Tag pairdata 30 Sep 2026

Roguelite + Cute: a typical launch earns $764 in its first year

That is the median of 90 indie paid launches, 2024 Q4 to 2025 Q3. 13 of 187 matured launches earned $100k or more, against 10.8 expected for their price and launch quarter. Releases rose 50% on the year before: 150 against 100.

Price: $764
Price vs a year earlier: −71.3%
Releases, 12 months: 150
Upcoming games: 373
Games on the store: 841

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Roguelite + Cute on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.12%share of upcoming wishlist heat	0.06% to 0.17%	23 ranked of 373 upcoming gameswishlist rank 30 Sep 2026	#1,567 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.16xhits against expected	0.82x to 1.67x	187 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,925 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−6%player demand against new supply, relative to Steam	−23% to +12%	27 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,611 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+3%review growth against same-age games	−5% to +14%	27 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#686 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 13
Expected: 10.8

Launches: 187
Hit rate: 7.0%4.1% to 12.7%
Expected rate: 5.8%
Against expected: 1.16x0.82x to 1.67x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

187 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $20
Median: $1,516
Top tenth: $51,572

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 150
Prior 12 months: 100

Change: +50%
Against Steam: +9%after Steam-wide growth, shrunk by 5 releases

Parent tags

RogueliteGenre pageRanked on every board, with its best pairs.
CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Roguelite

pairs with Roguelite

Roguelite + Bullet Heaven$12,77652 launches priced, 181 releases in 12 months
Roguelite + Roguelike Deckbuilder$9,65574 launches priced, 161 releases in 12 months
FPS + Roguelite$5,46236 launches priced, 47 releases in 12 months
Co-op + Roguelite$4,52138 launches priced, 51 releases in 12 months
Roguelite + Female Protagonist$4,27345 launches priced, 62 releases in 12 months
Roguelite + Anime$4,27333 launches priced, 53 releases in 12 months

Every pair with Roguelite

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months

Every pair with Cute

Verdicts

in development

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