Tag pairdata 30 Sep 2026

Casual + Creature Collector: a typical launch earns $855 in its first year

That is the median of 156 indie paid launches, 2024 Q4 to 2025 Q3. 19 of 312 matured launches earned $100k or more, against 8.1 expected for their price and launch quarter. Releases rose 23% on the year before: 233 against 189.

Price: $855
Price vs a year earlier: +46.2%
Releases, 12 months: 233
Upcoming games: 445
Games on the store: 1,152

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Casual + Creature Collector on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.20%share of upcoming wishlist heat	0.12% to 0.32%	30 ranked of 445 upcoming gameswishlist rank 30 Sep 2026	#1,067 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.98xhits against expected	1.46x to 2.72x	312 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#166 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−2%player demand against new supply, relative to Steam	−19% to +15%	54 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,519 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−12%review growth against same-age games	−19% to −1%	54 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,356 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 19
Expected: 8.1

Launches: 312
Hit rate: 6.1%3.3% to 9.3%
Expected rate: 2.6%
Against expected: 1.98x1.46x to 2.72x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

312 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $40
Median: $795
Top tenth: $36,457

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 233
Prior 12 months: 189

Change: +23%
Against Steam: −9%after Steam-wide growth, shrunk by 5 releases

Parent tags

CasualNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Creature CollectorGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Casual

pairs with Casual

Casual + Job Simulator$8,44230 launches priced, 54 releases in 12 months
Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
Casual + Romance$2,61486 launches priced, 137 releases in 12 months
Casual + Economy$2,204112 launches priced, 302 releases in 12 months
Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months

Every pair with Casual

More with Creature Collector

pairs with Creature Collector

Exploration + Creature Collector$2,32758 launches priced, 70 releases in 12 months
Collectathon + Creature Collector$1,98356 launches priced, 94 releases in 12 months
Relaxing + Creature Collector$1,73480 launches priced, 115 releases in 12 months
RPG + Creature Collector$1,45760 launches priced, 88 releases in 12 months
Idler + Creature Collector$1,45476 launches priced, 140 releases in 12 months
Simulation + Creature Collector$1,45369 launches priced, 115 releases in 12 months

Every pair with Creature Collector

Verdicts

in development

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