.1%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 361 of 1,335.

Launches counted
36114 hits
Earned $100k+
3.9 in 1001 in 26
Typical first-year earnings
$383
Chance against standard
+15.1%0.5 more in 100
Typical against standard
+21.2%$67 more
Standard
Every indie paid launch tagged Cartoony, 12 to 36 months old: 1,335 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 85 of 1,335 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Another Crab's Treasure (22.4% of the money): 1,334 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 361 of 1,335.

Casual is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Casual through every lens, all prices
CasualBaseStandardevery launchWest-facing view9,211 of 9,751 launchesWithout the breakout9,750 of 9,751 launchesLast 18 months2,939 of 9,751 launches
Launches counted9,751259 hits9,211240 hits9,750258 hits2,939107 hits
Earned $100k+2.7 in 1001 in 382.6 in 1001 in 382.6 in 1001 in 383.6 in 1001 in 27
Typical first-year earnings$253top tenth $8,786+$257$253$230
Chance against standardthe base-1.9%0.1 fewer in 100-0.4%no change+37.1%1.0 more in 100
Typical against standardthe base+1.6%$4 more0.0%no change-9.1%$23 less
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Casual, 12 to 36 months old: 9,751 launches.

Launches counted
9,751259 hits
Earned $100k+
2.7 in 1001 in 38
Typical first-year earnings
$253top tenth $8,786+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 540 of 9,751 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
9,211240 hits
Earned $100k+
2.6 in 1001 in 38
Typical first-year earnings
$257
Chance against standard
-1.9%0.1 fewer in 100
Typical against standard
+1.6%$4 more
Without the breakoutHolds

Drops the single biggest earner, House Flipper 2 (3.8% of the money): 9,750 launches left. It moves the answer when that one game earned over half the money.

Launches counted
9,750258 hits
Earned $100k+
2.6 in 1001 in 38
Typical first-year earnings
$253
Chance against standard
-0.4%no change
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 2,939 of 9,751.

Launches counted
2,939107 hits
Earned $100k+
3.6 in 1001 in 27
Typical first-year earnings
$230
Chance against standard
+37.1%1.0 more in 100
Typical against standard
-9.1%$23 less
Standard
Every indie paid launch tagged Casual, 12 to 36 months old: 9,751 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 540 of 9,751 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, House Flipper 2 (3.8% of the money): 9,750 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 2,939 of 9,751.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cartoony + Casual moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.