Tag pairdata 30 Sep 2026

Casual + Crafting: a typical launch earns $311 in its first year

That is the median of 124 indie paid launches, 2024 Q4 to 2025 Q3. 17 of 240 matured launches earned $100k or more, against 17.6 expected for their price and launch quarter. Releases rose 64% on the year before: 233 against 142.

Price: $311
Price vs a year earlier: −76.0%
Releases, 12 months: 233
Upcoming games: 513
Games on the store: 1,209

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Casual + Crafting on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.34%share of upcoming wishlist heat	0.25% to 0.45%	42 ranked of 515 upcoming gameswishlist rank 30 Sep 2026	#672 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.97xhits against expected	0.71x to 1.35x	240 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,964 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−24%player demand against new supply, relative to Steam	−41% to −7%	38 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,071 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−9%review growth against same-age games	−18% to +3%	38 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,220 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 17
Expected: 17.6

Launches: 240
Hit rate: 7.1%5.3% to 11.8%
Expected rate: 7.3%
Against expected: 0.97x0.71x to 1.35x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

240 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $586
Top tenth: $47,181

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 233
Prior 12 months: 142

Change: +64%
Against Steam: +20%after Steam-wide growth, shrunk by 5 releases

Parent tags

CasualNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CraftingNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Casual

pairs with Casual

Casual + Job Simulator$8,44230 launches priced, 54 releases in 12 months
Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
Casual + Romance$2,61486 launches priced, 137 releases in 12 months
Casual + Economy$2,204112 launches priced, 302 releases in 12 months
Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months

Every pair with Casual

More with Crafting

pairs with Crafting

Crafting + Open World Survival Craft$26,87533 launches priced, 44 releases in 12 months
Crafting + Resource Management$9,79344 launches priced, 96 releases in 12 months
Crafting + Base Building$8,90179 launches priced, 125 releases in 12 months
Crafting + Life Sim$8,45137 launches priced, 65 releases in 12 months
Open World + Crafting$7,48760 launches priced, 105 releases in 12 months
Crafting + First-Person$6,99934 launches priced, 64 releases in 12 months

Every pair with Crafting

Verdicts

in development

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