Niche

Cozy + Wholesome

Games tagged both Cozy and Wholesome: 208 indie paid launches, 24 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 230 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2021 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,758 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Cozy + Wholesome priced $10 to $20. This filter changes the answer: at all prices the pair trails Cozy and is about level with Wholesome; priced $10 to $20 it trails Cozy and beats Wholesome.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cozy + Wholesome trails Cozy and beats Wholesome: 33.3 in 100 of its launches earned $100k+ priced $10 to $20, against 50.0 in 100 for Cozy and 29.6 in 100 for Wholesome.

That is about 1.6 times the 20.5 in 100 expected for any launch at this price.

1STWinner

Tag oneCozy

50.0in 100 earned
$100k+

Odds50.0 in 100

Typical earnings$103,444

Launches114 / 57 hits

Pair trails by16.7 in 100

2NDRunner-up

This pairCozy + Wholesome

33.3in 100 earned
$100k+

Odds33.3 in 100

$1k+100 in 100

$10k+80 in 100

Launches30 / 10 hits

Expected20.5 in 100

3RDThird

Tag twoWholesome

29.6in 100 earned
$100k+

Odds29.6 in 100

$1k+93 in 100

$10k+76 in 100

Launches54 / 16 hits

Pair leads by3.7 in 100

All indie launches $10 to $20: 20.5 in 100 earned $100k+, typical $11,233, from 4,337 launches.each block is 2.5 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices208 in pair Under $5149 in pair $5 to $1026 in pair $10 to $2030 in pair$20 to $403: too few

What the overlap means

The overlap is this niche: the 30 games tagged both Cozy and Wholesome priced $10 to $20. 33.3 in 100 of them earned $100k+, against 56.0 in 100 for Cozy-only games and 6 of 24 for Wholesome-only games, so the mix trails Cozy alone and is too small to compare with Wholesome alone.

Both: 30 games priced $10 to $20; 33.3 in 100 earned $100k+, odds by size $1k+ 100 in 100 · $10k+ 80 in 100 · $100k+ 33 in 100.

Circle areas follow launch counts; the gold overlap is exactly the pair's 30 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Little Kitty, Big Cityleads this pair35.6%

PairLittle Kitty, Big City35.6%

CozyHello Kitty Island Adventure9.9%

WholesomeLittle Kitty, Big City27.5%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview

ComparablesFree until launchClick to unlockWho leads Cozy + Wholesome

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Little Kitty, Big City earned 35.6% of the estimated first-year money of the 208 Cozy + Wholesome launches.
Cozy is led by Hello Kitty Island Adventure, with 9.9% of its money.
It also leads Wholesome, with 27.5% of that tag's money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cozy + Wholesome holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cozy + Wholesome through every lens, all prices
This pair	BaseStandardevery launch	West-facing view208 of 208 launches	Without the breakout207 of 208 launches	Last 18 months79 of 208 launches
Launches counted	20824 hits	20824 hits	20723 hits	7912 hits
Earned $100k+	11.5 in 100	11.5 in 100	11.1 in 100	15.2 in 100
Typical first-year earnings	$1,591top tenth $118,160+	$1,591	$1,566	under 100 launches
Chance against standard	the base	0.0%no change	-3.7%0.4 fewer in 100	+31.6%3.7 more in 100
Typical against standard	the base	0.0%no change	-1.6%$25 less	under 100 launches
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged both Cozy and Wholesome, 12 to 36 months old: 208 launches.

Launches counted: 20824 hits
Earned $100k+: 11.5 in 100
Typical first-year earnings: $1,591top tenth $118,160+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 208 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 20824 hits
Earned $100k+: 11.5 in 100
Typical first-year earnings: $1,591
Chance against standard: 0.0%no change
Typical against standard: 0.0%no change

Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (35.6% of the money): 207 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 20723 hits
Earned $100k+: 11.1 in 100
Typical first-year earnings: $1,566
Chance against standard: -3.7%0.4 fewer in 100
Typical against standard: -1.6%$25 less

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 79 of 208.

Launches counted: 7912 hits
Earned $100k+: 15.2 in 100
Typical first-year earnings: under 100 launches
Chance against standard: +31.6%3.7 more in 100
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged both Cozy and Wholesome, 12 to 36 months old: 208 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 208 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Little Kitty, Big City (35.6% of the money): 207 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 79 of 208.

Cozy is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Cozy through every lens, all prices
Cozy	BaseStandardevery launch	West-facing view516 of 523 launches	Without the breakout522 of 523 launches	Last 18 months209 of 523 launches
Launches counted	52390 hits	51686 hits	52289 hits	20941 hits
Earned $100k+	17.2 in 100	16.7 in 100	17.0 in 100	19.6 in 100
Typical first-year earnings	$2,500top tenth $255,969+	$2,415	$2,500	$2,957
Chance against standard	the base	-3.1%0.5 fewer in 100	-0.9%0.2 fewer in 100	+14.0%2.4 more in 100
Typical against standard	the base	-3.4%$85 less	0.0%no change	+18.3%$457 more
Does it hold?	The base view	Moves the answer	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Cozy, 12 to 36 months old: 523 launches.

Launches counted: 52390 hits
Earned $100k+: 17.2 in 100
Typical first-year earnings: $2,500top tenth $255,969+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 7 of 523 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 51686 hits
Earned $100k+: 16.7 in 100
Typical first-year earnings: $2,415
Chance against standard: -3.1%0.5 fewer in 100
Typical against standard: -3.4%$85 less

Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (9.9% of the money): 522 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 52289 hits
Earned $100k+: 17.0 in 100
Typical first-year earnings: $2,500
Chance against standard: -0.9%0.2 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 209 of 523.

Launches counted: 20941 hits
Earned $100k+: 19.6 in 100
Typical first-year earnings: $2,957
Chance against standard: +14.0%2.4 more in 100
Typical against standard: +18.3%$457 more

Standard: Every indie paid launch tagged Cozy, 12 to 36 months old: 523 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 7 of 523 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Hello Kitty Island Adventure (9.9% of the money): 522 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 209 of 523.

Wholesome holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Wholesome through every lens, all prices
Wholesome	BaseStandardevery launch	West-facing view305 of 307 launches	Without the breakout306 of 307 launches	Last 18 months97 of 307 launches
Launches counted	30734 hits	30534 hits	30633 hits	9713 hits
Earned $100k+	11.1 in 100	11.1 in 100	10.8 in 100	13.4 in 100
Typical first-year earnings	$1,631top tenth $112,615+	$1,655	$1,631	under 100 launches
Chance against standard	the base	+0.7%0.1 more in 100	-2.6%0.3 fewer in 100	+21.0%2.3 more in 100
Typical against standard	the base	+1.5%$24 more	0.0%no change	under 100 launches
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Wholesome, 12 to 36 months old: 307 launches.

Launches counted: 30734 hits
Earned $100k+: 11.1 in 100
Typical first-year earnings: $1,631top tenth $112,615+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 2 of 307 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 30534 hits
Earned $100k+: 11.1 in 100
Typical first-year earnings: $1,655
Chance against standard: +0.7%0.1 more in 100
Typical against standard: +1.5%$24 more

Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (27.5% of the money): 306 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 30633 hits
Earned $100k+: 10.8 in 100
Typical first-year earnings: $1,631
Chance against standard: -2.6%0.3 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 97 of 307.

Launches counted: 9713 hits
Earned $100k+: 13.4 in 100
Typical first-year earnings: under 100 launches
Chance against standard: +21.0%2.3 more in 100
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged Wholesome, 12 to 36 months old: 307 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 2 of 307 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Little Kitty, Big City (27.5% of the money): 306 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 97 of 307.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cozy + Wholesome moves, comparables the day they land, and every lens for every pair and price. Free until launch.

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Keep gold access after launch: alerts, comparables, every lens.