Tag pairdata 30 Sep 2026

Zombies + First-Person: a typical launch earns $303 in its first year

That is the median of 65 indie paid launches, 2024 Q4 to 2025 Q3. 9 of 110 matured launches earned $100k or more, against 5.8 expected for their price and launch quarter. Releases fell 15% on the year before: 64 against 75.

Big publishers: over 85% from majors or $40+ games

Price: $303
Price vs a year earlier: −58.0%
Releases, 12 months: 64
Upcoming games: 156
Games on the store: 541

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Zombies + First-Person on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.51%share of upcoming wishlist heat	0.05% to 1.02%	16 ranked of 156 upcoming gameswishlist rank 30 Sep 2026	#4,506 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. Big publishers: over 85% from majors or $40+ games	1.37xhits against expected	0.95x to 2.04x	110 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,081 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+78%player demand against new supply, relative to Steam	+37% to +136%	18 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#38 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	+13%review growth against same-age games	−2% to +32%	18 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,586 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 9
Expected: 5.8

Launches: 110
Hit rate: 8.2%5.1% to 14.4%
Expected rate: 5.2%
Against expected: 1.37x0.95x to 2.04x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

110 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $383
Top tenth: $54,452

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 64
Prior 12 months: 75

Change: −15%
Against Steam: −36%after Steam-wide growth, shrunk by 5 releases

Parent tags

ZombiesNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
First-PersonNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Zombies

pairs with Zombies

Zombies + Survival$1,81973 launches priced, 70 releases in 12 months
RPG + Zombies$1,02234 launches priced, 25 releases in 12 months
Zombies + Exploration$99132 launches priced, 36 releases in 12 months
Zombies + Post-apocalyptic$85064 launches priced, 70 releases in 12 months
Zombies + Horror$64881 launches priced, 67 releases in 12 months
Strategy + Zombies$48533 launches priced, 42 releases in 12 months

Every pair with Zombies

More with First-Person

pairs with First-Person

Co-op + First-Person$11,81190 launches priced, 133 releases in 12 months
First-Person + Economy$9,96156 launches priced, 91 releases in 12 months
Building + First-Person$7,38241 launches priced, 60 releases in 12 months
First-Person + Management$7,08093 launches priced, 157 releases in 12 months
Crafting + First-Person$6,99934 launches priced, 64 releases in 12 months
First-Person + Online Co-Op$5,747102 launches priced, 173 releases in 12 months

Every pair with First-Person

Verdicts

in development

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