Tag pairdata 30 Sep 2026

Puzzle + Stylized: a typical launch earns $404 in its first year

That is the median of 182 indie paid launches, 2024 Q4 to 2025 Q3. 9 of 353 matured launches earned $100k or more, against 13.7 expected for their price and launch quarter. Releases rose 15% on the year before: 259 against 226.

Price: $404
Price vs a year earlier: −0.1%
Releases, 12 months: 259
Upcoming games: 642
Games on the store: 1,815

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Puzzle + Stylized on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.18%share of upcoming wishlist heat	0.12% to 0.25%	42 ranked of 642 upcoming gameswishlist rank 30 Sep 2026	#1,137 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.72xhits against expected	0.49x to 1.09x	353 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,637 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+30%player demand against new supply, relative to Steam	+12% to +55%	52 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#510 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+9%review growth against same-age games	0% to +18%	52 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#336 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 9
Expected: 13.7

Launches: 353
Hit rate: 2.5%1.5% to 4.2%
Expected rate: 3.9%
Against expected: 0.72x0.49x to 1.09x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

353 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $404
Top tenth: $8,694

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 259
Prior 12 months: 226

Change: +15%
Against Steam: −16%after Steam-wide growth, shrunk by 5 releases

Parent tags

PuzzleGenre pageRanked on every board, with its best pairs.
StylizedNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Puzzle

pairs with Puzzle

Puzzle + Open World$3,68033 launches priced, 31 releases in 12 months
Metroidvania + Puzzle$2,32437 launches priced, 46 releases in 12 months
Puzzle + Visual Novel$2,10397 launches priced, 167 releases in 12 months
Puzzle + Story Rich$2,000292 launches priced, 408 releases in 12 months
Puzzle + Co-op$1,92037 launches priced, 77 releases in 12 months
Puzzle + Dark Humor$1,87830 launches priced, 50 releases in 12 months

Every pair with Puzzle

More with Stylized

pairs with Stylized

Roguelite + Stylized$2,12543 launches priced, 71 releases in 12 months
Story Rich + Stylized$1,48650 launches priced, 95 releases in 12 months
Surreal + Stylized$1,26334 launches priced, 44 releases in 12 months
FPS + Stylized$1,01141 launches priced, 79 releases in 12 months
Stylized + Linear$75830 launches priced, 53 releases in 12 months
Stylized + 2D Platformer$70731 launches priced, 50 releases in 12 months

Every pair with Stylized

Verdicts

in development

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