Pixel Graphics + Family Friendly: a typical launch earns $313 in its first year

That is the median of 66 indie paid launches, 2024 Q4 to 2025 Q3. 2 of 147 matured launches earned $100k or more, against 4.1 expected for their price and launch quarter. Releases rose 43% on the year before: 114 against 80.

Price: $313
Price vs a year earlier: −22.6%
Releases, 12 months: 114
Upcoming games: 144
Games on the store: 673

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Pixel Graphics + Family Friendly on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.05%share of upcoming wishlist heat	0.02% to 0.08%	7 ranked of 144 upcoming gameswishlist rank 30 Sep 2026	#2,649 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.70xhits against expected	0.51x to 1.25x	147 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,724 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 2
Expected: 4.1

Launches: 147
Hit rate: 1.4%0.0% to 3.9%
Expected rate: 2.8%
Against expected: 0.70x0.51x to 1.25x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

147 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $323
Top tenth: $6,070

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 114
Prior 12 months: 80

Change: +43%

Parent tags

Pixel GraphicsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Pixel Graphics

pairs with Pixel Graphics

Pixel Graphics + Tactical RPG$3,27132 launches priced, 42 releases in 12 months
Metroidvania + Pixel Graphics$2,73164 launches priced, 75 releases in 12 months
Pixel Graphics + Turn-Based Combat$2,18391 launches priced, 128 releases in 12 months
Pixel Graphics + Collectathon$1,85847 launches priced, 78 releases in 12 months
Story Rich + Pixel Graphics$1,849182 launches priced, 221 releases in 12 months
Pixel Graphics + Female Protagonist$1,69299 launches priced, 140 releases in 12 months

Every pair with Pixel Graphics

More with Family Friendly

pairs with Family Friendly

Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
Family Friendly + Cozy$1,39544 launches priced, 90 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months

Every pair with Family Friendly

Verdicts

in development

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