Tag pairdata 30 Sep 2026
3D + Colorful: a typical launch earns $303 in its first year
That is the median of 391 indie paid launches, 2024 Q4 to 2025 Q3. 28 of 769 matured launches earned $100k or more, against 42.3 expected for their price and launch quarter. Releases rose 22% on the year before: 629 against 517.
- Price
- $303 median of 391 launches
- Price vs a year earlier
- −0.2% four quarters on the four before
- Releases, 12 months
- 629 517 the year before
- Upcoming games
- 1,552 coming soon on Steam
- Games on the store
- 4,065 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.64%share of upcoming wishlist heat | 0.48% to 0.90% | 105 ranked of 1,553 upcoming gameswishlist rank 30 Sep 2026 | #374 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 0.68xhits against expected | 0.52x to 0.90x | 769 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #4,829 of 6,324pairs on this board |
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.
| +10%player demand against new supply, relative to Steam | −5% to +25% | 117 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,095 of 2,361pairs on this board |
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.
| −1%review growth against same-age games | −9% to +9% | 117 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #2,057 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 769
- Hit rate
- 3.6%2.1% to 5.2%
- Expected rate
- 5.5%
- Against expected
- 0.68x0.52x to 0.90x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
769 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $303
- Top tenth
- $8,136
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +22%
- Against Steam
- −10%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Loddlenaut (opens the Steam store)2023 · 3,871 reviews, 98% positiveest. $1.6M
- Wanderstop (opens the Steam store)2025 · 2,949 reviews, 92% positiveest. $1.5M
- Berry Bury Berry (opens the Steam store)2026 · 8,690 reviews, 98% positiveest. $1.4M
- Master Detective Archives: RAIN CODE Plus (opens the Steam store)2024 · 2,195 reviews, 80% positiveest. $1.2M
- Ooblets (opens the Steam store)2023 · 1,389 reviews, 91% positiveest. $844k
- Sumerian Six (opens the Steam store)2024 · 1,106 reviews, 94% positiveest. $672k
- Penny’s Big Breakaway (opens the Steam store)2024 · 1,067 reviews, 79% positiveest. $648k
- Among Us 3D (opens the Steam store)2025 · 3,078 reviews, 72% positiveest. $623k
More with 3D
pairs with 3D- 3D + Dark Humor$3,90132 launches priced, 46 releases in 12 months
- 3D + Cozy$3,23738 launches priced, 91 releases in 12 months
- 3D + Economy$3,15761 launches priced, 109 releases in 12 months
- 3D + Management$2,196130 launches priced, 192 releases in 12 months
- Story Rich + 3D$2,162144 launches priced, 256 releases in 12 months
- 3D + Resource Management$2,02434 launches priced, 66 releases in 12 months
More with Colorful
pairs with Colorful- Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
- Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
- Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
- Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
- Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
- Magic + Colorful$1,66832 launches priced, 38 releases in 12 months
Verdicts
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