Tag pairdata 30 Sep 2026

Puzzle + Family Friendly: a typical launch earns $405 in its first year

That is the median of 252 indie paid launches, 2024 Q4 to 2025 Q3. 9 of 495 matured launches earned $100k or more, against 22.6 expected for their price and launch quarter. Releases rose 14% on the year before: 323 against 283.

Price: $405
Price vs a year earlier: +33.5%
Releases, 12 months: 323
Upcoming games: 366
Games on the store: 2,381

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Puzzle + Family Friendly on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.09%share of upcoming wishlist heat	0.06% to 0.13%	16 ranked of 366 upcoming gameswishlist rank 30 Sep 2026	#1,805 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.47xhits against expected	0.32x to 0.72x	495 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,666 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+23%player demand against new supply, relative to Steam	+5% to +38%	61 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#668 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	+3%review growth against same-age games	−4% to +12%	61 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,796 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 9
Expected: 22.6

Launches: 495
Hit rate: 1.8%0.8% to 3.6%
Expected rate: 4.6%
Against expected: 0.47x0.32x to 0.72x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

495 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $303
Top tenth: $5,648

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 323
Prior 12 months: 283

Change: +14%
Against Steam: −16%after Steam-wide growth, shrunk by 5 releases

Parent tags

PuzzleGenre pageRanked on every board, with its best pairs.
Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Puzzle

pairs with Puzzle

Puzzle + Open World$3,68033 launches priced, 31 releases in 12 months
Metroidvania + Puzzle$2,32437 launches priced, 46 releases in 12 months
Puzzle + Visual Novel$2,10397 launches priced, 167 releases in 12 months
Puzzle + Story Rich$2,000292 launches priced, 408 releases in 12 months
Puzzle + Co-op$1,92037 launches priced, 77 releases in 12 months
Puzzle + Dark Humor$1,87830 launches priced, 50 releases in 12 months

Every pair with Puzzle

More with Family Friendly

pairs with Family Friendly

Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
Family Friendly + Cozy$1,39544 launches priced, 90 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months

Every pair with Family Friendly

Verdicts

in development

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