Genres

Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

Best niches

$10 to $20

Pairs that hit $100k+ beyond the oddsFree until launch

Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100

1Casual + Cozy55 in 10058 launches 2FMV + Interactive Fiction53 in 10032 launches 3Building + Life Sim53 in 10032 launches 4Adventure + Cozy52 in 10031 launches 5Cozy + Relaxing49 in 10063 launches

Open free preview

Best nichesFree until launchClick to unlockTag pairs that beat the odds

The genre list

Price $10 to $20

All prices1 in 16 hit $100k+Under $51 in 200 hit $100k+$5 to $101 in 26 hit $100k+$10 to $2019 in 100 hit $100k+$20 to $4042 in 100 hit $100k+

Base rate: indie paid launches 6 to 30 months old, 29,637 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 6 to 30 months old. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 Reset

Best odds at my priceChance of $100k+, read within one price band.Now: FMV, 47 in 100. 166 match.Steady marketsHolds in every lens and no single game owns it.Now: FMV, 47 in 100. 125 match.Biggest typical yearWhat the middle launch earned, highest first.Now: FMV, $81,191 typical. 166 match.Biggest upsideWhat the top tenth earned at least.Now: Crime, $1.5M top 1 in 10. 129 match.Proven at scale100+ launches and above the base rate.Now: Cozy, 45 in 100. 45 match.Busiest marketsMost launches first: where the competition is.Now: Simulation, 1,006 launches. 166 match.

Hide one-hit markets40 out Hide small samples103 out

232 of 266 genres have 10+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.

Lovecraftian 33 in 100 earned $100k+, from 52 launches at $10 to $20typical $26,042 Audience

Pin another to compare.

Genres at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#	Genre	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at $10 to $20the base rate: the row to beat	19 in 100893 of 4,810	$9,226	$248,075	4,810
1	Steampunknone of 22 launches earned $100k+	0 of 22no hits	$12,749	$47,353	22	Small	Pin Steampunk
2	6DOFnone of 15 launches earned $100k+	0 of 15no hits	$3,238	$35,622	15	Small	Pin 6DOF
3	On-Rails Shooternone of 14 launches earned $100k+	0 of 14no hits	$8,096	$36,147	14	Small	Pin On-Rails Shooter
4	Superheronone of 11 launches earned $100k+	0 of 11no hits	$5,828	$52,624	11	1-hitSmall	Pin Superhero
5	Aliens1 in 41 earned $100k+, from 41 launches	1 in 411 hit	$3,886	$50,242	41	Small	Pin Aliens
6	Incremental1 in 22 earned $100k+, from 43 launches	1 in 222 hits	$1,942	$28,837	43	Small	Pin Incremental
7	Solitaire1 of 21 launches earned $100k+	1 of 211 hit	$2,833	$17,098	21	1-hitSmallAudience	Pin Solitaire
8	4 Player Local1 in 18 earned $100k+, from 55 launches	1 in 183 hits	$5,767	$65,499	55	1-hit	Pin 4 Player Local
9	Combat Racing1 in 18 earned $100k+, from 35 launches	1 in 182 hits	$3,157	$36,432	35	Small	Pin Combat Racing
10	VR1 in 17 earned $100k+, from 186 launches	1 in 1711 hits	$3,238	$49,782	186	none	Pin VR
11	Dialogue Heavy1 in 16 earned $100k+, from 49 launches	1 in 163 hits	$6,071	$71,625	49	Small	Pin Dialogue Heavy
12	Archery1 of 15 launches earned $100k+	1 of 151 hit	$1,619	$63,613	15	Small	Pin Archery
13	Text-Based1 in 15 earned $100k+, from 118 launches	1 in 158 hits	$5,342	$79,529	118	Audience	Pin Text-Based
14	Mystery Dungeon1 in 15 earned $100k+, from 44 launches	1 in 153 hits	$4,228	$64,656	44	SmallAudience	Pin Mystery Dungeon
15	Hidden Object1 in 15 earned $100k+, from 189 launches	1 in 1513 hits	$1,619	$50,242	189	none	Pin Hidden Object
16	Diplomacy1 of 14 launches earned $100k+	1 of 141 hit	$26,105	$83,037	14	1-hitSmallAudience	Pin Diplomacy
17	Magic1 in 14 earned $100k+, from 123 launches	1 in 149 hits	$6,071	$67,084	123	none	Pin Magic
18	Party-Based RPG1 in 13 earned $100k+, from 141 launches	1 in 1311 hits	$5,584	$86,922	141	Audience	Pin Party-Based RPG
19	Puzzle Platformer1 in 12 earned $100k+, from 137 launches	1 in 1211 hits	$7,222	$71,244	137	Audience	Pin Puzzle Platformer
20	Match 31 in 12 earned $100k+, from 35 launches	1 in 123 hits	$607	$97,151	35	1-hitSmall	Pin Match 3
21	3D Fighter1 in 12 earned $100k+, from 46 launches	1 in 124 hits	$1,418	$64,049	46	Small	Pin 3D Fighter
22	Boxing1 of 11 launches earned $100k+	1 of 111 hit	$2,834	$64,049	11	SmallAudience	Pin Boxing
23	Trivia1 of 11 launches earned $100k+	1 of 111 hit	$1,518	$26,712	11	Small	Pin Trivia
24	Board Game1 in 10 earned $100k+, from 115 launches	1 in 1011 hits	$6,071	$89,850	115	none	Pin Board Game
25	Space Sim1 in 10 earned $100k+, from 51 launches	1 in 105 hits	$2,429	$97,151	51	Audience	Pin Space Sim

Show 25 moreShowing 25 of 232 genres

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.