Tag pairdata 30 Sep 2026
Surreal + Arcade: a typical launch earns $202 in its first year
That is the median of 33 indie paid launches, 2024 Q4 to 2025 Q3. 2 of 45 matured launches earned $100k or more, against 1.6 expected for their price and launch quarter. Releases fell 54% on the year before: 16 against 35.
- One game dominates the figure
- Price
- $202 median of 33 launches
- Price vs a year earlier
- −80.0% four quarters on the four before
- Releases, 12 months
- 16 35 the year before
- Upcoming games
- 56 coming soon on Steam
- Games on the store
- 205 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | Below this board's minimum sample, so not ranked. Needs 5 or more wishlist-ranked upcoming games. | |||
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 1.09xhits against expected | 0.80x to 1.89x | 45 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #2,259 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 45
- Hit rate
- 4.4%0.0% to 10.4%
- Expected rate
- 3.5%
- Against expected
- 1.09x0.80x to 1.89x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
45 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $403
- Top tenth
- $14,841
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- −54%
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Nubby's Number Factory (opens the Steam store)2025 · 18,212 reviews, 97% positiveest. $1.8M
- Normal Golf Game (opens the Steam store)2026 · 1,019 reviews, 98% positiveest. $206k
- Deliver At All Costs (opens the Steam store)2025 · 325 reviews, 74% positiveest. $197k
- Cleaning Up! (opens the Steam store)2026 · 133 reviews, 90% positiveest. $40k
- Fight Crab 2 (opens the Steam store)2024 · 129 reviews, 93% positiveest. $39k
- CHAIRS (opens the Steam store)2024 · 210 reviews, 98% positiveest. $21k
- BEERCRUSH (opens the Steam store)2025 · 209 reviews, 100% positiveest. $21k
- 10S FOREVER (opens the Steam store)2025 · 94 reviews, 98% positiveest. $15k
More with Surreal
pairs with Surreal- Surreal + Mystery$4,52440 launches priced, 57 releases in 12 months
- Surreal + Story Rich$3,23865 launches priced, 92 releases in 12 months
- Surreal + Psychological Horror$2,906127 launches priced, 153 releases in 12 months
- Surreal + Exploration$2,424100 launches priced, 135 releases in 12 months
- Surreal + Walking Simulator$1,81971 launches priced, 118 releases in 12 months
- Horror + Surreal$1,799122 launches priced, 163 releases in 12 months
More with Arcade
pairs with Arcade- Co-op + Arcade$1,37646 launches priced, 69 releases in 12 months
- Arcade + Twin Stick Shooter$1,01169 launches priced, 100 releases in 12 months
- Arcade + Female Protagonist$96168 launches priced, 82 releases in 12 months
- Arcade + Local Co-Op$96050 launches priced, 58 releases in 12 months
- Arcade + Anime$91052 launches priced, 96 releases in 12 months
- Arcade + Difficult$80679 launches priced, 145 releases in 12 months
Verdicts
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