Tag pairdata 30 Sep 2026

Family Friendly + Wholesome: 40 releases in the last 12 months

There is no price yet: it needs 30 or more indie paid launches in the last four complete quarters. 5 of 51 matured launches earned $100k or more, against 3.1 expected for their price and launch quarter. Releases rose 33% on the year before: 40 against 30.

Price: n/a
Price vs a year earlier: n/a
Releases, 12 months: 40
Upcoming games: 51
Games on the store: 195

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Family Friendly + Wholesome on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.03%share of upcoming wishlist heat	0.02% to 0.04%	6 ranked of 51 upcoming gameswishlist rank 30 Sep 2026	#3,155 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.31xhits against expected	0.90x to 2.06x	51 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,315 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−5%player demand against new supply, relative to Steam	−39% to +30%	20 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,581 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−9%review growth against same-age games	−18% to −3%	20 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,275 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 3.1

Launches: 51
Hit rate: 9.8%4.7% to 20.1%
Expected rate: 6.1%
Against expected: 1.31x0.90x to 2.06x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

51 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $202
Median: $2,627
Top tenth: $75,617

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 40
Prior 12 months: 30

Change: +33%
Against Steam: −5%after Steam-wide growth, shrunk by 5 releases

Parent tags

Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
WholesomeNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Family Friendly

pairs with Family Friendly

Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
Family Friendly + Cozy$1,39544 launches priced, 90 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months

Every pair with Family Friendly

More with Wholesome

pairs with Wholesome

Cozy + Wholesome$1,797128 launches priced, 213 releases in 12 months
Point & Click + Wholesome$1,77343 launches priced, 69 releases in 12 months
Relaxing + Wholesome$1,572131 launches priced, 208 releases in 12 months
Cute + Wholesome$1,454129 launches priced, 189 releases in 12 months
Casual + Wholesome$1,117132 launches priced, 229 releases in 12 months
Cats + Wholesome$88478 launches priced, 95 releases in 12 months

Every pair with Wholesome

Verdicts

in development

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