Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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191,514
on 30 Sep 2026

Niches 1 Oct

Of 207 niches with 100+ launches at $10 to $20, 75 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.75 of 207 niches beat the 19 in 100 base rate.75 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Loads the 30+ launches view.Biggest typical yearWhat the middle launch earned, highest first.Loads the 30+ launches view.Biggest upsideWhat the top tenth earned at least.Loads the 30+ launches view.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Loads the 30+ launches view.
Hide one-hit markets18 outHide small samples0 out

207 of 5,145 niches have 100+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 38 in 100 earned $100k+, from 100 launches 38 in 10038 hits $33,694 $929,505 100 none Pin Building + Sandbox
2 37 in 100 earned $100k+, from 102 launches 37 in 10038 hits $60,406 $901,536 102 none Pin Multiplayer + Online Co-Op
3 34 in 100 earned $100k+, from 122 launches 34 in 10042 hits $41,394 $678,441 122 none Pin First-Person + Immersive Sim
4 34 in 100 earned $100k+, from 100 launches 34 in 10034 hits $44,718 $636,746 100 none Pin Immersive Sim + Life Sim
5 Co-op + Multiplayer34 in 100 earned $100k+, from 104 launches 34 in 10035 hits $40,062 $1,621,854 104 none Pin Co-op + Multiplayer

34 in 100 earned $100k+, from 104 launches at $10 to $20. That is about 1.8 times the base rate.

Base rate at $10 to $20: 19 in 100 (893 of 4,810 launches earned $100k+).

Typical first year $40,062; the top 1 in 10 earned at least $1,621,854.

Lens check, all pricesHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

No warning markers: no single game holds half the money, the sample is 50+ launches and the audience split is small.

Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices20 in 100455$4,345
Under $51 in 54162$321
$5 to $1017 in 100161$7,890
$10 to $2034 in 100104$40,062
$20 to $4023 of 28 launches28$1,232,207

Grey: under 30 launches at that price, written as a count. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • Co-op34 in 100 earned $100k+, from 198 launches
  • Multiplayerstyle tag29 in 100 earned $100k+, from 300 launches
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6 33 in 100 earned $100k+, from 134 launches 33 in 10044 hits $20,641 $435,692 134 none Pin Building + Simulation
7 33 in 100 earned $100k+, from 116 launches 33 in 10038 hits $21,833 $433,770 116 none Pin Exploration + Sandbox
8 32 in 100 earned $100k+, from 258 launches 32 in 10083 hits $32,881 $515,310 258 none Pin Management + Simulation
9 31 in 100 earned $100k+, from 149 launches 31 in 10046 hits $30,514 $569,428 149 none Pin Economy + Simulation
10 31 in 100 earned $100k+, from 185 launches 31 in 10057 hits $26,409 $569,428 185 none Pin First-Person + Simulation
11 30 in 100 earned $100k+, from 154 launches 30 in 10046 hits $32,013 $448,643 154 none Pin Economy + Management
12 30 in 100 earned $100k+, from 104 launches 30 in 10031 hits $19,025 $728,231 104 none Pin Action + Roguelike
13 29 in 100 earned $100k+, from 195 launches 29 in 10057 hits $32,013 $395,032 195 none Pin Life Sim + Simulation
14 29 in 100 earned $100k+, from 143 launches 29 in 10041 hits $23,373 $728,231 143 Audience Pin Action Roguelike + Roguelike
15 28 in 100 earned $100k+, from 123 launches 28 in 10035 hits $12,386 $484,947 123 none Pin First-Person + Realistic
16 28 in 100 earned $100k+, from 155 launches 28 in 10044 hits $20,987 $562,669 155 none Pin Action Roguelike + Roguelite
17 28 in 100 earned $100k+, from 113 launches 28 in 10032 hits $30,355 $369,985 113 Audience Pin Casual + Life Sim
18 28 in 100 earned $100k+, from 108 launches 28 in 10030 hits $16,192 $580,055 108 none Pin Action + Roguelite
19 28 in 100 earned $100k+, from 148 launches 28 in 10041 hits $14,731 $490,105 148 none Pin Action + Action Roguelike
20 28 in 100 earned $100k+, from 112 launches 28 in 10031 hits $44,189 $638,770 112 Audience Pin Relaxing + Simulation
21 27 in 100 earned $100k+, from 212 launches 27 in 10058 hits $26,105 $387,796 212 none Pin Sandbox + Simulation
22 27 in 100 earned $100k+, from 105 launches 27 in 10028 hits $25,779 $510,263 105 none Pin Base Building + Strategy
23 26 in 100 earned $100k+, from 119 launches 26 in 10031 hits $19,752 $358,651 119 none Pin RPG + Simulation
24 26 in 100 earned $100k+, from 162 launches 26 in 10042 hits $11,739 $773,439 162 none Pin Action + FPS
25 26 in 100 earned $100k+, from 108 launches 26 in 10028 hits $14,570 $258,666 108 none Pin Interactive Fiction + Story Rich
Show 25 moreShowing 25 of 207 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.