Tag pairdata 30 Sep 2026

Action + Military: a typical launch earns $809 in its first year

That is the median of 87 indie paid launches, 2024 Q4 to 2025 Q3. 21 of 154 matured launches earned $100k or more, against 12.5 expected for their price and launch quarter. Releases rose 18% on the year before: 123 against 104.

Big publishers: over 85% from majors or $40+ games

Price: $809
Price vs a year earlier: +90.9%
Releases, 12 months: 123
Upcoming games: 367
Games on the store: 1,069

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Action + Military on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	2.09%share of upcoming wishlist heat	0.37% to 3.99%	49 ranked of 367 upcoming gameswishlist rank 30 Sep 2026	#4,006 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. Big publishers: over 85% from majors or $40+ games	1.55xhits against expected	1.16x to 2.07x	154 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#624 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+25%player demand against new supply, relative to Steam	+3% to +65%	52 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#611 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	+9%review growth against same-age games	−7% to +27%	52 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,617 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 21
Expected: 12.5

Launches: 154
Hit rate: 13.6%8.7% to 19.4%
Expected rate: 8.1%
Against expected: 1.55x1.16x to 2.07x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

154 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $728
Top tenth: $211,969

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 123
Prior 12 months: 104

Change: +18%
Against Steam: −13%after Steam-wide growth, shrunk by 5 releases

Parent tags

ActionNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
MilitaryNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Action

pairs with Action

Action + Mechs$7,85932 launches priced, 46 releases in 12 months
Action + Bullet Heaven$6,31331 launches priced, 177 releases in 12 months
Action + Co-op$3,733172 launches priced, 259 releases in 12 months
Action + Team-Based$2,97239 launches priced, 71 releases in 12 months
Action + Metroidvania$2,893107 launches priced, 128 releases in 12 months
Action + Fighting$2,52840 launches priced, 34 releases in 12 months

Every pair with Action

More with Military

pairs with Military

Simulation + Military$2,91247 launches priced, 94 releases in 12 months
War + Military$2,15564 launches priced, 90 releases in 12 months
Strategy + Military$1,45661 launches priced, 118 releases in 12 months
Military + Wargame$1,21466 launches priced, 94 releases in 12 months
First-Person + Military$97133 launches priced, 47 releases in 12 months
Shooter + Military$54557 launches priced, 97 releases in 12 months

Every pair with Military

Verdicts

in development

GMD Verdicts will be a written read on a niche, built from the same data and the published method on this site. Join the early list and we will email you when the first ones are ready. Nothing on this page is held back while you wait.