Tag pairdata 30 Sep 2026

Adventure + Loot: a typical launch earns $763 in its first year

That is the median of 36 indie paid launches, 2024 Q4 to 2025 Q3. 10 of 74 matured launches earned $100k or more, against 4.1 expected for their price and launch quarter. Releases rose 77% on the year before: 78 against 44.

China market: over 35% of reviews are Chinese

Price: $763
Price vs a year earlier: +34.8%
Releases, 12 months: 78
Upcoming games: 165
Games on the store: 418

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Adventure + Loot on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.14%share of upcoming wishlist heat	0.04% to 0.25%	11 ranked of 166 upcoming gameswishlist rank 30 Sep 2026	#5,384 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	1.83xhits against expected	1.28x to 2.65x	74 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,840 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	−32%player demand against new supply, relative to Steam	−54% to −6%	16 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,181 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	−13%review growth against same-age games	−33% to +12%	16 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#2,439 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 10
Expected: 4.1

Launches: 74
Hit rate: 13.5%8.1% to 23.9%
Expected rate: 5.5%
Against expected: 1.83x1.28x to 2.65x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

74 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $51
Median: $981
Top tenth: $137,054

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 78
Prior 12 months: 44

Change: +77%
Against Steam: +28%after Steam-wide growth, shrunk by 5 releases

Parent tags

AdventureNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
LootNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Adventure

pairs with Adventure

Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Adventure + Narrative$12,85033 launches priced, 48 releases in 12 months
Adventure + LGBTQ+$7,36637 launches priced, 54 releases in 12 months
Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
Adventure + Base Building$5,35342 launches priced, 47 releases in 12 months
Adventure + Building$4,85745 launches priced, 62 releases in 12 months

Every pair with Adventure

More with Loot

pairs with Loot

Action RPG + Loot$5,00732 launches priced, 55 releases in 12 months
RPG + Loot$1,21355 launches priced, 135 releases in 12 months
Casual + Loot$1,21339 launches priced, 115 releases in 12 months
2D + Loot$1,00233 launches priced, 72 releases in 12 months
Action + Loot$98134 launches priced, 92 releases in 12 months
Loot + Idlerno price100 releases in 12 months

Every pair with Loot

Verdicts

in development

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