Tag pairdata 30 Sep 2026
Building + Puzzle: a typical launch earns $1,698 in its first year
That is the median of 44 indie paid launches, 2024 Q4 to 2025 Q3. 10 of 92 matured launches earned $100k or more, against 6.6 expected for their price and launch quarter. Releases rose 37% on the year before: 67 against 49.
- Price
- $1,698 median of 44 launches
- Price vs a year earlier
- +5.0% four quarters on the four before
- Releases, 12 months
- 67 49 the year before
- Upcoming games
- 190 coming soon on Steam
- Games on the store
- 567 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.10%share of upcoming wishlist heat | 0.08% to 0.12% | 19 ranked of 190 upcoming gameswishlist rank 30 Sep 2026 | #1,754 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 1.35xhits against expected | 0.94x to 1.98x | 92 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #1,147 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | −3%player demand against new supply, relative to Steam | −25% to +31% | 22 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,541 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | −5%review growth against same-age games | −12% to +3% | 22 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,017 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 92
- Hit rate
- 10.9%8.2% to 18.2%
- Expected rate
- 7.2%
- Against expected
- 1.35x0.94x to 1.98x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
92 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $1,891
- Top tenth
- $101,634
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +37%
- Against Steam
- −2%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- shapez 2 - Factory (opens the Steam store)2024 · 13,937 reviews, 96% positiveest. $8.1M
- Hozy (opens the Steam store)2026 · 4,256 reviews, 80% positiveest. $1.2M
- Artisan TD (opens the Steam store)2024 · 2,238 reviews, 88% positiveest. $770k
- World of Goo 2 (opens the Steam store)2025 · 805 reviews, 87% positiveest. $489k
- Small Spaces (opens the Steam store)2025 · 1,504 reviews, 88% positiveest. $396k
- Camper Van: Make it Home (opens the Steam store)2025 · 1,153 reviews, 91% positiveest. $350k
- ISLANDERS: New Shores (opens the Steam store)2025 · 1,236 reviews, 96% positiveest. $250k
- MINOS (opens the Steam store)2026 · 547 reviews, 88% positiveest. $199k
More with Building
pairs with Building- Building + Cozy$14,48232 launches priced, 66 releases in 12 months
- Building + Life Sim$12,54245 launches priced, 64 releases in 12 months
- Building + Colony Sim$11,53947 launches priced, 44 releases in 12 months
- Building + Automation$8,28246 launches priced, 101 releases in 12 months
- Building + Economy$7,77095 launches priced, 122 releases in 12 months
- Building + Immersive Sim$7,64451 launches priced, 53 releases in 12 months
More with Puzzle
pairs with Puzzle- Puzzle + Open World$3,68033 launches priced, 31 releases in 12 months
- Metroidvania + Puzzle$2,32437 launches priced, 46 releases in 12 months
- Puzzle + Visual Novel$2,10397 launches priced, 167 releases in 12 months
- Puzzle + Story Rich$2,000292 launches priced, 408 releases in 12 months
- Puzzle + Co-op$1,92037 launches priced, 77 releases in 12 months
- Puzzle + Dark Humor$1,87830 launches priced, 50 releases in 12 months
Verdicts
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