Tag pairdata 30 Sep 2026
Niches / Relaxing / Exploration
Relaxing + Exploration: a typical launch earns $1,313 in its first year
That is the median of 174 indie paid launches, 2024 Q4 to 2025 Q3. 34 of 350 matured launches earned $100k or more, against 23.2 expected for their price and launch quarter. Releases rose 23% on the year before: 260 against 212.
- Price
- $1,313 median of 174 launches
- Price vs a year earlier
- −11.9% four quarters on the four before
- Releases, 12 months
- 260 212 the year before
- Upcoming games
- 782 coming soon on Steam
- Games on the store
- 1,959 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 1.47%share of upcoming wishlist heat | 0.71% to 2.74% | 106 ranked of 782 upcoming gameswishlist rank 30 Sep 2026 | #4,146 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 1.41xhits against expected | 1.10x to 1.80x | 350 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #958 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | +12%player demand against new supply, relative to Steam | −4% to +31% | 114 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,012 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | +1%review growth against same-age games | −6% to +7% | 114 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #753 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 350
- Hit rate
- 9.7%6.9% to 13.3%
- Expected rate
- 6.6%
- Against expected
- 1.41x1.10x to 1.80x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
350 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $20
- Median
- $1,212
- Top tenth
- $75,704
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +23%
- Against Steam
- −10%after Steam-wide growth, shrunk by 5 releases
Parent tags
- RelaxingNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- ExplorationNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Big Walk (opens the Steam store)2026 · 35,314 reviews, 96% positiveest. $14M
- Hello Kitty Island Adventure (opens the Steam store)2025 · 9,691 reviews, 93% positiveest. $7.7M
- Luma Island (opens the Steam store)2024 · 11,233 reviews, 84% positiveest. $4M
- Taxi Life: A City Driving Simulator (opens the Steam store)2024 · 4,457 reviews, 62% positiveest. $2.6M
- Easy Delivery Co. (opens the Steam store)2025 · 9,616 reviews, 95% positiveest. $2.5M
- Star Trucker (opens the Steam store)2024 · 4,943 reviews, 77% positiveest. $2.5M
- Jusant (opens the Steam store)2023 · 4,139 reviews, 93% positiveest. $2M
- POOLS (opens the Steam store)2024 · 6,480 reviews, 95% positiveest. $1.2M
More with Relaxing
pairs with Relaxing- Relaxing + Economy$7,82849 launches priced, 115 releases in 12 months
- Relaxing + Open World$3,43945 launches priced, 56 releases in 12 months
- Building + Relaxing$3,39787 launches priced, 134 releases in 12 months
- Relaxing + Management$3,154101 launches priced, 233 releases in 12 months
- Relaxing + Farming Sim$2,87450 launches priced, 106 releases in 12 months
- Relaxing + Crafting$2,42950 launches priced, 83 releases in 12 months
More with Exploration
pairs with Exploration- Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
- Exploration + Open World Survival Craft$13,97334 launches priced, 26 releases in 12 months
- Driving + Exploration$10,40830 launches priced, 42 releases in 12 months
- Exploration + Multiplayer$8,00174 launches priced, 137 releases in 12 months
- Exploration + Online Co-Op$7,08069 launches priced, 134 releases in 12 months
- Co-op + Exploration$5,14762 launches priced, 101 releases in 12 months
Verdicts
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