Tag pairdata 30 Sep 2026

Casual + Board Game: a typical launch earns $91 in its first year

That is the median of 208 indie paid launches, 2024 Q4 to 2025 Q3. 9 of 405 matured launches earned $100k or more, against 15.3 expected for their price and launch quarter. Releases rose 48% on the year before: 359 against 243.

Price: $91
Price vs a year earlier: −24.7%
Releases, 12 months: 359
Upcoming games: 477
Games on the store: 2,029

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Casual + Board Game on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.10%share of upcoming wishlist heat	0.06% to 0.14%	19 ranked of 477 upcoming gameswishlist rank 30 Sep 2026	#1,755 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.65xhits against expected	0.45x to 1.00x	405 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,982 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−1%player demand against new supply, relative to Steam	−16% to +14%	33 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,494 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+7%review growth against same-age games	−3% to +18%	33 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#480 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 9
Expected: 15.3

Launches: 405
Hit rate: 2.2%1.2% to 4.5%
Expected rate: 3.8%
Against expected: 0.65x0.45x to 1.00x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

405 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $121
Top tenth: $5,220

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 359
Prior 12 months: 243

Change: +48%
Against Steam: +8%after Steam-wide growth, shrunk by 5 releases

Parent tags

CasualNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Board GameGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Casual

pairs with Casual

Casual + Job Simulator$8,44230 launches priced, 54 releases in 12 months
Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
Casual + Romance$2,61486 launches priced, 137 releases in 12 months
Casual + Economy$2,204112 launches priced, 302 releases in 12 months
Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months

Every pair with Casual

More with Board Game

pairs with Board Game

Roguelike + Board Game$1,22430 launches priced, 81 releases in 12 months
Board Game + Deckbuilding$1,16332 launches priced, 50 releases in 12 months
Board Game + Roguelite$78732 launches priced, 65 releases in 12 months
Board Game + PvP$56655 launches priced, 124 releases in 12 months
Board Game + Multiplayer$48550 launches priced, 96 releases in 12 months
Card Game + Board Game$40467 launches priced, 164 releases in 12 months

Every pair with Board Game

Verdicts

in development

GMD Verdicts will be a written read on a niche, built from the same data and the published method on this site. Join the early list and we will email you when the first ones are ready. Nothing on this page is held back while you wait.