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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 30 Sep 2026

Niches / Cartoon + Casual

Niche

Cartoon + Casual

Games tagged both Cartoon and Casual: 504 indie paid launches, 11 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Cartoon + Casual priced $10 to $20.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cartoon + Casual trails both its tags: 11.1 in 100 of its launches earned $100k+ priced $10 to $20, against 16.1 in 100 for Cartoon and 12.9 in 100 for Casual.

That is about 0.6 times the 18.6 in 100 expected for any launch at this price.

1STWinner
Tag onemood tagCartoon
16.1in 100 earned
$100k+
Odds16.1 in 100
Typical earnings$4,453
Launches93 / 15 hits
Pair trails by5.0 in 100
3RDThird
This pairCartoon + Casual
11.1in 100 earned
$100k+
Odds11.1 in 100
Typical earnings$2,732
Launches36 / 4 hits
Expected18.6 in 100
2NDRunner-up
Tag twomood tagCasual
12.9in 100 earned
$100k+
Odds12.9 in 100
Typical earnings$3,885
Launches1,079 / 139 hits
Pair trails by1.8 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 1 in 100 all indie at $10 to $20Cartoon is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 36 games tagged both Cartoon and Casual priced $10 to $20. 11.1 in 100 of them earned $100k+, against 19.3 for Cartoon-only games and 12.9 for Casual-only games, so games with both tags did worse than games with either tag alone.

Both: 36 games priced $10 to $20; 11.1 in 100 earned $100k+, typical first-year earnings $2,732.

Circle areas follow launch counts; the gold overlap is exactly the pair's 36 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Starsand Islandleads this pair42.1%
PairStarsand Island42.1%
CartoonStarsand Island21.2%
CasualHello Kitty Island Adventure3.3%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cartoon + Casual

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Starsand Island earned 42.1% of the estimated first-year money of the 504 Cartoon + Casual launches.
  • It also leads Cartoon, with 21.2% of that tag's money.
  • Casual is led by Hello Kitty Island Adventure, with 3.3% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cartoon + Casual holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cartoon + Casual through every lens, all prices
This pairBaseStandardevery launchWest-facing view472 of 504 launchesWithout the breakout503 of 504 launchesLast 18 months273 of 504 launches
Launches counted50411 hits47211 hits50310 hits2736 hits
Earned $100k+2.2 in 1001 in 452.3 in 1001 in 432.0 in 1001 in 502.2 in 1001 in 45
Typical first-year earnings$182top tenth $7,376+$201$182$202
Chance against standardthe yardstick+4.5%0.1 more in 100-9.1%0.2 fewer in 1000.0%no change
Typical against standardthe yardstick+10.4%$19 more0.0%no change+11.0%$20 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Cartoon and Casual, 6 to 30 months old: 504 launches.

Launches counted
50411 hits
Earned $100k+
2.2 in 1001 in 45
Typical first-year earnings
$182top tenth $7,376+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 32 of 504 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
47211 hits
Earned $100k+
2.3 in 1001 in 43
Typical first-year earnings
$201
Chance against standard
+4.5%0.1 more in 100
Typical against standard
+10.4%$19 more
Without the breakoutHolds

Drops the single biggest earner, Starsand Island (42.1% of the money): 503 launches left.

Launches counted
50310 hits
Earned $100k+
2.0 in 1001 in 50
Typical first-year earnings
$182
Chance against standard
-9.1%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 273 of 504.

Launches counted
2736 hits
Earned $100k+
2.2 in 1001 in 45
Typical first-year earnings
$202
Chance against standard
0.0%no change
Typical against standard
+11.0%$20 more
Standard
Every indie paid launch tagged both Cartoon and Casual, 6 to 30 months old: 504 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 32 of 504 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Starsand Island (42.1% of the money): 503 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 273 of 504.

Cartoon holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cartoon through every lens, all prices
CartoonBaseStandardevery launchWest-facing view777 of 826 launchesWithout the breakout825 of 826 launchesLast 18 months430 of 826 launches
Launches counted82628 hits77725 hits82527 hits43013 hits
Earned $100k+3.4 in 1001 in 293.2 in 1001 in 313.3 in 1001 in 303.0 in 1001 in 33
Typical first-year earnings$303top tenth $18,611+$303$303$282
Chance against standardthe yardstick-5.9%0.2 fewer in 100-2.9%0.1 fewer in 100-11.8%0.4 fewer in 100
Typical against standardthe yardstick0.0%no change0.0%no change-6.9%$21 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cartoon, 6 to 30 months old: 826 launches.

Launches counted
82628 hits
Earned $100k+
3.4 in 1001 in 29
Typical first-year earnings
$303top tenth $18,611+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 49 of 826 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
77725 hits
Earned $100k+
3.2 in 1001 in 31
Typical first-year earnings
$303
Chance against standard
-5.9%0.2 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Starsand Island (21.2% of the money): 825 launches left.

Launches counted
82527 hits
Earned $100k+
3.3 in 1001 in 30
Typical first-year earnings
$303
Chance against standard
-2.9%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 430 of 826.

Launches counted
43013 hits
Earned $100k+
3.0 in 1001 in 33
Typical first-year earnings
$282
Chance against standard
-11.8%0.4 fewer in 100
Typical against standard
-6.9%$21 less
Standard
Every indie paid launch tagged Cartoon, 6 to 30 months old: 826 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 49 of 826 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Starsand Island (21.2% of the money): 825 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 430 of 826.

Casual holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Casual through every lens, all prices
CasualBaseStandardevery launchWest-facing view10,520 of 11,118 launchesWithout the breakout11,117 of 11,118 launchesLast 18 months6,267 of 11,118 launches
Launches counted11,118317 hits10,520295 hits11,117316 hits6,267190 hits
Earned $100k+2.9 in 1001 in 342.8 in 1001 in 362.8 in 1001 in 363.0 in 1001 in 33
Typical first-year earnings$303top tenth $10,765+$303$303$282
Chance against standardthe yardstick-3.4%0.1 fewer in 100-3.4%0.1 fewer in 100+3.4%0.1 more in 100
Typical against standardthe yardstick0.0%no change0.0%no change-6.9%$21 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Casual, 6 to 30 months old: 11,118 launches.

Launches counted
11,118317 hits
Earned $100k+
2.9 in 1001 in 34
Typical first-year earnings
$303top tenth $10,765+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 598 of 11,118 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
10,520295 hits
Earned $100k+
2.8 in 1001 in 36
Typical first-year earnings
$303
Chance against standard
-3.4%0.1 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (3.3% of the money): 11,117 launches left.

Launches counted
11,117316 hits
Earned $100k+
2.8 in 1001 in 36
Typical first-year earnings
$303
Chance against standard
-3.4%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 6,267 of 11,118.

Launches counted
6,267190 hits
Earned $100k+
3.0 in 1001 in 33
Typical first-year earnings
$282
Chance against standard
+3.4%0.1 more in 100
Typical against standard
-6.9%$21 less
Standard
Every indie paid launch tagged Casual, 6 to 30 months old: 11,118 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 598 of 11,118 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (3.3% of the money): 11,117 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 6,267 of 11,118.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cartoon + Casual moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.