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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 11 Nov 2026

Niches / Casual + Cats

Niche

Casual + Cats

Games tagged both Casual and Cats: 343 indie paid launches, 6 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Showing Casual + Cats priced under $5. This filter changes the answer: at all prices the pair is about level with Casual and is about level with Cats; priced under $5 it is too small to compare with Casual and is too small to compare with Cats.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Casual + Cats is too small to compare with Casual and is too small to compare with Cats: 1 of its 281 launches earned $100k+ priced under $5, against 0.5 in 100 for Casual and 1 of 369 launches for Cats.

Small sample: 281 launches, 1 hits.

TIEA tie
Tag onemood tagCasual
0.5in 100 earned
$100k+
Odds1 in 221
Typical earnings$113
Launches6,405 / 29 hits
Pair against ittoo few hits to compare
TIEA tie
This pairCasual + Cats
1 of 281launches earned
$100k+ small
Odds1 of 281 launches
Typical earnings$648
Launches281 / 1 hits
Expected0.4 in 100
TIEA tie
Tag twoCats
1 of 369launches earned
$100k+ small
Odds1 of 369 launches
Typical earnings$629
Launches369 / 1 hits
Pair against ittoo few hits to compare
All indie launches under $5: 0.4 in 100 earned $100k+ (1 in 230), typical $162, from 14,050 launches.each block is 0.5 in 100 all indie at under $5Casual is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
All prices343 in pairUnder $5281 in pair$5 to $1050 in pair$10 to $208: too few$20 to $404: too few
What the overlap means

The overlap is this niche: the 281 games tagged both Casual and Cats priced under $5. 1 of 281 of them earned $100k+, against 0.5 in 100 for Casual-only games and 0 of 88 for Cats-only games, so the mix is too small to compare with Casual alone and is too small to compare with Cats alone.

Both: 281 games priced under $5; 1 of 281 earned $100k+, typical first-year earnings $648.

Circle areas follow launch counts; the gold overlap is exactly the pair's 281 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Animal Shelter 2leads this pair28.2%
PairAnimal Shelter 228.2%
CasualHouse Flipper 23.9%
CatsLittle Kitty, Big City33.6%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkChanged recently. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.

Open free preview
ComparablesFree until launchClick to unlockWho leads Casual + Cats

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Animal Shelter 2 earned 28.2% of the estimated first-year money of the 343 Casual + Cats launches.
  • Casual is led by House Flipper 2, with 3.9% of its money.
  • Cats is led by Little Kitty, Big City, with 33.6% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Casual + Cats is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Casual + Cats through every lens, all prices
This pairBaseStandardevery launchWest-facing view328 of 343 launchesWithout the breakout342 of 343 launchesLast 18 months110 of 343 launches
Launches counted3436 hits3286 hits3425 hits1105 hits
Earned $100k+1.7 in 1001 in 571.8 in 1001 in 551.5 in 1001 in 684.5 in 1001 in 22
Typical first-year earnings$703top tenth $7,168+$742$703$757
Chance against standardthe base+4.6%0.1 more in 100-16.4%0.3 fewer in 100+159.8%2.8 more in 100
Typical against standardthe base+5.5%$39 more0.0%no change+7.7%$54 more
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged both Casual and Cats, 12 to 36 months old: 343 launches.

Launches counted
3436 hits
Earned $100k+
1.7 in 1001 in 57
Typical first-year earnings
$703top tenth $7,168+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 15 of 343 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
3286 hits
Earned $100k+
1.8 in 1001 in 55
Typical first-year earnings
$742
Chance against standard
+4.6%0.1 more in 100
Typical against standard
+5.5%$39 more
Without the breakoutHolds

Drops the single biggest earner, Animal Shelter 2 (28.2% of the money): 342 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3425 hits
Earned $100k+
1.5 in 1001 in 68
Typical first-year earnings
$703
Chance against standard
-16.4%0.3 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 110 of 343.

Launches counted
1105 hits
Earned $100k+
4.5 in 1001 in 22
Typical first-year earnings
$757
Chance against standard
+159.8%2.8 more in 100
Typical against standard
+7.7%$54 more
Standard
Every indie paid launch tagged both Casual and Cats, 12 to 36 months old: 343 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 15 of 343 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Animal Shelter 2 (28.2% of the money): 342 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 110 of 343.

Casual is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Casual through every lens, all prices
CasualBaseStandardevery launchWest-facing view9,378 of 9,921 launchesWithout the breakout9,920 of 9,921 launchesLast 18 months2,915 of 9,921 launches
Launches counted9,921305 hits9,378287 hits9,920304 hits2,915127 hits
Earned $100k+3.1 in 1001 in 333.1 in 1001 in 333.1 in 1001 in 334.4 in 1001 in 23
Typical first-year earnings$252top tenth $10,057+$268$252$272
Chance against standardthe base-0.5%no change-0.3%no change+41.7%1.3 more in 100
Typical against standardthe base+6.3%$16 more0.0%no change+7.9%$20 more
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Casual, 12 to 36 months old: 9,921 launches.

Launches counted
9,921305 hits
Earned $100k+
3.1 in 1001 in 33
Typical first-year earnings
$252top tenth $10,057+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 543 of 9,921 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
9,378287 hits
Earned $100k+
3.1 in 1001 in 33
Typical first-year earnings
$268
Chance against standard
-0.5%no change
Typical against standard
+6.3%$16 more
Without the breakoutHolds

Drops the single biggest earner, House Flipper 2 (3.9% of the money): 9,920 launches left. It moves the answer when that one game earned over half the money.

Launches counted
9,920304 hits
Earned $100k+
3.1 in 1001 in 33
Typical first-year earnings
$252
Chance against standard
-0.3%no change
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 2,915 of 9,921.

Launches counted
2,915127 hits
Earned $100k+
4.4 in 1001 in 23
Typical first-year earnings
$272
Chance against standard
+41.7%1.3 more in 100
Typical against standard
+7.9%$20 more
Standard
Every indie paid launch tagged Casual, 12 to 36 months old: 9,921 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 543 of 9,921 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, House Flipper 2 (3.9% of the money): 9,920 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 2,915 of 9,921.

Cats holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cats through every lens, all prices
CatsBaseStandardevery launchWest-facing view485 of 505 launchesWithout the breakout504 of 505 launchesLast 18 months158 of 505 launches
Launches counted50521 hits48520 hits50420 hits1587 hits
Earned $100k+4.2 in 1001 in 244.1 in 1001 in 244.0 in 1001 in 254.4 in 1001 in 23
Typical first-year earnings$801top tenth $15,795+$810$801$832
Chance against standardthe base-0.8%no change-4.6%0.2 fewer in 100+6.5%0.3 more in 100
Typical against standardthe base+1.1%$9 more0.0%no change+3.9%$31 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cats, 12 to 36 months old: 505 launches.

Launches counted
50521 hits
Earned $100k+
4.2 in 1001 in 24
Typical first-year earnings
$801top tenth $15,795+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 20 of 505 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
48520 hits
Earned $100k+
4.1 in 1001 in 24
Typical first-year earnings
$810
Chance against standard
-0.8%no change
Typical against standard
+1.1%$9 more
Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (33.6% of the money): 504 launches left. It moves the answer when that one game earned over half the money.

Launches counted
50420 hits
Earned $100k+
4.0 in 1001 in 25
Typical first-year earnings
$801
Chance against standard
-4.6%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 158 of 505.

Launches counted
1587 hits
Earned $100k+
4.4 in 1001 in 23
Typical first-year earnings
$832
Chance against standard
+6.5%0.3 more in 100
Typical against standard
+3.9%$31 more
Standard
Every indie paid launch tagged Cats, 12 to 36 months old: 505 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 20 of 505 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Little Kitty, Big City (33.6% of the money): 504 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 158 of 505.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Casual + Cats moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.