Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
191,514
on 30 Sep 2026

Niches / 2D Platformer + Casual

Niche

2D Platformer + Casual

Games tagged both 2D Platformer and Casual: 1,063 indie paid launches, 10 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing 2D Platformer + Casual priced $10 to $20.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

2D Platformer + Casual trails both its tags: 8.2 in 100 of its launches earned $100k+ priced $10 to $20, against 12.9 in 100 for 2D Platformer and 12.9 in 100 for Casual.

That is 1 in 12, about 0.4 times the 18.6 in 100 expected for any launch at this price.

1STTied winner
Tag one2D Platformer
12.9in 100 earned
$100k+
Odds12.9 in 100
Typical earnings$6,193
Launches317 / 41 hits
Pair trails by4.7 in 100
3RDThird
This pair2D Platformer + Casual
8.2in 100 earned
$100k+
Odds1 in 12
Typical earnings$1,214
Launches61 / 5 hits
Expected18.6 in 100
1STTied winner
Tag twomood tagCasual
12.9in 100 earned
$100k+
Odds12.9 in 100
Typical earnings$3,885
Launches1,079 / 139 hits
Pair trails by4.7 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 1 in 100 all indie at $10 to $20Casual is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

Price bandswitches the whole page
All prices1,063 in pairUnder $5758 in pair$5 to $10191 in pair$10 to $2061 in pair$20 to $4053 in pair
What the overlap means

The overlap is this niche: the 61 games tagged both 2D Platformer and Casual priced $10 to $20. 8.2 in 100 of them earned $100k+, against 14.1 for 2D Platformer-only games and 13.2 for Casual-only games, so games with both tags did worse than games with either tag alone.

Both: 61 games priced $10 to $20; 8.2 in 100 earned $100k+ (1 in 12), typical first-year earnings $1,214.

Circle areas follow launch counts; the gold overlap is exactly the pair's 61 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Thank Goodness You're Here!leads this pair41.0%
PairThank Goodness You're Here!41.0%
2D PlatformerNeva7.9%
CasualHello Kitty Island Adventure3.3%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkChanged recently. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.

Open free preview
ComparablesFree until launchClick to unlockWho leads 2D Platformer + Casual

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Thank Goodness You're Here! earned 41.0% of the estimated first-year money of the 1,063 2D Platformer + Casual launches.
  • 2D Platformer is led by Neva, with 7.9% of its money.
  • Casual is led by Hello Kitty Island Adventure, with 3.3% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

2D Platformer + Casual is changed recently: Last 18 months moves the answer by more than a quarter. It holds in 2 of 3.

2D Platformer + Casual through every lens, all prices
This pairBaseStandardevery launchWest-facing view926 of 1,063 launchesWithout the breakout1,062 of 1,063 launchesLast 18 months575 of 1,063 launches
Launches counted1,06310 hits9269 hits1,0629 hits5754 hits
Earned $100k+0.9 in 1001 in 1111.0 in 1001 in 1000.8 in 1001 in 1250.7 in 1001 in 143
Typical first-year earnings$80top tenth $2,728+$81$80$40
Chance against standardthe yardstick+11.1%0.1 more in 100-11.1%0.1 fewer in 100-22.2%0.2 fewer in 100
Typical against standardthe yardstick+1.2%$1 more0.0%no change-50.0%$40 less
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged both 2D Platformer and Casual, 6 to 30 months old: 1,063 launches.

Launches counted
1,06310 hits
Earned $100k+
0.9 in 1001 in 111
Typical first-year earnings
$80top tenth $2,728+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 137 of 1,063 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
9269 hits
Earned $100k+
1.0 in 1001 in 100
Typical first-year earnings
$81
Chance against standard
+11.1%0.1 more in 100
Typical against standard
+1.2%$1 more
Without the breakoutHolds

Drops the single biggest earner, Thank Goodness You're Here! (41.0% of the money): 1,062 launches left.

Launches counted
1,0629 hits
Earned $100k+
0.8 in 1001 in 125
Typical first-year earnings
$80
Chance against standard
-11.1%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 575 of 1,063.

Launches counted
5754 hits
Earned $100k+
0.7 in 1001 in 143
Typical first-year earnings
$40
Chance against standard
-22.2%0.2 fewer in 100
Typical against standard
-50.0%$40 less
Standard
Every indie paid launch tagged both 2D Platformer and Casual, 6 to 30 months old: 1,063 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 137 of 1,063 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Thank Goodness You're Here! (41.0% of the money): 1,062 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 575 of 1,063.

2D Platformer holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

2D Platformer through every lens, all prices
2D PlatformerBaseStandardevery launchWest-facing view2,483 of 2,738 launchesWithout the breakout2,737 of 2,738 launchesLast 18 months1,430 of 2,738 launches
Launches counted2,73876 hits2,48368 hits2,73775 hits1,43033 hits
Earned $100k+2.8 in 1001 in 362.7 in 1001 in 372.7 in 1001 in 372.3 in 1001 in 43
Typical first-year earnings$202top tenth $10,206+$221$202$201
Chance against standardthe yardstick-3.6%0.1 fewer in 100-3.6%0.1 fewer in 100-17.9%0.5 fewer in 100
Typical against standardthe yardstick+9.4%$19 more0.0%no change-0.5%$1 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged 2D Platformer, 6 to 30 months old: 2,738 launches.

Launches counted
2,73876 hits
Earned $100k+
2.8 in 1001 in 36
Typical first-year earnings
$202top tenth $10,206+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 255 of 2,738 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
2,48368 hits
Earned $100k+
2.7 in 1001 in 37
Typical first-year earnings
$221
Chance against standard
-3.6%0.1 fewer in 100
Typical against standard
+9.4%$19 more
Without the breakoutHolds

Drops the single biggest earner, Neva (7.9% of the money): 2,737 launches left.

Launches counted
2,73775 hits
Earned $100k+
2.7 in 1001 in 37
Typical first-year earnings
$202
Chance against standard
-3.6%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,430 of 2,738.

Launches counted
1,43033 hits
Earned $100k+
2.3 in 1001 in 43
Typical first-year earnings
$201
Chance against standard
-17.9%0.5 fewer in 100
Typical against standard
-0.5%$1 less
Standard
Every indie paid launch tagged 2D Platformer, 6 to 30 months old: 2,738 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 255 of 2,738 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Neva (7.9% of the money): 2,737 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 1,430 of 2,738.

Casual holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Casual through every lens, all prices
CasualBaseStandardevery launchWest-facing view10,520 of 11,118 launchesWithout the breakout11,117 of 11,118 launchesLast 18 months6,267 of 11,118 launches
Launches counted11,118317 hits10,520295 hits11,117316 hits6,267190 hits
Earned $100k+2.9 in 1001 in 342.8 in 1001 in 362.8 in 1001 in 363.0 in 1001 in 33
Typical first-year earnings$303top tenth $10,765+$303$303$282
Chance against standardthe yardstick-3.4%0.1 fewer in 100-3.4%0.1 fewer in 100+3.4%0.1 more in 100
Typical against standardthe yardstick0.0%no change0.0%no change-6.9%$21 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Casual, 6 to 30 months old: 11,118 launches.

Launches counted
11,118317 hits
Earned $100k+
2.9 in 1001 in 34
Typical first-year earnings
$303top tenth $10,765+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 598 of 11,118 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
10,520295 hits
Earned $100k+
2.8 in 1001 in 36
Typical first-year earnings
$303
Chance against standard
-3.4%0.1 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (3.3% of the money): 11,117 launches left.

Launches counted
11,117316 hits
Earned $100k+
2.8 in 1001 in 36
Typical first-year earnings
$303
Chance against standard
-3.4%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 6,267 of 11,118.

Launches counted
6,267190 hits
Earned $100k+
3.0 in 1001 in 33
Typical first-year earnings
$282
Chance against standard
+3.4%0.1 more in 100
Typical against standard
-6.9%$21 less
Standard
Every indie paid launch tagged Casual, 6 to 30 months old: 11,118 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 598 of 11,118 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (3.3% of the money): 11,117 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 6,267 of 11,118.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when 2D Platformer + Casual moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.