Tag pairdata 30 Sep 2026

Relaxing + Cute: a typical launch earns $782 in its first year

That is the median of 547 indie paid launches, 2024 Q4 to 2025 Q3. 55 of 1,081 matured launches earned $100k or more, against 35.9 expected for their price and launch quarter. Releases rose 37% on the year before: 837 against 613.

Price: $782
Price vs a year earlier: −22.4%
Releases, 12 months: 837
Upcoming games: 1,282
Games on the store: 3,978

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Relaxing + Cute on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	1.24%share of upcoming wishlist heat	0.55% to 1.98%	110 ranked of 1,282 upcoming gameswishlist rank 30 Sep 2026	#4,216 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.49xhits against expected	1.22x to 1.83x	1,081 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#755 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−6%player demand against new supply, relative to Steam	−15% to +3%	218 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,623 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−6%review growth against same-age games	−11% to −1%	218 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,068 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 55
Expected: 35.9

Launches: 1,081
Hit rate: 5.1%4.7% to 8.0%
Expected rate: 3.3%
Against expected: 1.49x1.22x to 1.83x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

1,080 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $804
Top tenth: $24,194

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 837
Prior 12 months: 613

Change: +37%
Against Steam: 0%after Steam-wide growth, shrunk by 5 releases

Parent tags

RelaxingNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Relaxing

pairs with Relaxing

Relaxing + Economy$7,82849 launches priced, 115 releases in 12 months
Relaxing + Open World$3,43945 launches priced, 56 releases in 12 months
Building + Relaxing$3,39787 launches priced, 134 releases in 12 months
Relaxing + Management$3,154101 launches priced, 233 releases in 12 months
Relaxing + Farming Sim$2,87450 launches priced, 106 releases in 12 months
Relaxing + Crafting$2,42950 launches priced, 83 releases in 12 months

Every pair with Relaxing

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months

Every pair with Cute

Verdicts

in development

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