Tag pairdata 30 Sep 2026

PvP + Cute: a typical launch earns $909 in its first year

That is the median of 72 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 129 matured launches earned $100k or more, against 8.3 expected for their price and launch quarter. Releases rose 4% on the year before: 100 against 96.

Price: $909
Price vs a year earlier: +49.8%
Releases, 12 months: 100
Upcoming games: 265
Games on the store: 691

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

PvP + Cute on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.06%share of upcoming wishlist heat	0.04% to 0.10%	13 ranked of 266 upcoming gameswishlist rank 30 Sep 2026	#2,258 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.71xhits against expected	0.48x to 1.15x	129 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,680 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+36%player demand against new supply, relative to Steam	+10% to +69%	18 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#366 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	+4%review growth against same-age games	−3% to +11%	18 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,757 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 8.3

Launches: 129
Hit rate: 3.9%0.7% to 8.7%
Expected rate: 6.4%
Against expected: 0.71x0.48x to 1.15x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

129 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $607
Top tenth: $13,290

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 100
Prior 12 months: 96

Change: +4%
Against Steam: −23%after Steam-wide growth, shrunk by 5 releases

Parent tags

PvPNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with PvP

pairs with PvP

RPG + PvP$1,53738 launches priced, 91 releases in 12 months
PvP + Funny$1,11269 launches priced, 197 releases in 12 months
PvP + Party Game$1,11243 launches priced, 282 releases in 12 months
Sports + PvP$92876 launches priced, 150 releases in 12 months
Simulation + PvP$81051 launches priced, 114 releases in 12 months
Card Game + PvP$80934 launches priced, 135 releases in 12 months

Every pair with PvP

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months

Every pair with Cute

Verdicts

in development

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