Tag pairdata 30 Sep 2026

Casual + Local Co-Op: a typical launch earns $707 in its first year

That is the median of 57 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 123 matured launches earned $100k or more, against 8.9 expected for their price and launch quarter. Releases rose 26% on the year before: 86 against 68.

One game dominates the figure

Price: $707
Price vs a year earlier: +3.2%
Releases, 12 months: 86
Upcoming games: 213
Games on the store: 738

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Casual + Local Co-Op on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.07%share of upcoming wishlist heat	0.04% to 0.11%	9 ranked of 213 upcoming gameswishlist rank 30 Sep 2026	#2,197 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. One game dominates the figure	0.67xhits against expected	0.46x to 1.09x	123 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,878 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 8.9

Launches: 123
Hit rate: 4.1%1.7% to 10.1%
Expected rate: 7.2%
Against expected: 0.67x0.46x to 1.09x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

123 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $604
Top tenth: $20,773

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 86
Prior 12 months: 68

Change: +26%

Parent tags

CasualNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Local Co-OpNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Casual

pairs with Casual

Casual + Job Simulator$8,44230 launches priced, 54 releases in 12 months
Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
Casual + Romance$2,61486 launches priced, 137 releases in 12 months
Casual + Economy$2,204112 launches priced, 302 releases in 12 months
Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months

Every pair with Casual

More with Local Co-Op

pairs with Local Co-Op

Adventure + Local Co-Op$3,64135 launches priced, 39 releases in 12 months
Local Co-Op + Multiplayer$3,24638 launches priced, 56 releases in 12 months
Co-op + Local Co-Op$2,42959 launches priced, 92 releases in 12 months
Local Co-Op + 4 Player Local$2,32636 launches priced, 37 releases in 12 months
Action + Local Co-Op$2,10359 launches priced, 101 releases in 12 months
Local Co-Op + Local Multiplayer$1,61847 launches priced, 71 releases in 12 months

Every pair with Local Co-Op

Verdicts

in development

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