Price guide
Price changes the odds more than genre does. Pick a launch price to see how often indie games there earned $100k or more in their first year, then see which genres did best at that price.
Your launch price
$14.99falls in the $10 to $20 band
At $14.99, among 4,810 launches at $10 to $20
19in 100earned $100k+ in their first year
893 of 4,810 launches (18.6%).
- Typical first year at this price
- $9,226
- Top quarter earned more than
- $57,067
- Top tenth earned more than
- $248,075
All genres, indie paid Steam launches 6 to 30 months old. Data 1 Oct 2026.
$10 to $20: 19 in 100 launches earned $100k+, typical $9,226. Artificial Intelligence at $10 to $20: 12 in 100 earned $100k+, from 34 launches. Idea check adds tag pairs, earnings and the lens checks.
Check $10 to $20 ideaEach square is 1 launch in 100 at this price. Green ones earned $100k+.
Why price moves the odds this much
Built into the estimate
We estimate revenue as store reviews, times 30 sales per review, times the price, times the 67.5% of it actually received. So at $4.99 a $100k year takes about 990 reviews; at $29.99, about 165.
A pricier game needs fewer players to count as a hit. That part of the gap is arithmetic.
Real behaviour
Higher prices usually mean bigger, more finished games. 52 in 100 launches in this data cost under $5, many of them small first releases.
That part of the gap is about the games, not the sums. This data cannot yet say how big each part is, so compare games at the same price.
Best genres at my price
Every genre ranked by how often its launches earned $100k+ at one price. Click a row to make it your genre.
232 genres with 10 or more launches at $10 to $20
All genres at $10 to $2019 in 1004,810 launches
1FMVaudience47 in 10051 launches2Cozy45 in 100131 launches3Typingsmall9 of 2121 launches4Bullet Heavenone hitsmall9 of 2222 launches5Extraction Shooterone hitsmall6 of 1515 launches6Music37 in 10038 launches7Shop Keeper36 in 10064 launches8Open World Survival Craft35 in 10062 launches9Online Co-Op35 in 100177 launches10Co-op34 in 100198 launches11Bullet Timesmall5 of 1515 launches12Heistone hitsmall4 of 1212 launches13Lovecraftianaudience33 in 10052 launches14Building32 in 100258 launches15Swordplayone hitsmall7 of 2222 launches16Automationone hit32 in 10085 launches17Life Sim31 in 100267 launches18Wholesome31 in 10055 launches19Gamblingsmall4 of 1313 launches20Sandbox31 in 100388 launches21Dark Humor30 in 10083 launches22Inventory Management30 in 10070 launches23Time Travelone hitaudiencesmall6 of 2020 launches24Crimeone hit30 in 10057 launches25Management30 in 100360 launches26Miningsmall8 of 2727 launches27Crafting29 in 100231 launches28Base Building29 in 100231 launches29Satireaudiencesmall5 of 1717 launches30Dinosaurssmall5 of 1717 launches31Noir29 in 10038 launches32Cinematicaudience29 in 10097 launches33Boomer Shooter29 in 10042 launches34World War IIsmall4 of 1414 launches35Trainssmall7 of 2525 launches36Battle Royaleone hitsmall5 of 1818 launches37Vehicular Combat28 in 10040 launches38Capitalism27 in 10091 launches39Economy27 in 100201 launches40Psychedelic27 in 10044 launches41Dark Comedy27 in 10033 launches42Massively Multiplayersmall3 of 1111 launches43Action Roguelike27 in 100268 launches44Spectacle fighter27 in 10045 launches45Open World27 in 100304 launches46Creature Collector27 in 10083 launches47Driving26 in 100102 launches48Conspiracysmall5 of 1919 launches49Resource Management26 in 100187 launches50Roguelike Deckbuilderone hit26 in 100124 launches51Investigation25 in 100124 launches52Twin Stick Shooter25 in 10044 launches53Parody small5 of 2020 launches54Undergroundaudiencesmall3 of 1212 launches55Farmingone hitsmall3 of 1212 launches56Medieval25 in 100126 launches57Metroidvaniaone hit25 in 100151 launches58Cooking24 in 10086 launches59Looter Shooteraudience24 in 10037 launches60Martial Artsaudience24 in 10037 launches61Immersive Sim24 in 100359 launches62Sciencesmall7 of 2929 launches63Detective24 in 100141 launches64Roguelite24 in 100448 launches65Gun Customizationsmall6 of 2525 launches66Survival24 in 100226 launches67Tower Defense24 in 100143 launches68Roguelike24 in 100480 launches69FPS24 in 100238 launches70Hackingsmall4 of 1717 launches71Vampiressmall4 of 1717 launches72Minigamessmall4 of 1717 launches73Catsone hit23 in 10043 launches74Farming Simaudience23 in 10099 launches75Card Battlerone hitaudience23 in 100181 launches76Character Customization23 in 100203 launches77Dragonsone hitsmall6 of 2626 launches78Asynchronous Multiplayeraudiencesmall3 of 1313 launches79Horsessmall3 of 1313 launches80Deckbuildingone hit23 in 100213 launches81Dark Fantasyone hit23 in 100171 launches82Hack and Slash23 in 100189 launches83Nature23 in 10088 launches84Military23 in 10075 launches85Fishingaudience23 in 10031 launches86Dungeon Crawleraudience22 in 100224 launches87Huntingsmall4 of 1818 launches88Football (Soccer)one hitsmall4 of 1818 launches89City Builderaudience22 in 100145 launches90Tactical22 in 100128 launches91Tradingone hit22 in 10069 launches92Idler22 in 10046 launches93Robotsone hitaudience22 in 10046 launches94Programmingsmall5 of 2323 launches95Third-Person Shooter22 in 100106 launches96Job Simulator22 in 10037 launches97Souls-like21 in 100121 launches98Simulation21 in 1001,006 launches99Philosophicalaudiencesmall6 of 2828 launches100Co-op Campaignone hitsmall6 of 2828 launches101Gothicone hitsmall3 of 1414 launches102Parkouraudience21 in 10033 launches103Mythologyone hit21 in 10052 launches104Dicesmall4 of 1919 launches105Auto Battler21 in 10072 launches106War21 in 10058 launches107Colony Sim20 in 10074 launches108Survival Horror20 in 100135 launches109Mechs20 in 10035 launches110Navalsmall4 of 2020 launches111Cold Warsmall2 of 1010 launches112Horror20 in 100397 launches113Zombiesaudience20 in 10081 launches114Psychological Horror20 in 100228 launches115Shooteraudience20 in 100394 launches116Flight19 in 10067 launches117Rhythm19 in 10062 launches118RTSaudience19 in 100119 launches119Time Management19 in 100176 launches120Top-Down Shooteraudience19 in 10088 launches121Action RPG19 in 100297 launches122Dating Simaudience19 in 100185 launches123Collectathonone hit19 in 100133 launches124Class-Based19 in 10032 launches125Hero Shootersmall3 of 1616 launches126Alternate Historyaudience19 in 10043 launches127RPG19 in 100881 launches128Card Game18 in 100245 launches129Walking Simulator18 in 100109 launches1301990's18 in 100126 launches131Post-apocalyptic18 in 100132 launches132Stealthone hit18 in 10055 launches133Agriculture18 in 10033 launches134Sailingaudiencesmall4 of 2222 launches135Turn-Based Combat18 in 100205 launches136Dogssmall3 of 1717 launches137Fightingone hitsmall4 of 2323 launches138Racing17 in 100144 launches1391980s17 in 10058 launches140Bullet Hellone hit17 in 100140 launches141Interactive Fiction17 in 100270 launches142Automobile Simaudience17 in 10078 launches143Escape Roomsmall4 of 2424 launches144Platformerone hit17 in 100337 launches145Strategy16 in 100978 launches146Thriller16 in 10055 launches147Dystopian 16 in 10037 launches148Voxelaudiencesmall4 of 2525 launches149Piratessmall4 of 2525 launches150Space16 in 100119 launches151Perma Death16 in 10063 launches152Comic Book16 in 10063 launches153CRPGaudience16 in 10063 launches154Turn-Based Strategyaudience16 in 100304 launches155Demons16 in 10051 launches156Strategy RPG15 in 100144 launches157Action-Adventure15 in 100572 launches158Point & Click15 in 100287 launches159Destructionsmall4 of 2727 launches160Time Manipulationsmall4 of 2727 launches161Transportationsmall4 of 2727 launches162Otome15 in 10041 launches163Visual Novel15 in 100460 launches164God Gameaudiencesmall3 of 2121 launches165Tactical RPG14 in 100127 launches166Turn-Based Tacticsaudience14 in 100269 launches167Puzzle14 in 100775 launches168Team-Basedone hitsmall4 of 2929 launches169Political Simaudiencesmall4 of 2929 launches170Cyberpunk14 in 10080 launches171Wargame13 in 10089 launches172Action RTSone hit13 in 10052 launches173Choose Your Own Adventure13 in 100254 launches174Traditional Roguelikeone hitaudiencesmall2 of 1515 launches175Shoot 'Em Up13 in 100107 launches1762D Platformer13 in 100317 launches177eSportsone hit13 in 10031 launches178LGBTQ+13 in 100110 launches179Romance13 in 100181 launches180Precision Platformer13 in 10088 launches181Beat 'em up13 in 10064 launches182Supernatural13 in 10064 launches183Runnerone hit13 in 10048 launches184Underwateraudiencesmall2 of 1616 launches185Animalssmall2 of 1616 launches186Naval Combatsmall2 of 1616 launches1872D Fighteraudience12 in 10057 launches188Sportsaudience12 in 100173 launches1894Xaudience12 in 10033 launches190Arena Shooteraudience12 in 10050 launches191Trading Card Gameone hitsmall3 of 2525 launches192Real Time Tacticsaudience12 in 100117 launches193Word Gameaudience12 in 10042 launches194Logic12 in 100110 launches195Artificial Intelligenceaudience12 in 10034 launches196Dynamic Narrationone hitsmall2 of 1717 launches197Grid-Based Movement12 in 10043 launches198Hex Gridaudiencesmall3 of 2626 launches1993D Platformer11 in 100208 launches200Score Attack11 in 10055 launches201Arcade11 in 100384 launches202Tabletop11 in 10075 launches203JRPG10 in 100181 launches204Grand Strategyone hit10 in 10059 launches205Party Game10 in 10030 launches206Sokobanaudience10 in 10030 launches207Medical Simaudiencesmall1 of 1010 launches208Space Simaudience1 in 1051 launches209Board Game1 in 10115 launches210Triviasmall1 of 1111 launches211Boxingaudiencesmall1 of 1111 launches2123D Fighter1 in 1246 launches213Match 3one hit1 in 1235 launches214Puzzle Platformeraudience1 in 12137 launches215Party-Based RPGaudience1 in 13141 launches216Magic1 in 14123 launches217Diplomacyone hitaudiencesmall1 of 1414 launches218Hidden Object1 in 15189 launches219Mystery Dungeonaudience1 in 1544 launches220Text-Basedaudience1 in 15118 launches221Archerysmall1 of 1515 launches222Dialogue Heavy1 in 1649 launches223VR1 in 17186 launches224Combat Racing1 in 1835 launches2254 Player Localone hit1 in 1855 launches226Solitaireone hitaudiencesmall1 of 2121 launches227Incremental1 in 2243 launches228Aliens1 in 4141 launches229Steampunksmall0 of 2222 launches2306DOFsmall0 of 1515 launches231On-Rails Shootersmall0 of 1414 launches232Superheroone hitsmall0 of 1111 launchesYour genre: Artificial Intelligence, 235 launches at all prices. Open the Artificial Intelligence page
Amber line on each bar: all genres at $10 to $20. With 232 genres in the list, some reach the top by luck. "one hit" means one game holds over half the genre's revenue; "audience" means the West-facing view moves its typical earnings by more than 10%; "small" means under 30 launches at this price, shown as a count and may be luck. Both checks are at all prices.