Hidden Object + Family Friendly: a typical launch earns $567 in its first year

That is the median of 75 indie paid launches, 2024 Q4 to 2025 Q3. 1 of 150 matured launches earned $100k or more, against 5.0 expected for their price and launch quarter. Releases fell 25% on the year before: 63 against 84.

Price: $567
Price vs a year earlier: −9.5%
Releases, 12 months: 63
Upcoming games: 68
Games on the store: 549

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Hidden Object + Family Friendly on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	Below this board's minimum sample, so not ranked. Needs 5 or more wishlist-ranked upcoming games.
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.50xhits against expected	0.41x to 0.93x	150 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,588 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 1
Expected: 5.0

Launches: 150
Hit rate: 0.7%0.0% to 1.5%
Expected rate: 3.3%
Against expected: 0.50x0.41x to 0.93x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

150 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $40
Median: $434
Top tenth: $2,845

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 63
Prior 12 months: 84

Change: −25%

Parent tags

Hidden ObjectGenre pageRanked on every board, with its best pairs.
Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Hidden Object

pairs with Hidden Object

Hidden Object + Detective$1,18352 launches priced, 73 releases in 12 months
Hidden Object + Story Rich$1,155101 launches priced, 94 releases in 12 months
Hidden Object + Visual Novel$1,05038 launches priced, 46 releases in 12 months
Hidden Object + Creature Collector$92239 launches priced, 35 releases in 12 months
Hidden Object + Funny$88938 launches priced, 67 releases in 12 months
Hidden Object + Cats$865105 launches priced, 132 releases in 12 months

Every pair with Hidden Object

More with Family Friendly

pairs with Family Friendly

Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
Family Friendly + Cozy$1,39544 launches priced, 90 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months

Every pair with Family Friendly

Verdicts

in development

GMD Verdicts will be a written read on a niche, built from the same data and the published method on this site. Join the early list and we will email you when the first ones are ready. Nothing on this page is held back while you wait.