Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Niches 1 Oct
Of 207 niches with 100+ launches at $10 to $20, 75 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.75 of 207 niches beat the 19 in 100 base rate.75 beat the base rate.
Cohort median $606
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs that hit $100k+ beyond the oddsFree until launch
207 of 5,145 niches have 100+ launches at $10 to $20. 37 match the search and chips. Sorted by chance of $100k+, highest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Adventure + Pixel Graphics24 in 100 earned $100k+, from 187 launches | 24 in 10045 hits | $16,088 | $393,463 | 187 | none | Pin Adventure + Pixel Graphics |
| 2 | Adventure + Open World20 in 100 earned $100k+, from 128 launches | 20 in 10026 hits | $20,964 | $260,108 | 128 | none | Pin Adventure + Open World |
| 3 | Adventure + Exploration19 in 100 earned $100k+, from 437 launches | 19 in 10084 hits | $10,017 | $260,108 | 437 | none | Pin Adventure + Exploration |
| 4 | Adventure + Mystery19 in 100 earned $100k+, from 192 launches | 19 in 10036 hits | $4,250 | $169,398 | 192 | none | Pin Adventure + Mystery |
| 5 | Action-Adventure + RPG18 in 100 earned $100k+, from 109 launches | 18 in 10020 hits | $7,650 | $179,730 | 109 | Audience | Pin Action-Adventure + RPG |
| 6 | 2D + Action-Adventure18 in 100 earned $100k+, from 102 launches | 18 in 10018 hits | $7,082 | $155,423 | 102 | none | Pin 2D + Action-Adventure |
| 7 | Adventure + First-Person17 in 100 earned $100k+, from 172 launches | 17 in 10030 hits | $7,286 | $260,108 | 172 | none | Pin Adventure + First-Person |
| 8 | Adventure + Platformer17 in 100 earned $100k+, from 152 launches | 17 in 10026 hits | $6,882 | $261,499 | 152 | none | Pin Adventure + Platformer |
| 9 | Adventure + Horror17 in 100 earned $100k+, from 148 launches | 17 in 10025 hits | $11,048 | $190,324 | 148 | none | Pin Adventure + Horror |
| 10 | Adventure + Interactive Fiction17 in 100 earned $100k+, from 121 launches | 17 in 10020 hits | $11,411 | $227,496 | 121 | none | Pin Adventure + Interactive Fiction |
| 11 | Adventure + Story Rich16 in 100 earned $100k+, from 329 launches | 16 in 10054 hits | $7,589 | $169,398 | 329 | none | Pin Adventure + Story Rich |
| 12 | Adventure + RPG16 in 100 earned $100k+, from 305 launches | 16 in 10048 hits | $8,255 | $219,805 | 305 | none | Pin Adventure + RPG |
| 13 | Action-Adventure + Exploration15 in 100 earned $100k+, from 228 launches | 15 in 10034 hits | $6,070 | $153,691 | 228 | none | Pin Action-Adventure + Exploration |
| 14 | Action-Adventure + Platformer15 in 100 earned $100k+, from 101 launches | 15 in 10015 hits | $7,082 | $130,750 | 101 | none | Pin Action-Adventure + Platformer |
| 15 | Adventure + Cute14 in 100 earned $100k+, from 219 launches | 14 in 10031 hits | $7,628 | $164,298 | 219 | none | Pin Adventure + Cute |
| 16 | Action + Action-Adventure14 in 100 earned $100k+, from 305 launches | 14 in 10043 hits | $5,208 | $142,076 | 305 | Audience | Pin Action + Action-Adventure |
| 17 | Action + Adventure14 in 100 earned $100k+, from 420 launches | 14 in 10059 hits | $6,477 | $148,885 | 420 | Audience | Pin Action + Adventure |
| 18 | 2D + Adventure14 in 100 earned $100k+, from 379 launches | 14 in 10052 hits | $4,131 | $139,250 | 379 | none | Pin 2D + Adventure |
| 19 | Adventure + Female Protagonist13 in 100 earned $100k+, from 126 launches | 13 in 10017 hits | $10,460 | $136,293 | 126 | none | Pin Adventure + Female Protagonist |
| 20 | Action RPG + Action-Adventure13 in 100 earned $100k+, from 105 launches | 13 in 10014 hits | $4,807 | $142,499 | 105 | Audience | Pin Action RPG + Action-Adventure |
| 21 | Adventure + Simulation13 in 100 earned $100k+, from 180 launches | 13 in 10023 hits | $10,851 | $162,094 | 180 | none | Pin Adventure + Simulation |
| 22 | Choose Your Own Adventure + Visual Novel13 in 100 earned $100k+, from 142 launches | 13 in 10018 hits | $3,783 | $172,584 | 142 | none | Pin Choose Your Own Adventure + Visual Novel |
| 23 | Adventure + Colorful13 in 100 earned $100k+, from 158 launches | 13 in 10020 hits | $4,553 | $130,750 | 158 | none | Pin Adventure + Colorful |
| 24 | Adventure + Point & Click13 in 100 earned $100k+, from 191 launches | 13 in 10024 hits | $2,671 | $142,489 | 191 | none | Pin Adventure + Point & Click |
| 25 | Action-Adventure + Adventure13 in 100 earned $100k+, from 304 launches | 13 in 10038 hits | $4,048 | $129,326 | 304 | none | Pin Action-Adventure + Adventure |
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.