Tag pairdata 30 Sep 2026
Niches / Adventure / Beat 'em up
Adventure + Beat 'em up: a typical launch earns $303 in its first year
That is the median of 59 indie paid launches, 2024 Q4 to 2025 Q3. 6 of 125 matured launches earned $100k or more, against 9.0 expected for their price and launch quarter. Releases rose 23% on the year before: 86 against 70.
- One game dominates the figure
- Price
- $303 median of 59 launches
- Price vs a year earlier
- −55.2% four quarters on the four before
- Releases, 12 months
- 86 70 the year before
- Upcoming games
- 232 coming soon on Steam
- Games on the store
- 688 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.08%share of upcoming wishlist heat | 0.05% to 0.11% | 18 ranked of 232 upcoming gameswishlist rank 30 Sep 2026 | #2,043 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 0.75xhits against expected | 0.51x to 1.19x | 125 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #4,391 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 125
- Hit rate
- 4.8%2.3% to 11.1%
- Expected rate
- 7.2%
- Against expected
- 0.75x0.51x to 1.19x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
125 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $243
- Top tenth
- $35,535
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +23%
Parent tags
- AdventureNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- Beat 'em upGenre pageRanked on every board, with its best pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Absolum (opens the Steam store)2025 · 9,457 reviews, 91% positiveest. $4.6M
- Big Helmet Heroes (opens the Steam store)2025 · 684 reviews, 78% positiveest. $346k
- BAKERU (opens the Steam store)2024 · 385 reviews, 94% positiveest. $312k
- Scott Pilgrim EX (opens the Steam store)2026 · 476 reviews, 85% positiveest. $279k
- Kong: Survivor Instinct (opens the Steam store)2024 · 340 reviews, 71% positiveest. $172k
- STAR WARS™: Episode I: Jedi Power Battles™ (opens the Steam store)2025 · 358 reviews, 78% positiveest. $145k
- Skybreakers (opens the Steam store)2023 · 629 reviews, 75% positiveest. $115k
- Teenage Mutant Ninja Turtles: Mutants Unleashed (opens the Steam store)2024 · 114 reviews, 50% positiveest. $92k
More with Adventure
pairs with Adventure- Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
- Adventure + Narrative$12,85033 launches priced, 48 releases in 12 months
- Adventure + LGBTQ+$7,36637 launches priced, 54 releases in 12 months
- Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
- Adventure + Base Building$5,35342 launches priced, 47 releases in 12 months
- Adventure + Building$4,85745 launches priced, 62 releases in 12 months
Related niches
pairs with Beat 'em up- Beat 'em up + Action Roguelike$1,49632 launches priced, 49 releases in 12 months
- Pixel Graphics + Beat 'em up$82946 launches priced, 36 releases in 12 months
- Side Scroller + Beat 'em up$81039 launches priced, 43 releases in 12 months
- Combat + Beat 'em up$80933 launches priced, 44 releases in 12 months
- 2D + Beat 'em up$78964 launches priced, 69 releases in 12 months
- Beat 'em up + Action RPG$60730 launches priced, 44 releases in 12 months
Verdicts
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