Tag pairdata 30 Sep 2026

Puzzle + Choices Matter: a typical launch earns $485 in its first year

That is the median of 81 indie paid launches, 2024 Q4 to 2025 Q3. 7 of 169 matured launches earned $100k or more, against 7.6 expected for their price and launch quarter. Releases rose 49% on the year before: 145 against 97.

Price: $485
Price vs a year earlier: −27.4%
Releases, 12 months: 145
Upcoming games: 357
Games on the store: 925

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Puzzle + Choices Matter on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.49%share of upcoming wishlist heat	0.21% to 1.04%	41 ranked of 357 upcoming gameswishlist rank 30 Sep 2026	#4,527 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.94xhits against expected	0.64x to 1.48x	169 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,145 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	−9%player demand against new supply, relative to Steam	−27% to +13%	38 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,701 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	−1%review growth against same-age games	−12% to +8%	38 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#2,022 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 7
Expected: 7.6

Launches: 169
Hit rate: 4.1%1.1% to 8.1%
Expected rate: 4.5%
Against expected: 0.94x0.64x to 1.48x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

169 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $403
Top tenth: $14,685

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 145
Prior 12 months: 97

Change: +49%
Against Steam: +9%after Steam-wide growth, shrunk by 5 releases

Parent tags

PuzzleGenre pageRanked on every board, with its best pairs.
Choices MatterNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Puzzle

pairs with Puzzle

Puzzle + Open World$3,68033 launches priced, 31 releases in 12 months
Metroidvania + Puzzle$2,32437 launches priced, 46 releases in 12 months
Puzzle + Visual Novel$2,10397 launches priced, 167 releases in 12 months
Puzzle + Story Rich$2,000292 launches priced, 408 releases in 12 months
Puzzle + Co-op$1,92037 launches priced, 77 releases in 12 months
Puzzle + Dark Humor$1,87830 launches priced, 50 releases in 12 months

Every pair with Puzzle

More with Choices Matter

pairs with Choices Matter

Choices Matter + Management$6,87135 launches priced, 79 releases in 12 months
Mystery + Choices Matter$6,00949 launches priced, 114 releases in 12 months
Choices Matter + Dating Sim$4,06442 launches priced, 66 releases in 12 months
RPG + Choices Matter$3,339128 launches priced, 212 releases in 12 months
Character Customization + Choices Matter$3,15735 launches priced, 42 releases in 12 months
Story Rich + Choices Matter$3,038225 launches priced, 352 releases in 12 months

Every pair with Choices Matter

Verdicts

in development

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