Tag pairdata 30 Sep 2026

Puzzle + Collectathon: a typical launch earns $303 in its first year

That is the median of 90 indie paid launches, 2024 Q4 to 2025 Q3. 6 of 170 matured launches earned $100k or more, against 6.3 expected for their price and launch quarter. Releases rose 52% on the year before: 160 against 105.

Price: $303
Price vs a year earlier: −71.2%
Releases, 12 months: 160
Upcoming games: 269
Games on the store: 760

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Puzzle + Collectathon on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.20%share of upcoming wishlist heat	0.13% to 0.28%	23 ranked of 269 upcoming gameswishlist rank 30 Sep 2026	#1,058 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.97xhits against expected	0.66x to 1.54x	170 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,978 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 6
Expected: 6.3

Launches: 170
Hit rate: 3.5%1.4% to 9.3%
Expected rate: 3.7%
Against expected: 0.97x0.66x to 1.54x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

170 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $404
Top tenth: $25,578

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 160
Prior 12 months: 105

Change: +52%

Parent tags

PuzzleGenre pageRanked on every board, with its best pairs.
CollectathonNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Puzzle

pairs with Puzzle

Puzzle + Open World$3,68033 launches priced, 31 releases in 12 months
Metroidvania + Puzzle$2,32437 launches priced, 46 releases in 12 months
Puzzle + Visual Novel$2,10397 launches priced, 167 releases in 12 months
Puzzle + Story Rich$2,000292 launches priced, 408 releases in 12 months
Puzzle + Co-op$1,92037 launches priced, 77 releases in 12 months
Puzzle + Dark Humor$1,87830 launches priced, 50 releases in 12 months

Every pair with Puzzle

More with Collectathon

pairs with Collectathon

Collectathon + Cozy$5,08330 launches priced, 84 releases in 12 months
Collectathon + Creature Collector$1,98356 launches priced, 94 releases in 12 months
Pixel Graphics + Collectathon$1,85847 launches priced, 78 releases in 12 months
Relaxing + Collectathon$1,84084 launches priced, 182 releases in 12 months
Collectathon + Idler$1,77756 launches priced, 144 releases in 12 months
Collectathon + Incremental$1,13151 launches priced, 139 releases in 12 months

Every pair with Collectathon

Verdicts

in development

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