Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches / Cartoon + Cartoony

Niche

Cartoon + Cartoony

Games tagged both Cartoon and Cartoony: 246 indie paid launches, 10 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Cartoon + Cartoony priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Cartoon and is about level with Cartoony; priced $10 to $20 it is too small to compare with Cartoon and is too small to compare with Cartoony.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cartoon + Cartoony is too small to compare with Cartoon and is too small to compare with Cartoony: 4 of its 20 launches earned $100k+ priced $10 to $20, against 11.6 in 100 for Cartoon and 12.8 in 100 for Cartoony.

Small sample: 20 launches, 4 hits.

TIEA tie
Tag onemood tagCartoon
11.6in 100 earned
$100k+
Odds11.6 in 100
Typical earnings$3,241
Launches86 / 10 hits
Pair against ittoo few hits to compare
TIEA tie
This pairCartoon + Cartoony
4 of 20launches earned
$100k+ small
Odds4 of 20 launches
Typical earnings$3,137
Launches20 / 4 hits
Expected17.6 in 100
TIEA tie
Tag twomood tagCartoony
12.8in 100 earned
$100k+
Odds12.8 in 100
Typical earnings$3,952
Launches133 / 17 hits
Pair against ittoo few hits to compare
All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 1 in 100 all indie at $10 to $20Cartoon is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 20 games tagged both Cartoon and Cartoony priced $10 to $20. 4 of 20 of them earned $100k+, against 9.1 in 100 for Cartoon-only games and 11.5 in 100 for Cartoony-only games, so the mix is too small to compare with Cartoon alone and is too small to compare with Cartoony alone.

Both: 20 games priced $10 to $20; 4 of 20 earned $100k+, typical first-year earnings $3,137.

Circle areas follow launch counts; the gold overlap is exactly the pair's 20 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Kingdom Rush 5: Alliance TDleads this pair41.3%
PairKingdom Rush 5: Alliance TD41.3%
CartoonKingdom Rush 5: Alliance TD22.2%
CartoonyAnother Crab's Treasure22.4%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkAudience split. Standard: the base the others are compared with. West-facing view: moves the answer. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cartoon + Cartoony

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Kingdom Rush 5: Alliance TD earned 41.3% of the estimated first-year money of the 246 Cartoon + Cartoony launches.
  • It also leads Cartoon, with 22.2% of that tag's money.
  • Cartoony is led by Another Crab's Treasure, with 22.4% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cartoon + Cartoony is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout.

Cartoon + Cartoony through every lens, all prices
This pairBaseStandardevery launchWest-facing view232 of 246 launchesWithout the breakout245 of 246 launchesLast 18 months61 of 246 launches
Launches counted24610 hits2328 hits2459 hits612 hits
Earned $100k+4.1 in 1001 in 253.4 in 1001 in 293.7 in 1001 in 272 of 61too few for a rate
Typical first-year earnings$283top tenth $15,390+$283$283$402
Chance against standardthe base-15.2%0.6 fewer in 100-9.6%0.4 fewer in 100-19.3%0.8 fewer in 100; too few to tell
Typical against standardthe base0.0%no change0.0%no change+42.0%$119 more; too few to tell
Does it hold?The base viewMoves the answerHoldsToo few to tell
BaseStandardThe base view

Every indie paid launch tagged both Cartoon and Cartoony, 12 to 36 months old: 246 launches.

Launches counted
24610 hits
Earned $100k+
4.1 in 1001 in 25
Typical first-year earnings
$283top tenth $15,390+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 14 of 246 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
2328 hits
Earned $100k+
3.4 in 1001 in 29
Typical first-year earnings
$283
Chance against standard
-15.2%0.6 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Kingdom Rush 5: Alliance TD (41.3% of the money): 245 launches left. It moves the answer when that one game earned over half the money.

Launches counted
2459 hits
Earned $100k+
3.7 in 1001 in 27
Typical first-year earnings
$283
Chance against standard
-9.6%0.4 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 61 of 246.

Launches counted
612 hits
Earned $100k+
2 of 61too few for a rate
Typical first-year earnings
$402
Chance against standard
-19.3%0.8 fewer in 100; too few to tell
Typical against standard
+42.0%$119 more; too few to tell
Standard
Every indie paid launch tagged both Cartoon and Cartoony, 12 to 36 months old: 246 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 14 of 246 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Kingdom Rush 5: Alliance TD (41.3% of the money): 245 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 61 of 246.

Cartoon holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cartoon through every lens, all prices
CartoonBaseStandardevery launchWest-facing view732 of 783 launchesWithout the breakout782 of 783 launchesLast 18 months222 of 783 launches
Launches counted78322 hits73219 hits78221 hits2226 hits
Earned $100k+2.8 in 1001 in 362.6 in 1001 in 392.7 in 1001 in 372.7 in 1001 in 37
Typical first-year earnings$283top tenth $14,050+$297$283$285
Chance against standardthe base-7.6%0.2 fewer in 100-4.4%0.1 fewer in 100-3.8%0.1 fewer in 100
Typical against standardthe base+4.9%$14 more0.0%no change+0.7%$2 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cartoon, 12 to 36 months old: 783 launches.

Launches counted
78322 hits
Earned $100k+
2.8 in 1001 in 36
Typical first-year earnings
$283top tenth $14,050+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 51 of 783 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
73219 hits
Earned $100k+
2.6 in 1001 in 39
Typical first-year earnings
$297
Chance against standard
-7.6%0.2 fewer in 100
Typical against standard
+4.9%$14 more
Without the breakoutHolds

Drops the single biggest earner, Kingdom Rush 5: Alliance TD (22.2% of the money): 782 launches left. It moves the answer when that one game earned over half the money.

Launches counted
78221 hits
Earned $100k+
2.7 in 1001 in 37
Typical first-year earnings
$283
Chance against standard
-4.4%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 222 of 783.

Launches counted
2226 hits
Earned $100k+
2.7 in 1001 in 37
Typical first-year earnings
$285
Chance against standard
-3.8%0.1 fewer in 100
Typical against standard
+0.7%$2 more
Standard
Every indie paid launch tagged Cartoon, 12 to 36 months old: 783 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 51 of 783 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Kingdom Rush 5: Alliance TD (22.2% of the money): 782 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 222 of 783.

Cartoony holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cartoony through every lens, all prices
CartoonyBaseStandardevery launchWest-facing view1,250 of 1,335 launchesWithout the breakout1,334 of 1,335 launchesLast 18 months361 of 1,335 launches
Launches counted1,33545 hits1,25040 hits1,33444 hits36114 hits
Earned $100k+3.4 in 1001 in 303.2 in 1001 in 313.3 in 1001 in 303.9 in 1001 in 26
Typical first-year earnings$316top tenth $10,773+$344$316$383
Chance against standardthe base-5.1%0.2 fewer in 100-2.1%0.1 fewer in 100+15.1%0.5 more in 100
Typical against standardthe base+8.9%$28 more0.0%no change+21.2%$67 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cartoony, 12 to 36 months old: 1,335 launches.

Launches counted
1,33545 hits
Earned $100k+
3.4 in 1001 in 30
Typical first-year earnings
$316top tenth $10,773+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 85 of 1,335 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,25040 hits
Earned $100k+
3.2 in 1001 in 31
Typical first-year earnings
$344
Chance against standard
-5.1%0.2 fewer in 100
Typical against standard
+8.9%$28 more
Without the breakoutHolds

Drops the single biggest earner, Another Crab's Treasure (22.4% of the money): 1,334 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,33444 hits
Earned $100k+
3.3 in 1001 in 30
Typical first-year earnings
$316
Chance against standard
-2.1%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 361 of 1,335.

Launches counted
36114 hits
Earned $100k+
3.9 in 1001 in 26
Typical first-year earnings
$383
Chance against standard
+15.1%0.5 more in 100
Typical against standard
+21.2%$67 more
Standard
Every indie paid launch tagged Cartoony, 12 to 36 months old: 1,335 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 85 of 1,335 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Another Crab's Treasure (22.4% of the money): 1,334 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 361 of 1,335.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cartoon + Cartoony moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.