Tag pairdata 30 Sep 2026

Casual + Demons: a typical launch earns $394 in its first year

That is the median of 30 indie paid launches, 2024 Q4 to 2025 Q3. 1 of 59 matured launches earned $100k or more, against 2.7 expected for their price and launch quarter. Releases held level on the year before: 35 against 35.

China market: over 35% of reviews are Chinese

Price: $394
Price vs a year earlier: −2.6%
Releases, 12 months: 35
Upcoming games: 62
Games on the store: 244

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Casual + Demons on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.13%share of upcoming wishlist heat	0.01% to 0.27%	5 ranked of 62 upcoming gameswishlist rank 30 Sep 2026	#5,400 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	0.70xhits against expected	0.56x to 1.28x	59 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#6,260 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 1
Expected: 2.7

Launches: 59
Hit rate: 1.7%0.0% to 5.3%
Expected rate: 4.6%
Against expected: 0.70x0.56x to 1.28x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

59 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $242
Top tenth: $1,891

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 35
Prior 12 months: 35

Change: 0%

Parent tags

CasualNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
DemonsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Casual

pairs with Casual

Casual + Job Simulator$8,44230 launches priced, 54 releases in 12 months
Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
Casual + Romance$2,61486 launches priced, 137 releases in 12 months
Casual + Economy$2,204112 launches priced, 302 releases in 12 months
Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months

Every pair with Casual

More with Demons

pairs with Demons

Dark + Demons$1,21351 launches priced, 59 releases in 12 months
Psychological Horror + Demons$1,01151 launches priced, 42 releases in 12 months
First-Person + Demons$85960 launches priced, 66 releases in 12 months
Adventure + Demons$72751 launches priced, 63 releases in 12 months
Horror + Demons$60780 launches priced, 94 releases in 12 months
Realistic + Demons$60632 launches priced, 25 releases in 12 months

Every pair with Demons

Verdicts

in development

GMD Verdicts will be a written read on a niche, built from the same data and the published method on this site. Join the early list and we will email you when the first ones are ready. Nothing on this page is held back while you wait.